Bill Mirabito
Interim CTO/CDO/VP of eCommerce | eCommerce Consultant at Chameleon Collective- Claim this Profile
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Bio
Alicia Federico Criniti
After interviewing several potential partners my former employer hired Bill and his company, B2C Partners, to craft the strategy that would transform an underperforming e-commerce business into a profitable one. Bill brought intelligence, experience, a tried and true process and integrity to a project that had some especially challenging dynamics. The results exceeded the projections. I highly recommend Bill and hope I will have the opportunity to work with him again in the future.
Gretchen Mather
Bill is one of the most talented, intelligent and professional consultants I know. He and I worked together on multiple projects, and his insight, high level strategy and industry expertise always added significant value. He is able to get to the bottom of his clients' needs, and recommend and execute significant changes that are impactful to their bottom line. Not only is he a well known and skilled consultant, but his personality is such that he is always a pleasure to work with, and for.
Lisa Malleus
Bill was a critical partner during our re-platforming project for Waterford Crystal. His breadth of knowledge within eCommerce was crucial to our RPF phase when evaluating ecommerce platform providers, and measuring our business requirements and current state. As I continue to advance through the eCommerce field, I would absolutely employ his services again and highly recommend to anyone looking for a strong eComm mind with high attention to detail and excellent deliverables.
Alicia Federico Criniti
After interviewing several potential partners my former employer hired Bill and his company, B2C Partners, to craft the strategy that would transform an underperforming e-commerce business into a profitable one. Bill brought intelligence, experience, a tried and true process and integrity to a project that had some especially challenging dynamics. The results exceeded the projections. I highly recommend Bill and hope I will have the opportunity to work with him again in the future.
Gretchen Mather
Bill is one of the most talented, intelligent and professional consultants I know. He and I worked together on multiple projects, and his insight, high level strategy and industry expertise always added significant value. He is able to get to the bottom of his clients' needs, and recommend and execute significant changes that are impactful to their bottom line. Not only is he a well known and skilled consultant, but his personality is such that he is always a pleasure to work with, and for.
Lisa Malleus
Bill was a critical partner during our re-platforming project for Waterford Crystal. His breadth of knowledge within eCommerce was crucial to our RPF phase when evaluating ecommerce platform providers, and measuring our business requirements and current state. As I continue to advance through the eCommerce field, I would absolutely employ his services again and highly recommend to anyone looking for a strong eComm mind with high attention to detail and excellent deliverables.
Alicia Federico Criniti
After interviewing several potential partners my former employer hired Bill and his company, B2C Partners, to craft the strategy that would transform an underperforming e-commerce business into a profitable one. Bill brought intelligence, experience, a tried and true process and integrity to a project that had some especially challenging dynamics. The results exceeded the projections. I highly recommend Bill and hope I will have the opportunity to work with him again in the future.
Gretchen Mather
Bill is one of the most talented, intelligent and professional consultants I know. He and I worked together on multiple projects, and his insight, high level strategy and industry expertise always added significant value. He is able to get to the bottom of his clients' needs, and recommend and execute significant changes that are impactful to their bottom line. Not only is he a well known and skilled consultant, but his personality is such that he is always a pleasure to work with, and for.
Lisa Malleus
Bill was a critical partner during our re-platforming project for Waterford Crystal. His breadth of knowledge within eCommerce was crucial to our RPF phase when evaluating ecommerce platform providers, and measuring our business requirements and current state. As I continue to advance through the eCommerce field, I would absolutely employ his services again and highly recommend to anyone looking for a strong eComm mind with high attention to detail and excellent deliverables.
Alicia Federico Criniti
After interviewing several potential partners my former employer hired Bill and his company, B2C Partners, to craft the strategy that would transform an underperforming e-commerce business into a profitable one. Bill brought intelligence, experience, a tried and true process and integrity to a project that had some especially challenging dynamics. The results exceeded the projections. I highly recommend Bill and hope I will have the opportunity to work with him again in the future.
Gretchen Mather
Bill is one of the most talented, intelligent and professional consultants I know. He and I worked together on multiple projects, and his insight, high level strategy and industry expertise always added significant value. He is able to get to the bottom of his clients' needs, and recommend and execute significant changes that are impactful to their bottom line. Not only is he a well known and skilled consultant, but his personality is such that he is always a pleasure to work with, and for.
Lisa Malleus
Bill was a critical partner during our re-platforming project for Waterford Crystal. His breadth of knowledge within eCommerce was crucial to our RPF phase when evaluating ecommerce platform providers, and measuring our business requirements and current state. As I continue to advance through the eCommerce field, I would absolutely employ his services again and highly recommend to anyone looking for a strong eComm mind with high attention to detail and excellent deliverables.
Experience
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Chameleon Collective
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United States
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Business Consulting and Services
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1 - 100 Employee
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Interim CTO/CDO/VP of eCommerce | eCommerce Consultant
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Jul 2021 - Present
We grow companies.Our Collective solves challenges across business, brand, product, executive recruiting, and technology. We have developed a flat, flexible, and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth, subject matter experts that can execute challenging tasks, and the ability to find and help build top-tier in-house teams through our network of 120 Chameleons (and growing).We believe our approach is the future of work. We have reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and inflexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers that self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.As a Chameleon, I specialize in eCommerce Consulting, DTC/B2C, B2B, Strategic Roadmaps, Digital Transformation, KPIs & Analytics, ROI & Forecasting, Vendor Selection, Project Management, Marketing, Technology, Operations, Startups & PE Advisory, and Interim Leadership.
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B2C Partners
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United States
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Business Consulting and Services
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1 - 100 Employee
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eCommerce Consultant
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Nov 2007 - Present
Strategic planning and digital transformation. Vendor selection. Project management. Helping corporate retailers and consumer brands unlock growth in direct-to-consumer, business-to-business, marketplaces, and international storefronts online. https://b2cpartners.com2020-2021 | Highlights.com2018-2020 | RiverbendHome.com2017-2018 | PureHockey.com 2016-2018 | TrueValue.com2016-2017 | Bauer.com, Easton.com2015-2018 | Evenflo.com2015-2017 | BathAndBodyWorks.com2014 | Velcro.com2013-2016 | Tendam.es (all 5 brands)2013-2014 | Yakima.com2012-2013 | rue21.com2011-2013 | ChiccoUSA.com2011-2012 | Fanatics.com (incl. MLB, NBA, NFL, NHL, NASCAR)2011-2012 | LionBrand.com2010-2012 | DAVIDsTEA.com2010-2012 | Godiva.com2010-2011 | UnderArmour.com2010-2011 | iRobot.com2009-2017 | DaySpring.com2009-2010 | Waterford.com2008 | Crabtree-Evelyn.com2007 | Autozone.com...and many more.28 traditional retailers • 29 consumer brands • 12 pure play clients • 33 web site launches
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Forrester
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United States
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Research Services
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700 & Above Employee
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Senior Retail Analyst | eCommerce & Mobile Commerce
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Jun 2007 - Nov 2007
Advisory practice area for 300 retail clients. Coverage of eCommerce Technology and Mobile Commerce. Evaluate 3rd parties. Predicted adoption & impact of smartphones on retail industry @ initial iPhone launch. Advisory practice area for 300 retail clients. Coverage of eCommerce Technology and Mobile Commerce. Evaluate 3rd parties. Predicted adoption & impact of smartphones on retail industry @ initial iPhone launch.
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Salesforce Commerce Cloud
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Director, Product Marketing and Product Management
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May 2006 - Nov 2006
SaaS eCommerce Platform. Repositioned product as an enterprise retail solution. Analyst relations and PR. Marketing communications. Product strategy. Sales training. Customer advisory boards. SaaS eCommerce Platform. Repositioned product as an enterprise retail solution. Analyst relations and PR. Marketing communications. Product strategy. Sales training. Customer advisory boards.
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Akamai Technologies
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United States
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Software Development
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700 & Above Employee
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Product Line Manager | eCommerce Practice Lead
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Apr 2005 - May 2006
Serve as Akamai’s retail practice lead, serving 300+ online merchants across the globe. Manage Akamai’s emerging product line; including Dynamic Site Accelerator, SEO and online commerce. Facilitate customer advisory boards in USA and EU. Meet regularly with CxO team to provide business updates and present new ideas for roadmap. Develop material for trade show events. Conduct research and brief analysts. Coordinate sales training for reps on four continents. Serve as Akamai’s retail practice lead, serving 300+ online merchants across the globe. Manage Akamai’s emerging product line; including Dynamic Site Accelerator, SEO and online commerce. Facilitate customer advisory boards in USA and EU. Meet regularly with CxO team to provide business updates and present new ideas for roadmap. Develop material for trade show events. Conduct research and brief analysts. Coordinate sales training for reps on four continents.
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BJ's Wholesale Club
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United States
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Retail
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700 & Above Employee
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General Manager of eCommerce, AVP eBusiness
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Jul 2001 - Nov 2004
Led omnichannel eCommerce strategy, staff and systems for a Fortune 500 retailer; with general management and planning of all facets online selling, online marketing, learning management systems and store kiosks. Collaborated with cross-functional steering committees, incl. all members of the CxO team. Launched company’s first transactional web site. Led omnichannel eCommerce strategy, staff and systems for a Fortune 500 retailer; with general management and planning of all facets online selling, online marketing, learning management systems and store kiosks. Collaborated with cross-functional steering committees, incl. all members of the CxO team. Launched company’s first transactional web site.
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