Experience

Madden Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2012 - Present

  Richmond, Virginia I currently lead a diverse team (project managers, data analysts and procurement managers) in the planning and management of retail merchandising solutions for a significant consumer products company. We interact with our clients brand, sales support and retail promotions groups to plan and execute at retail. Scope includes planning for procurement of materials, project management, installation services, and reporting of large national merchandising initiatives.



Studio Squared / S2

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Partnership Development

  • Oct 2009 - Apr 2012

  Richmond, VA For two and a half years, I led the development and execution of sales and marketing strategies for Walmart's' "Smart Network", a next-generation, retail media network powered by Internet Protocol Television (IPTV) technology that enabled Walmart to monitor and control over 50,000 HD screens in more than 2,500 stores nationwide. I was responsible for the S2 Partnership Development team charged with generating network advertising revenue, in-store sales lift and maximum shopper impressions for… Show more For two and a half years, I led the development and execution of sales and marketing strategies for Walmart's' "Smart Network", a next-generation, retail media network powered by Internet Protocol Television (IPTV) technology that enabled Walmart to monitor and control over 50,000 HD screens in more than 2,500 stores nationwide. I was responsible for the S2 Partnership Development team charged with generating network advertising revenue, in-store sales lift and maximum shopper impressions for Walmart's supplier partners. Serving Walmart was an enlightening experience. Show less



Circuit City

• Technology, Information and Internet
• 700 & Above Employee

• Senior Manager, Marketing Partnerships & Alliances

  • Feb 2005 - Mar 2009

  Richmond, VA One of my favorite career stops; at Circuit City I worked with great people and was empowered to make things happen. My primary role was the development and execution of co-marketing strategies with premium partners to support the Circuit City brand with exclusive content. I directed strategy and managed a team that executed whole house and category specific promotions, entertainment and sports sponsorship's/local marketing initiatives. #Dream job.



KB Toys

• Retail
• 1 - 100 Employee

• Director, Public Relations & Sales Promotion

  • Oct 1997 - Feb 2005

  Pittsfield, MA The toy business had it all; great people, products that reflected pop culture and technology and intensity. I developed and executed strategies to build KB Toys brand through effective public/media relations, marketing promotions and corporate sales. The toy industry was fast paced with the majority of sales and all profit being made in the critical 4th quarter, this played well to my strengths: ability to juggle multiple responsibilities, flexibility and creative problem solving. Great… Show more The toy business had it all; great people, products that reflected pop culture and technology and intensity. I developed and executed strategies to build KB Toys brand through effective public/media relations, marketing promotions and corporate sales. The toy industry was fast paced with the majority of sales and all profit being made in the critical 4th quarter, this played well to my strengths: ability to juggle multiple responsibilities, flexibility and creative problem solving. Great business nugget from CEO Michael Glazer, "no matter what, keep your sense of humor." Show less