Svetozar Krunić

Online marketing performance consultant at ActiveCollab
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Contact Information
us****@****om
(386) 825-5501
Location
RS
Languages
  • Serbian Native or bilingual proficiency
  • English Full professional proficiency
  • German Elementary proficiency

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5.0

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Ivan Minic

Svetozar or Zare, as we usually call him, is an amazing person to work with. Mountain of knowledge with an amazing analytical mind. We had a pleasure of working together on a couple of major projects and it has been an excellent experience.

Ivan Rečević

While we always worked indirectly, my contact with Svetozar was very direct. Either in discussions about how to overcome technical and business obstacles or how to grow business. Svetozar has the unique approach to solving unknown's: methodically testing and verifying vectors. I followed him and every business and job decision was spot on. He grew personally and grew business of the company.

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Credentials

  • Google Ads - Measurement Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Ads Apps Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Mar, 2022
    - Nov, 2024
  • Shopping ads Certification
    Google
    Mar, 2022
    - Nov, 2024
  • YouTube Music Assessment
    YouTube
    Mar, 2022
    - Nov, 2024
  • YouTube Music Certification
    YouTube
    Mar, 2022
    - Nov, 2024
  • Analytics Platform Principles
    Google
    Mar, 2014
    - Nov, 2024
  • Analytics Fundamentals
    Google
    Oct, 2013
    - Nov, 2024
  • Advanced Display
    Google
  • Advanced Search
    Google
  • Google Ads Display Certification
    Google

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Online marketing performance consultant
      • May 2017 - Present

      - Leading a high performing cross-functional digital team (Growth Hacking, Analytics, Content, Creative, SEO, Social Media) - Building consumer journey and improving sales in all business segments - Develop strategies that drive customer action, conversion, and lifetime value - Collaborating with the Product team to improve customer acquisition - Developing marketing programs with global partners driving user acquisition - Scaling campaigns based on clear business goals and evidence of success - Application of A/B testing strategies - Marketing Automation for performance and onboarding - Advanced Multi-channel funnel attribution - Advanced reporting

    • Serbia
    • Entertainment Providers
    • 1 - 100 Employee
    • Online marketing performance consultant
      • Jan 2015 - Present

      - A lead strategy of Online Marketing Campaign platform - Online reach was doubled in the first year - An increase in online sales resulting in a more than 230k visitors ...for Exit Music Festival, Sea Dance Festival, Sea Star Festival, Festival84, Revolution festival, and Robbie Williams concert in Belgrade. - A lead strategy of Online Marketing Campaign platform - Online reach was doubled in the first year - An increase in online sales resulting in a more than 230k visitors ...for Exit Music Festival, Sea Dance Festival, Sea Star Festival, Festival84, Revolution festival, and Robbie Williams concert in Belgrade.

    • Serbia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Lecturer
      • Mar 2016 - Present

      School of Digital Marketing including Google Analytics, Google Adwords, Email marketing, usage of CRM system in marketing promotion, and how to track user behavior. School of Digital Marketing including Google Analytics, Google Adwords, Email marketing, usage of CRM system in marketing promotion, and how to track user behavior.

    • Serbia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Lecturer
      • Nov 2012 - Present

      E-mail marketing training E-mail marketing training

    • Guest Lecturer
      • Apr 2016 - Present

      Digital Marketing Digital Marketing

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2013 - Apr 2017

      - create and maintain the identity focused on the international market - create and maintain the identity focused on the international market

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • May 2011 - Apr 2017

      - Structuring and executing business and marketing strategy through OKRs - Marketing product leader in 4 projects - Managing e-commerce websites of Infostud group - Responsible for marketing finance, budget planning, and spending - Working with sales team on defining the market segment - Building industry level email system with ROI of email marketing averaging 3.07 - Owning Management of online advertising - Owning 74% of all Internet Group sales in 2013 - Project owner for CRM implementation project (marketing integrations) - Team leader for development remarketing tool using CRM integrations

    • Marketing manager in Real-Estates
      • May 2005 - May 2011

      - Selling real estate - Tracking and analysis of the Real-Estate market in Serbia - Working with domestic and foreign clients/investors - Activities and contacts with media - Selling real estate - Tracking and analysis of the Real-Estate market in Serbia - Working with domestic and foreign clients/investors - Activities and contacts with media

Education

  • Faculty of Economics, University of Novi Sad
    Master's degree, Marketing/Marketing Management, General
    2002 - 2007
  • Portland State University - School of Business
    Business Administration and Management, General
    2003 - 2004
  • Institut Vinča, Beograd
    Computer Programming, Specific Applications
    1995 - 1999

Community

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