Experience

Greenpeace East Asia

• China
• Environmental Services
• 1 - 100 Employee

• Communications Manager

  • Dec 2021 - Present

  • Provide strategic leadership, guidance and direction for the planning, development and implementation of campaign communications, as well as for the use of comms in response to internal needs, external trends and the legal, political and cultural conditions. • Undertake reactive and proactive media work, liaise and build relationships with media and influencers to support campaign goals. • Provide expert and strategic advice to management on all internal and external issues related to the responsible area. • Provide team leadership, manage, motivate and facilitate the work of staff. Inspire and encourage staff to be innovative in all aspects of their work. • Oversee the quality of work outputs and products, maintain the integrity of organisational reputation as an independent, authoritative voice for the environment. Show less



The Green Earth

• Hong Kong
• Environmental Services
• 1 - 100 Employee

• Campaign and Communications Manager

  • Jul 2020 - Dec 2021

  • Lead and be spokesperson for environmental advocacy campaigns. • Oversee, provide strategic advice in annual campaign and communications plan, and manage the team to deliver high quality outputs. • Develop audience-centric communications strategy and multimedia contents to advance campaign achievements. • Build the team's capacity for communications in planning & implementation and standardise production process for cross departmental collaboration. • Lead and be spokesperson for environmental advocacy campaigns. • Oversee, provide strategic advice in annual campaign and communications plan, and manage the team to deliver high quality outputs. • Develop audience-centric communications strategy and multimedia contents to advance campaign achievements. • Build the team's capacity for communications in planning & implementation and standardise production process for cross departmental collaboration.



Greenpeace East Asia

• China
• Environmental Services
• 1 - 100 Employee

• Senior Communications Officer

  • Sep 2019 - Jun 2020

  • Lead and manage development of integrated and multi-channel communications, digital, KOL strategies and tactics for campaign and rapid response output.• Navigate external windows (including political situation) or global opportunity to deliver diversified output responsively and manage the potential risk.• Develop tailor-made storytelling as a comprehensive package for key audience including supporters, donors and target audience.• Manage the communications team including capacity building, enhancing team coordination. Show less

• Communications Officer

  • Jun 2015 - Sep 2019

  • Coordinate and implement cohesive and effective communications strategy in project planning including project management and coordination with regional offices.• Lead project team to deliver high-quality output aligned with project goals with other department and vendors.• Identify opportunities for proactive and reactive communications in traditional and digital media including holding various kind of press events or digital communications by creative visual, multimedia ideas and compelling stories.• Maintain and build relationships with traditional and digital media. Show less



on.cc

• Hong Kong
• Online Audio and Video Media
• 1 - 100 Employee

• Features News Reporter

  • Dec 2013 - Jun 2015

  • Conduct researches and write in-depth feature stories and human stories regarding hot issue, social welfare, public health, environment and government policy with solid information and appealing angle. • Do on-site reporting for instance news when necessary. • Conduct researches and write in-depth feature stories and human stories regarding hot issue, social welfare, public health, environment and government policy with solid information and appealing angle. • Do on-site reporting for instance news when necessary.