Experience

Banijay Kids and Family

• France
• Media Production
• 1 - 100 Employee

• Global Brand & Marketing Manager

  • Mar 2023 - Present



Entertainment One

• Canada
• Entertainment Providers
• 700 & Above Employee

• Manager, Global Brand Management

  • Jun 2021 - Feb 2023

  In June 2021, I was promoted to Global Brand Manager for My Little Pony. In this role, I had the opportunity to work across the planning and implementation of the brand relaunch, including the 2021 feature film release for which I managed all logistics across a multi-million dollar budget. I also collaborated on new content with Production teams, including the award winning 2D digital-first series, My Little Pony: Tell Your Tale, which I was the brand lead and received Global Brand Consultant credits for. I was also the primary franchise contact for multiple stakeholder groups across the brand blueprint, working closely with these to align and advise on strategy, own brand approvals from concept to completion, gain and disseminate insights, while building and nurturing strong relationships with colleagues globally.I undertook the additional responsibility of line managing the Team Assistant from January 2022 onwards. Show less

• Coordinator, Global Brand Management

  • Dec 2019 - Jun 2021

  In December 2019, I started in a new position at eOne - Coordinator, Global Brand Management, for Ricky Zoom - supporting the Global Brand Director across the launch and continued development of the brand.As of March 2021, I took on responsibilities with the My Little Pony brand, supporting in the lead up to the new movie and launch of the next generation of this beloved brand with an almost 40-year heritage.As part of a small team, I had the opportunity to develop relationships with key internal and external stakeholders across the business blueprint and take ownership of various exciting projects. Prior to my role shifting towards a solely Global Brand Management focus in July 2020, I also supported across UK marketing. Here, I led and project managed various marketing, PR and social campaigns and relationships, working with key broadcasters, agencies, master toy and licensing partners to collaborate on series and product launches, and beyond. Show less

• Assistant, Global Brand Management

  • Jul 2018 - Dec 2019

  In my time as an Assistant within the Global Brand Management team under Entertainment One's Family Brands business unit, I primarily worked across preschool brands, PJ Masks and Ricky Zoom, as well as several older skewing (6-9 yrs) animated comedy shows. Across these different brands, I undertook many different roles and responsibilities, supporting wherever necessary. My role also involved assisting with global and local (UK) marketing activations across these properties, working closely with internal and external stakeholders across multiple campaigns. Show less



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Brand Activation Intern (Boys Brands)

  • Jul 2016 - Jul 2017

  Between July 2016 and July 2017, I completed a placement year at Mattel, Inc., working as Brand Activation Intern for Boys and Games brands in both the UK and Nordics markets. Within my role, I worked across a wide portfolio across a range of toy categories, across both owned IP and licensed properties. My internship was primarily focused around supporting the Boys Brand Activation team in everything from campaigns to admin work. I also had the opportunity to take on extra responsibilities within the Action Figures portfolio whilst there was a gap within my team. I had the opportunity to work on creating a TV commercial, be thoroughly involved in two showroom refits, present on many different occasions in many different situations (from retailer previews to licensor summits to internal presentations), took part in a project to overhaul the creative processes of the business, work on a team based project with other interns and help in the creation and development of marketing campaigns, from briefing to execution, to name just a few of the bigger projects over the course of my year. I was also involved in the organisation of internal events and promoted them within the office, such as a Childrens' Christmas Party for my colleagues' families and leading a launch event for Cars 3 products. This role has enabled me to develop the following skills: - Marketing Knowledge - Industry Experience - Time Management - Organisational Skills - Project Management - Events Planning - Presentation - Data Analysis - Communication - Handling Budgets, Invoices and Purchase Orders - MS Office And beyond. Show less



LEGOLAND Windsor Resort

• United Kingdom
• Travel Arrangements
• 200 - 300 Employee

• Hotel Food and Beverage Assistant

  • Mar 2015 - Apr 2016

  My role was primarily based within the Hotel's 'Skyline' Bar and Restaurant. I also worked on corporate events and other functions held within the hotel's conference suites. Responsibilities included; - Customer service - Dealing with complaints - Working under pressure in a fast-paced environment - Maintaining high standards, as expected by Merlin Entertainments - Training new colleagues - Effective team work - Bar work - Conferences / silver service - Completion of basic paper work (HACCP sheets and documenting wastage etc) Show less



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Work Experience in Marketing

  • Oct 2013 - Oct 2013

  In my work experience at Mars, I was based in the Bitesize Product Marketing Department. This experience allowed me to gain my first insight into Marketing and FMCG, whilst undertaking tasks to develop my skills including: - Primary and secondary market research - Presentation - Interdepartmental communication - Personal project management / organisation - Time management - Helping set up and run Halloween team building activity In my work experience at Mars, I was based in the Bitesize Product Marketing Department. This experience allowed me to gain my first insight into Marketing and FMCG, whilst undertaking tasks to develop my skills including: - Primary and secondary market research - Presentation - Interdepartmental communication - Personal project management / organisation - Time management - Helping set up and run Halloween team building activity