Experience

Superunion

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior Account Executive

  • Dec 2019 - Present



DiDi

• China
• Technology, Information and Internet
• 700 & Above Employee

• Brand Management

  • Nov 2017 - Apr 2019

  Develop the company-level brand strategy: - brand structure - naming strategy - brand prism - VIS Drafting brand management guidelines and taking into action Develop the company-level brand strategy: - brand structure - naming strategy - brand prism - VIS Drafting brand management guidelines and taking into action



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Analyst Intern

  • Sep 2017 - Nov 2017

  德勤管理咨询 参与企业流程规划和信息系统整合规划 德勤管理咨询 参与企业流程规划和信息系统整合规划



Beijing Mercedes-Benz Sales Service

• China
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• 实习生

  • Nov 2015 - Aug 2016

  After Sales Strategy & Business Development / Parting Trading Operation • Data monitoring & analysis: Parts Trading effect analysis, Parts Trading potential city analysis • Monthly sales performance & management report • Parts Trading China program storyline draft • Support for some other projects execution After Sales Strategy & Business Development / Parting Trading Operation • Data monitoring & analysis: Parts Trading effect analysis, Parts Trading potential city analysis • Monthly sales performance & management report • Parts Trading China program storyline draft • Support for some other projects execution



DDB China Group

• China
• Advertising Services
• 1 - 100 Employee

• summer intern

  • Jul 2015 - Sep 2015

  Account Executive Intern – Future Bernbachs Program Support Senior Account Manager’s daily job and provide account service of the integrated marketing communication to VGIC (Volkswagen Group Import Company). • Golf GTE/e-Golf / Phaeton launch campaign and creative material execution • winner of the Future Bernbachs Program Competition Account Executive Intern – Future Bernbachs Program Support Senior Account Manager’s daily job and provide account service of the integrated marketing communication to VGIC (Volkswagen Group Import Company). • Golf GTE/e-Golf / Phaeton launch campaign and creative material execution • winner of the Future Bernbachs Program Competition



PMG Retail & Entertainment, Inc.

• United States
• Advertising Services
• 300 - 400 Employee

• project executive

  • Mar 2012 - Dec 2012

  • In charge of Desktop Publication Project of Schneider • Be responsible for copywriting project of Schneider Chinese 25th anniversary. • Take charge of Case Study project of Intel • Manage localization work of Motorola Solutions Mobile China • In charge of Desktop Publication Project of Schneider • Be responsible for copywriting project of Schneider Chinese 25th anniversary. • Take charge of Case Study project of Intel • Manage localization work of Motorola Solutions Mobile China