Alfred Lim

Marketing Director at EISHIN Pharmaceutical Co., Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • English Full professional proficiency
  • Cantonese Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • Taiwanese Professional working proficiency

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Credentials

  • Certified PRISM Practitioner
    PRISM Brain Mapping
    Mar, 2013
    - Nov, 2024

Experience

    • Japan
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Director
      • Feb 2018 - Present

      1. Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.2. Responsible for new business development of business partners and ODM/OEM project. (i.e. Taiwan, Southeast Asian...etc)3. Ensuring financial targets and other agreed targets are met in all departments.4. Oversees daily activity of the team.5. Produce ideas for promotional events or activities and organize them efficiently.

    • Marketing Manager
      • Sep 2017 - Jan 2018

      1. Managing all marketing for the company and activities within the marketing department.2. Build strategic relationships and partner with key department & chain stores (i.e. Watsons, Mannings, City Super, LOG-ON, YATA, HKTV mall...etc)3. Produce valuable and engaging content for our website and blog that attracts and converts our target groups.4. Prepares budgets, schedules, and other organisational reports as needed.5. Overseeing all operational activities for the organisation.

  • Depend Cosmetic AB
    • Hong Kong & Taiwan
    • Senior Operations Manager
      • Jan 2015 - Feb 2017

      1. Administer daily operations and monitor KPIs and ensuring targets are met and exceeded. 2. Work closely with the leading International retailers (i.e. Watsons, LOG-ON, Sogo) and monitor over 100 retail counters its daily performance. 3. To manage over 250 sku of the brand via POS system to control the inventory. 4. To explore and develop the top online business partners (巴黎草莓, 86shop, 小三美日, momo shop, PC Home…etc). 5. Training and coaching for frontline staff and team leaders and managers is integral to enabling them to improve customers' experience. 6. Oversee all maintenance, POS projects, and space evaluations, store or counters design. 7. Develop and work closely with C-Level and executive on business strategies. 8. Prepare for peak periods, promotions, launches, etc. 9. Manage financial budgets and to monitor P&L. Show less

    • International Sales Manager
      • Dec 2013 - Jan 2015

      1. Franchised stores development, establishment, and promotion both domestic and overseas. Successfully established subsidiaries offices in Cambodia and Myanmar. 2. Managing subsidiaries in US, Thailand and Mainland China. Identify business propositions, develop and implement business strategy for the market, build and maintain customer relationship. 3. Responsible for product licenses application and foreign countries product registration. 4. Successfully launching products online and growing brand awareness across the Internet. (i.e. Groupon, Beecrazy, Couppie) 5. Managing the business partners and distributors, planning and making strategy for clients’ overseas brand promotion. 6. Assisting the CEO in business development planning, product price strategies and product commercialization. Show less

  • Self-Employed
    • Hong Kong
    • Business Owner
      • Apr 2012 - Dec 2013

      1. Developed sales and marketing plans in Europe for exporting IT products, i.e. Android TV box, Google TV Dongles, IP-PBX, VoIP…etc. 2. Analyzed market trends and statistics to determine potential of growth – monitored sales performance and supply chain regularly. 3. Identify and build up strong relations with various manufacturers and suppliers in Mainland China. 1. Developed sales and marketing plans in Europe for exporting IT products, i.e. Android TV box, Google TV Dongles, IP-PBX, VoIP…etc. 2. Analyzed market trends and statistics to determine potential of growth – monitored sales performance and supply chain regularly. 3. Identify and build up strong relations with various manufacturers and suppliers in Mainland China.

    • Hong Kong
    • Transportation, Logistics, Supply Chain and Storage
    • 100 - 200 Employee
    • Manager, Business Projects Management
      • Nov 2011 - Apr 2012

      1. To handle airlines' Request for Proposals (RFPs) by coordinating with and mobilising internal resources for submission of the company submission. 2. Review contracts / agreements of customers and prepare revision proposals; oversee other contracts such as sub-licences for customers. 3. Explore opportunities and means to enhance customer communication channel by managing GSA relationship. 1. To handle airlines' Request for Proposals (RFPs) by coordinating with and mobilising internal resources for submission of the company submission. 2. Review contracts / agreements of customers and prepare revision proposals; oversee other contracts such as sub-licences for customers. 3. Explore opportunities and means to enhance customer communication channel by managing GSA relationship.

    • United Kingdom
    • Education
    • 700 & Above Employee
    • Business Development Manager (HK, Macau, Taiwan)
      • Jun 2008 - Aug 2011

      1. Successfully establish strategic partnerships with key training bodies, leading universities, policy makers, professional associations, non-governmental organization and corporate clients. 2. Meet & exceed the sales target that has been original set by nearly 100%. 3. Successfully designed and implement the various train the trainer workshops in HK, Macau and Taiwan. 4. Supervised the account management team to provide customer service to over 300 centres in the regions to ensure customer satisfaction and repeated business. Show less

    • Marketing Manager
      • Jan 2007 - Jun 2008

      1. Responsible for Marcom, CIS management and Event Management. 2. Experience handling projects of ISO, RoHS, UL, CSA, RU applications. 3. Developed and implemented integrated sales & marketing plan for global markets, supporting corporate objectives. 1. Responsible for Marcom, CIS management and Event Management. 2. Experience handling projects of ISO, RoHS, UL, CSA, RU applications. 3. Developed and implemented integrated sales & marketing plan for global markets, supporting corporate objectives.

    • Spectator Sports
    • 700 & Above Employee
    • Assistant Marketing Manager
      • Jun 2004 - Aug 2006

      Pou Chen Group (Taiwan Stock Exchange Stock Code: 9904), is a leading footwear manufacturer in Taiwan, and is one of the largest footwear manufacturers in the world. 1. Responsible for managing the key accounts such as NIKE, ADIDAS, ECCO in Korea, Thailand, Vietnam and Mainland China, solution based selling of Shoe Sole CAD/CAM solution in the regions. 2. Identified & established key strategic partner in Korea, Thailand, Vietnam, and Mainland China regions. 3. Successfully aligned strategic partnerships with key manufacturer in Spain. Show less

    • Taiwan
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Project Specialist
      • Sep 2003 - May 2004

      E-Lead Electronic (Taiwan Stock Exchange Stock Code: 2497), designs and manufactures multi-media and communication products in Taiwan. 1. Coordinate with major Taiwan automobile manufacturers (Honda, Toyota) on various new product development projects. 2. Formulated and implemented the overseas market development plan successfully in Middle East and India. 3. Maintain regular contact and meeting with key customer groups, to enhance mutual communications and ensure high customer satisfaction. Show less

    • Spectator Sports
    • 700 & Above Employee
    • Supervisor
      • Sep 2001 - Sep 2003

      1. Responsible for “Taiwan Symbol of Excellence” award project and the product won the award in 2003. 2. Development and implementation of PR campaign management in magazines, newspapers and exhibitions...etc. 3. Make strategies for the company’s brand promotion, product planning and product promotion. 4. Responsible for channel management, identification, alignment and development of strategic partners and distributors in India and China regions. 1. Responsible for “Taiwan Symbol of Excellence” award project and the product won the award in 2003. 2. Development and implementation of PR campaign management in magazines, newspapers and exhibitions...etc. 3. Make strategies for the company’s brand promotion, product planning and product promotion. 4. Responsible for channel management, identification, alignment and development of strategic partners and distributors in India and China regions.

Education

  • Queensland University of Technology
    Master of Business, Communication
    1999 - 2001
  • Tunghai University
    Bachelor of Arts (B.A.), Sociology
    1994 - 1998

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