Experience

Florida State University Foundation

• United States
• Fundraising
• 1 - 100 Employee

• Senior Director of Communications

  • Apr 2014 - Present

  · Leads a team of professionals to provide a full range of advancement communications services, including strategy, writing, design, web development and interactive marketing, for a higher education foundation with total assets of $706 million · Provides strategic direction of communications efforts in support of University academic fundraising goals, prioritizing based on best practices, research, specific-project objectives and overall Foundation goals · Responsibilities include strategy setting and editorial creation, as well as oversight, management and evaluation of Foundation’s multi-channel communication efforts · Develops and implements strategic, comprehensive and integrated communications activities for Raise the Torch: The Campaign for Florida, a $1 billion fundraising initiative ending June 30, 2018 · Serves as adviser and consultant to the vice president of Advancement Relations, members of the management team and other internal clients on matters related to communications and marketing · Collaborates with University communicators to publicize Raise the Torch and the impact of philanthropy · Develops and implements ways to track and evaluate the results and impact of communications · Develops speaking points and presentation materials for the executive vice president and other senior leadership · Identifies emerging communications trends and selectively adapts appropriate ones into innovative, effective marketing communications programs and strategies to maximize donor engagement · Assesses client needs, assigns project responsibilities to staff and develops and manages operational and project budgets to carry out department objectives



American Lung Association of the Southeast, Inc.

• Tallahassee, Florida Area

• Assistant Vice President of Communications

  • Aug 2013 - Apr 2014

  • Provides executive-level proactive and strategic communications counsel to the CEO & COO to effectively address and manage all communications-related issues, challenges, and opportunities • Develops and oversees all internal communications, marketing, media relations, public relations, grassroots advocacy, social media, donor communications and digital communications for Florida, Georgia and South Carolina • Directs the effective management of external resources such as public relations agencies, communications consultants and other department-related vendors and guarantees adherence to all budgets and timelines • Ensures that all communication issues/campaigns are anticipated, planned for and appropriate materials are developed on a timely basis to meet the needs of the audiences in each state • Assists in maintaining strong brand recognition and institutional trust of the American Lung Association in the Southeast region



American Lung Association

• Non-profit Organization Management
• 500 - 600 Employee

• Director of Communications

  • Aug 2009 - Aug 2013

  Serving Florida, Georgia and South Carolina Serving Florida, Georgia and South Carolina



Moore

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Nov 2005 - Aug 2009

  • Led account executives and other public relations team members to service accounts and develop marketing and public relations programs, campaigns and crisis communication efforts to achieve measurable objectives for the client • Assisted in all aspects of business development, including creation of proposal submissions and new business presentations • Oversaw the daily coordination of marketing and public relations accounts for statewide business, non-profit and healthcare clients • Implemented public relations tactics such as news conferences, speaker’s bureaus, desk-side briefings, focus groups and editorial boards • Conducted media relations campaigns, including creation of media materials and correspondence with statewide and national media members • Developed promotional and marketing tools such as brochures, posters, and print and electronic public service announcements and advertisements • Restructured, redesigned and wrote copy for websites and other electronic communication vehicles • Conducted statewide focus groups, including drafting materials, recruiting participants and reporting findings • Identified and analyzed industry trends and interests that affect clients • Assisted in expanding client base through competitive bid strategies and presentations • Produced award winning results for clients, receiving numerous local and state FPRA Image Awards on their behalf • Established and maintained relationships with key media, business, political and social contacts to benefit agency clientele



Commander's Palace Restaurant

• Marketing Coordinator

  • Jun 2003 - Aug 2005

  • Aided Marketing Director in various advertising, marketing and public relations projects for a world-renown, five-star restaurant • Managed Web site with 15,000 unique visitors per month • Aided Marketing Director in various advertising, marketing and public relations projects for a world-renown, five-star restaurant • Managed Web site with 15,000 unique visitors per month