Experience

Esports Entertainment Group (NASDAQ: GMBL)

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Marketing Manager

  • Jun 2020 - Present



Argyll Entertainment

• Switzerland
• Entertainment Providers
• 1 - 100 Employee

• CRM Executive

  • Apr 2018 - Jun 2020



Kapitalise

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2017 - Apr 2018

  My role at Kapitalise involves: Creation, curation and editing of Kapitalise marketing material, specifically: - Writing and editing of relevant blog posts about Kapitalise initiatives, R&D tax credits, alternative funding opportunities and technology as well as post about featured clients and their innovations. - Writing copy for the Kapitalise website. - Writing of marketing copy for promotional material (ex. flyers) - Working independently and with outside designers to create branding and marketing material, examples being company logos, templates, and social media marketing material. - Overseeing the updating and usage of Kapitalise social media channels, ensuring that posted material retains our desired voice and branding. In addition to the above, my role involves: - Reviewing and utilizing analytics and statistics to attempt to improve Kapitalise’s presence on the web and social media through SEO, as well as boosting potential clients’ awareness of Kapitalise and the R&D tax credit scheme by using apps to acquire the contact information of people interested in our services and follow up with them. - Working as a brand ambassador for Kapitalise at events and conferences, letting people know about how Kapitalise’s products and services could benefit their company as well as looking into potential partnership opportunities.



Harvey - R&D Tax Credits

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Content Marketing Manager

  • Apr 2017 - Sep 2017

  Oversaw all digital and content marketing initiatives, collaborating with executives, salespeople and client managers to ensure that the company’s branding and digital presence is in line with the company vision and values. - Led project to rebrand and update web presence, working with designers to optimize user experience and visual design, and with company executives and managers to ensure the desired brand message is delivered effectively. - Updated company’s social media channels, curating and creating relevant content to share with our target audience. - Ran email marketing campaigns, leveraging analytics to optimize company CRM efforts. - Conducted competitor and market research to inform brand positioning and identify USPs.



Digital Cues - (WBENC, WOSB, NMSDC, WRMSDC)

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2016 - Mar 2017

  At Digital Cues, a leading business consultancy, I oversaw all digital marketing initiatives and activities. My role at Digital Cues included: - Leading a project to rebrand and update web presence, co-ordinating internal meetings and working with third party designers and developers to manage the launch of the new site. - Updating the company's social media presence and creating an engagement strategy using LinkedIn and Twitter. - Creation and implementation of a new Content Marketing approach, developing and reviewing content and managing overall content schedule. - Developing client engagement and feedback systems using survey tools and analysis.



Sapper.io

• Vancouver, Canada Area

• Market Research Analyst

  • Jul 2016 - Mar 2017

  Sapper.io is an early-stage tech startup that provides cloud-based integration services for the enterprise. During my time at Sapper, I worked on providing detailed market research and competitor analysis for entry into the sector, as well as providing operational support. I thoroughly enjoyed working with Sapper's core team and picked up a number of skills surrounding sales and negotiation as well as client feedback and support. Sapper.io is an early-stage tech startup that provides cloud-based integration services for the enterprise. During my time at Sapper, I worked on providing detailed market research and competitor analysis for entry into the sector, as well as providing operational support. I thoroughly enjoyed working with Sapper's core team and picked up a number of skills surrounding sales and negotiation as well as client feedback and support.



The Social Concierge

• Canada
• Events Services
• 1 - 100 Employee

• Social Media Co-ordinator

  • May 2013 - Sep 2014

  In this role, I was fortunate enough to work with the Social Concierge, Vancouver's premier experiential events agency. Through my work with this award-winning agency, I was able to get involved with a number of Vancouver's biggest experiental events. My role with the Social Concierge included: - Working both independently and with others to promote Social Concierge brand and events. - Creating a social media marketing plan, inclusive of all company social media channels, specific to the organization's needs. - Creating marketing content for promotional campaigns. - Executing the marketing plan, resulting in an increased social media following and a significant spike in content engagement.