Patrick Moody
Director of Marketing at College of Graduate and Professional Education at KSU- Claim this Profile
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Bio
Morgan B.
I worked as an Admissions Ambassador when Pat Moody was the Assistant Director of Admissions. Being more of a mentor than a boss to me I learned a lot of life lessons from Pat. Always looking out for his team he was the
Eric Boscan
When I think about charisma in higher education, Pat Moody comes to mind. He is a professional, a leader, and a very approachable person. I had the pleasure of working with Pat as a member of the Utah Council, where we promoted higher education in the State of Utah from two different universities. Pat has a talent to communicate effectively with students and deliver information with great wit and humor. Pat is a well-known professional in the higher education field, and colleagues speak highly of him for his personality and dedication to education. I would gladly recommend Pat for any team within an organization.
Morgan B.
I worked as an Admissions Ambassador when Pat Moody was the Assistant Director of Admissions. Being more of a mentor than a boss to me I learned a lot of life lessons from Pat. Always looking out for his team he was the
Eric Boscan
When I think about charisma in higher education, Pat Moody comes to mind. He is a professional, a leader, and a very approachable person. I had the pleasure of working with Pat as a member of the Utah Council, where we promoted higher education in the State of Utah from two different universities. Pat has a talent to communicate effectively with students and deliver information with great wit and humor. Pat is a well-known professional in the higher education field, and colleagues speak highly of him for his personality and dedication to education. I would gladly recommend Pat for any team within an organization.
Morgan B.
I worked as an Admissions Ambassador when Pat Moody was the Assistant Director of Admissions. Being more of a mentor than a boss to me I learned a lot of life lessons from Pat. Always looking out for his team he was the
Eric Boscan
When I think about charisma in higher education, Pat Moody comes to mind. He is a professional, a leader, and a very approachable person. I had the pleasure of working with Pat as a member of the Utah Council, where we promoted higher education in the State of Utah from two different universities. Pat has a talent to communicate effectively with students and deliver information with great wit and humor. Pat is a well-known professional in the higher education field, and colleagues speak highly of him for his personality and dedication to education. I would gladly recommend Pat for any team within an organization.
Morgan B.
I worked as an Admissions Ambassador when Pat Moody was the Assistant Director of Admissions. Being more of a mentor than a boss to me I learned a lot of life lessons from Pat. Always looking out for his team he was the
Eric Boscan
When I think about charisma in higher education, Pat Moody comes to mind. He is a professional, a leader, and a very approachable person. I had the pleasure of working with Pat as a member of the Utah Council, where we promoted higher education in the State of Utah from two different universities. Pat has a talent to communicate effectively with students and deliver information with great wit and humor. Pat is a well-known professional in the higher education field, and colleagues speak highly of him for his personality and dedication to education. I would gladly recommend Pat for any team within an organization.
Credentials
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Project Management Professional (PMP)
Project Management InstituteMay, 2021- Oct, 2024
Experience
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KSU Community and Professional Education
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United States
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Higher Education
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1 - 100 Employee
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Director of Marketing
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Jun 2019 - Present
• Marketed Graduate programs and professional certifications, including Executive Education and Master’s programs comprised of Business Administration, Information Systems, Global Communications, Nursing, Social Work, Education, Criminal Justice, Professional Writing, Educational Leadership, and other programs. • Launched Master’s programs during COVID-19, including the Master of Science in Cyber Security, which tripled enrollment in one year despite an uptick in local competition during the same period, and Art and Design. • Increased enrollment by 20% in 2021 and 2022 and reached the College’s highest revenue in its history, despite COVID-19 and other economic factors, including a 30% reduction in force and a 40% budget cut. • Increased revenue and became profitable as a College after two years due to meticulous drip campaigns and budget tactics, including prioritizing high-yield programs. • Reduced prospective student acquisition costs by 25%. • Increased College proficiency in Salesforce and Pardot to strengthen drip campaigns. • Defined prospective student pool and new communication plans, including the implementation of labor statistics in new program consideration processes. • Created and managed communications to prospective students, including social media, letters from the dean, telephone calls, emails, SMS/MMS, webinars, and other communication tactics. • Implemented systems to utilize ten-year labor projections and statistics to increase enrollment and drive rankings-building focus. Show less
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Johns Hopkins University Advanced Academic Programs
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United States
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Higher Education
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100 - 200 Employee
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Director of Marketing and Communications
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Aug 2015 - Jun 2019
• Graduate Programs: Marketed over 40 online and on-ground graduate programs and certificates as part of the Krieger School of Arts and Sciences, Advanced Academic Programs. Master’s programs included Applied Economics, Public Management, Global Security Studies, Nonprofit Management, Biotechnology Enterprise and Entrepreneurship, Bioinformatics, Data Analytics and Policy, Geographic Information Systems, Cultural Heritage Management, Film and Media, Communication and MBA Dual Degree (strategic partnership), and other Master’s programs. • Developed and coordinated strategic marketing campaigns, with an average of 16 new video, print, audio, and online placements designed/filmed, created, and placed per week. • Managed marketing budget for established and new programs, including vendor and contract management. • Ran institutional brand management for programs, departments, online program managers (OPMs), and vendor projects. • Created and implemented data-driven marketing and advertising communication plans, websites, and creatives. • Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures for enrollment growth and brand reputation. • Plan and coordinate public affairs and communications efforts, including community events, press releases, and media events. • Built and implemented co-departmental tactics to improve rankings, including increasing Master of Public Administration and Master of Biotech ranking on Better Schools. Show less
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Weber State University
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United States
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Higher Education
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700 & Above Employee
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Assistant Director of Admissions
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Apr 2010 - Aug 2015
• Created marketing campaigns with a communication mix tailored to prospective students and designed engaging social media content while maintaining branding standards. • Managed advisers, interns, ambassadors, and outreach efforts to increase enrollment for diverse prospective audiences. • Developed and created new Pathway connections between high school students and the university. • Developed strategic relationships with key campus partners to propel recruiting and marketing efforts. Also, created and maintained relationships with faculty, staff, partners, executive-level leadership, and students. • Created and implemented social media strategy, including designing Game Day shirt and related tactics to increase enrollment and marketing funnel retention. • Awarded the Friend of Students employee award in 2015. Show less
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Utah Tech University
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United States
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Higher Education
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500 - 600 Employee
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Recruiter & Ambassador Adviser
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Aug 2006 - Apr 2010
• Created and filled the university’s first off-site recruitment office in Northern Utah. Also opened new strategic areas and programs in Las Vegas, which has since become one of the university’s main prospective student pipelines. • Led recruiting campaign that resulted in a 40% increase in enrollment over twenty months and broke the university’s previous enrollment records. • Planned and managed a wide variety of branded on-campus events, including large group campus visits and special events for VIPs, prospective students, and community leaders. • Implemented new student orientation based on the first-year experience and transitioned students from recruiting to other student support services and systems. Show less
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Utah State University
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Higher Education
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700 & Above Employee
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University Ambassador (Student Marketer)
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Aug 2004 - Jul 2006
• Trained and managed dozens of student representatives in the implementation of direct marketing campaigns while also acting as a demographic expert to develop new university branding and communication campaigns. • Hosted guests and implemented student recruitment strategies including direct marketing, digital marketing, and CRM. • Trained and managed dozens of student representatives in the implementation of direct marketing campaigns while also acting as a demographic expert to develop new university branding and communication campaigns. • Hosted guests and implemented student recruitment strategies including direct marketing, digital marketing, and CRM.
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Utah Tech University
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United States
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Higher Education
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500 - 600 Employee
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University Ambassador (Student Marketer)
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Aug 2002 - Dec 2004
• Trained and managed dozens of student representatives in the implementation of direct marketing campaigns while also acting as a demographic expert to develop new university branding and communication campaigns. • Hosted VIP guests as the President’s Ambassador and implemented student recruitment strategies including direct marketing, digital marketing, and CRM. • Trained and managed dozens of student representatives in the implementation of direct marketing campaigns while also acting as a demographic expert to develop new university branding and communication campaigns. • Hosted VIP guests as the President’s Ambassador and implemented student recruitment strategies including direct marketing, digital marketing, and CRM.
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Education
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2010 - 2012
West Virginia University
Master of Science, Integrated Marketing Communications -
2004 - 2006
Utah State University
Bachelor of Science, Organizational Communication -
2002 - 2004
Utah Tech University
Associate of Science, Communications
Community
