Global Wholesale/Retail Marketing Manager

• May 2022 - Present

Global Marketing Campaign Specialist

• Mar 2019 - May 2022

• Being responsible for the Salomon marketing experts team coordination (retail, digital, sports marketing, PR, etc. ) to maximize 360° campaign integration on global and local scale. • Leading brand and product HQ campaign activation on multiple consumer touch points: Media, Direct Marketing, Place of practice and Place of purchase. • Managing interface with the HQ creative agency to develop Brand and product campaigns (e.g. retail activation, Salomon event, social media campaign…) • Being responsible for the Salomon marketing experts team coordination (retail, digital, sports marketing, PR, etc. ) to maximize 360° campaign integration on global and local scale. • Leading brand and product HQ campaign activation on multiple consumer touch points: Media, Direct Marketing, Place of practice and Place of purchase. • Managing interface with the HQ creative agency to develop Brand and product campaigns (e.g. retail activation, Salomon event, social media campaign…)

Junior Marketing Manager

• Oct 2016 - Feb 2019

• Responsible for the global strategic marketing direction for the Tennis and Trail running categories (visual identity, seasonal product stories, retail, GTM, etc) ; • Leading the planning and organization of photo shootings: from concept creation to final post-production; • Development of a trade marketing strategy identifying objectives and implementation plan; • In charge of the development of new POP solutions for the EMEA region: from briefing to in-store execution. • Responsible for the global strategic marketing direction for the Tennis and Trail running categories (visual identity, seasonal product stories, retail, GTM, etc) ; • Leading the planning and organization of photo shootings: from concept creation to final post-production; • Development of a trade marketing strategy identifying objectives and implementation plan; • In charge of the development of new POP solutions for the EMEA region: from briefing to in-store execution.

Trade and Brand Marketing Intern

• Aug 2015 - Feb 2016

• Supporting the development of sales tools and seasonal deliverables; • Supporting seasonal Sales & Marketing conference planning and execution; • Managing communication between team, agencies and Mizuno EMEA regional subsidiaries; • Being responsible for the internal marketing material sharing platform; • Conducting competitor analysis; • Supporting seasonal brand campaign planning. • Supporting the development of sales tools and seasonal deliverables; • Supporting seasonal Sales & Marketing conference planning and execution; • Managing communication between team, agencies and Mizuno EMEA regional subsidiaries; • Being responsible for the internal marketing material sharing platform; • Conducting competitor analysis; • Supporting seasonal brand campaign planning.

Social Media Marketing Intern

• Apr 2014 - Aug 2014

• Conceptual design and communication materials production; • Social Media community building - engaging relations with online customers; • Editing texts for internal and external media; • Building social media calendar, posts, advertising and promotions across social media platforms and blogs. • Conceptual design and communication materials production; • Social Media community building - engaging relations with online customers; • Editing texts for internal and external media; • Building social media calendar, posts, advertising and promotions across social media platforms and blogs.

Social Media Marketing Intern

• May 2013 - Aug 2013

• Conducting Web analysis; • Creation of graphic content for online communication; • Social Media planning. • Conducting Web analysis; • Creation of graphic content for online communication; • Social Media planning.