Sherman Smith Jr, M.A.

Communications Manager at Galen College of Nursing
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Contact Information
us****@****om
(386) 825-5501
Location
Louisville, US

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Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Communications Manager
      • Jul 2023 - Present

      - Fulfill internal communications needs including, but not limited to, emails, newsletters, presentations, academic support, faculty and staff communications, student communications, alumni outreach, etc. - Manage the production of the College’s bi-weekly Town Hall, including working with Executive Cabinet members and campus leadership to define agenda items and presentations. - Manage the College’s internal website, Pure Community, by publishing internally relevant articles, news… Show more - Fulfill internal communications needs including, but not limited to, emails, newsletters, presentations, academic support, faculty and staff communications, student communications, alumni outreach, etc. - Manage the production of the College’s bi-weekly Town Hall, including working with Executive Cabinet members and campus leadership to define agenda items and presentations. - Manage the College’s internal website, Pure Community, by publishing internally relevant articles, news, announcements, events, and more. - Assist the Associate Director of Marketing Support Services with daily internal creative/copywriting requests like email, collateral, campus events, campus promotions, etc. - Develop and implement content strategies to help position Galen as the nation’s leader in nursing education and nursing subject matter experts. - Curate engaging and original content including articles, gated content, webinars, videos, podcasts, etc. - Coordinate with the Social Media Specialist to promote successful performance-driven content marketing campaigns - Establish and define key performance indicators (KPIs) to define benchmarks for content performance and optimization - Manage data and analysis to report and present performance and insights to Galen stakeholders - Coordinate with the Brand Communications Director to ensure brand consistency across all communications. Show less - Fulfill internal communications needs including, but not limited to, emails, newsletters, presentations, academic support, faculty and staff communications, student communications, alumni outreach, etc. - Manage the production of the College’s bi-weekly Town Hall, including working with Executive Cabinet members and campus leadership to define agenda items and presentations. - Manage the College’s internal website, Pure Community, by publishing internally relevant articles, news… Show more - Fulfill internal communications needs including, but not limited to, emails, newsletters, presentations, academic support, faculty and staff communications, student communications, alumni outreach, etc. - Manage the production of the College’s bi-weekly Town Hall, including working with Executive Cabinet members and campus leadership to define agenda items and presentations. - Manage the College’s internal website, Pure Community, by publishing internally relevant articles, news, announcements, events, and more. - Assist the Associate Director of Marketing Support Services with daily internal creative/copywriting requests like email, collateral, campus events, campus promotions, etc. - Develop and implement content strategies to help position Galen as the nation’s leader in nursing education and nursing subject matter experts. - Curate engaging and original content including articles, gated content, webinars, videos, podcasts, etc. - Coordinate with the Social Media Specialist to promote successful performance-driven content marketing campaigns - Establish and define key performance indicators (KPIs) to define benchmarks for content performance and optimization - Manage data and analysis to report and present performance and insights to Galen stakeholders - Coordinate with the Brand Communications Director to ensure brand consistency across all communications. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Communications Associate
      • May 2022 - Jun 2023

      • Produced and Promoted Marketing, Technical, and Business Development Written Communication for Supply Chain Software Development such as: o Client Case Studies o Press Releases and Public Relations Communications o Presentations, Blogs, Infographics, SlideShares, Guides, White Papers, Articles, Social Media Messaging, Email Messaging, etc. • Developed and Implemented Internal Communications Strategies and Content to Advance Employee… Show more • Produced and Promoted Marketing, Technical, and Business Development Written Communication for Supply Chain Software Development such as: o Client Case Studies o Press Releases and Public Relations Communications o Presentations, Blogs, Infographics, SlideShares, Guides, White Papers, Articles, Social Media Messaging, Email Messaging, etc. • Developed and Implemented Internal Communications Strategies and Content to Advance Employee Engagement • Developed and Implemented External Marketing Strategies and Content to Generate, Nurture, and Drive Sales Leads • Developed and Implemented External Communication Strategies and Content to Educate, Inform, and Increase Brand Awareness • Cross-functional Collaboration with C-Suite Executives, Sales Teams, & Customer Success Teams • Collaborate with Chief Marketing Officer on Marketing Budget • Develop Marketing Communications for Trade Shows and Expositions • Manage projects to on-time completion: o Lead Generation Campaign o Lead Nurturing Campaign o Employee Engagement Campaign o Brand Awareness Campaign o Social Media Messaging Campaign o Social Media Analytics Project Show less • Produced and Promoted Marketing, Technical, and Business Development Written Communication for Supply Chain Software Development such as: o Client Case Studies o Press Releases and Public Relations Communications o Presentations, Blogs, Infographics, SlideShares, Guides, White Papers, Articles, Social Media Messaging, Email Messaging, etc. • Developed and Implemented Internal Communications Strategies and Content to Advance Employee… Show more • Produced and Promoted Marketing, Technical, and Business Development Written Communication for Supply Chain Software Development such as: o Client Case Studies o Press Releases and Public Relations Communications o Presentations, Blogs, Infographics, SlideShares, Guides, White Papers, Articles, Social Media Messaging, Email Messaging, etc. • Developed and Implemented Internal Communications Strategies and Content to Advance Employee Engagement • Developed and Implemented External Marketing Strategies and Content to Generate, Nurture, and Drive Sales Leads • Developed and Implemented External Communication Strategies and Content to Educate, Inform, and Increase Brand Awareness • Cross-functional Collaboration with C-Suite Executives, Sales Teams, & Customer Success Teams • Collaborate with Chief Marketing Officer on Marketing Budget • Develop Marketing Communications for Trade Shows and Expositions • Manage projects to on-time completion: o Lead Generation Campaign o Lead Nurturing Campaign o Employee Engagement Campaign o Brand Awareness Campaign o Social Media Messaging Campaign o Social Media Analytics Project Show less

    • United States
    • Transportation/Trucking/Railroad
    • Communications Manager
      • Apr 2019 - Mar 2020

      Manage and Direct all Internal & External Strategic Communications •Support Development of Internal Communications to Advance Employee Engagement & Communication Culture •Design and Implement External Communication and Marketing Initiatives that Drive Sales and Build Brand Awareness by Informing the Outside World about the Company •Formulate Documents Related to Employee Strategy and Culture Building that Allow Proper Execution of Governance and Quality Assurance Related to All Digital… Show more Manage and Direct all Internal & External Strategic Communications •Support Development of Internal Communications to Advance Employee Engagement & Communication Culture •Design and Implement External Communication and Marketing Initiatives that Drive Sales and Build Brand Awareness by Informing the Outside World about the Company •Formulate Documents Related to Employee Strategy and Culture Building that Allow Proper Execution of Governance and Quality Assurance Related to All Digital and Print Communication. •Create Public Relations Strategies to Enhance Company Reputation. •Develop and Implement Communications Plans and Strategies to Ensure Initiatives and Projects are Successfully Communicated Throughout Internal Departments •Develop Cohesive and Coherent Internal Communication Strategies That Increases Company-Wide Adherence to Communication Culture and Brings Awareness to Company Mission •Determine, Develop, and Review Individualized Specific Business to Business and Business to Consumer Marketing and Advertising Strategies Ensuring Proper Format, Structure, and Layout •Manage Communication Mediums and Messages Broadcast •Utilize Data, Company Insights and Key Messaging to Create Compelling Content for use on Social Media Channels (internal and external) Show less Manage and Direct all Internal & External Strategic Communications •Support Development of Internal Communications to Advance Employee Engagement & Communication Culture •Design and Implement External Communication and Marketing Initiatives that Drive Sales and Build Brand Awareness by Informing the Outside World about the Company •Formulate Documents Related to Employee Strategy and Culture Building that Allow Proper Execution of Governance and Quality Assurance Related to All Digital… Show more Manage and Direct all Internal & External Strategic Communications •Support Development of Internal Communications to Advance Employee Engagement & Communication Culture •Design and Implement External Communication and Marketing Initiatives that Drive Sales and Build Brand Awareness by Informing the Outside World about the Company •Formulate Documents Related to Employee Strategy and Culture Building that Allow Proper Execution of Governance and Quality Assurance Related to All Digital and Print Communication. •Create Public Relations Strategies to Enhance Company Reputation. •Develop and Implement Communications Plans and Strategies to Ensure Initiatives and Projects are Successfully Communicated Throughout Internal Departments •Develop Cohesive and Coherent Internal Communication Strategies That Increases Company-Wide Adherence to Communication Culture and Brings Awareness to Company Mission •Determine, Develop, and Review Individualized Specific Business to Business and Business to Consumer Marketing and Advertising Strategies Ensuring Proper Format, Structure, and Layout •Manage Communication Mediums and Messages Broadcast •Utilize Data, Company Insights and Key Messaging to Create Compelling Content for use on Social Media Channels (internal and external) Show less

    • United States
    • Government Administration
    • 700 & Above Employee
    • Communications Manager
      • May 2014 - May 2018

      •Research, Compile and Edit Information to be Included in Weekly District 5 Newsletter. Duties Include Writing and Editing Press Releases, Deciding Proper News Stories for Dissemination Checking for Accuracy and Fairness. •Diversity, Equity, and Inclusion Communications to Provide Individual and Diverse Groups Support •Lead the Communications Strategy and Activations for Community Collaborations, Partnerships and Campaigns •Create Engaging Content Across Multiple Channels and Ensure… Show more •Research, Compile and Edit Information to be Included in Weekly District 5 Newsletter. Duties Include Writing and Editing Press Releases, Deciding Proper News Stories for Dissemination Checking for Accuracy and Fairness. •Diversity, Equity, and Inclusion Communications to Provide Individual and Diverse Groups Support •Lead the Communications Strategy and Activations for Community Collaborations, Partnerships and Campaigns •Create Engaging Content Across Multiple Channels and Ensure Communications are Disseminated Effectively through Appropriate Channels in a Timely Manner to Defined Audiences •Develop Key Messaging, Positioning and Executing of Fundraising and District Enrichment Campaigns to Support Constituent Engagement •! Manage and Direct all Internal, External, Marketing, Crisis, Digital and Strategic Communications and Media Relations; control the flow of information in Inter-Office and Office to Constituent Communication •Content Creation (Digital, Written, Video, Visual) •Design Media Releases to Shape Public Perception of District 5 That Increases Awareness of Work and Goals. This Entails Managing All Media and Public Relations for the Metro Council District 5 Office. •Create and Manage Constituent Database for Metro Council District 5 that Build and Development Proper Relations Between Organizations and Politicians Associated with District 5. Full Coordination of Day to Day Operations Involving the Creation of District 5 Literature Including Promotional Materials. Show less •Research, Compile and Edit Information to be Included in Weekly District 5 Newsletter. Duties Include Writing and Editing Press Releases, Deciding Proper News Stories for Dissemination Checking for Accuracy and Fairness. •Diversity, Equity, and Inclusion Communications to Provide Individual and Diverse Groups Support •Lead the Communications Strategy and Activations for Community Collaborations, Partnerships and Campaigns •Create Engaging Content Across Multiple Channels and Ensure… Show more •Research, Compile and Edit Information to be Included in Weekly District 5 Newsletter. Duties Include Writing and Editing Press Releases, Deciding Proper News Stories for Dissemination Checking for Accuracy and Fairness. •Diversity, Equity, and Inclusion Communications to Provide Individual and Diverse Groups Support •Lead the Communications Strategy and Activations for Community Collaborations, Partnerships and Campaigns •Create Engaging Content Across Multiple Channels and Ensure Communications are Disseminated Effectively through Appropriate Channels in a Timely Manner to Defined Audiences •Develop Key Messaging, Positioning and Executing of Fundraising and District Enrichment Campaigns to Support Constituent Engagement •! Manage and Direct all Internal, External, Marketing, Crisis, Digital and Strategic Communications and Media Relations; control the flow of information in Inter-Office and Office to Constituent Communication •Content Creation (Digital, Written, Video, Visual) •Design Media Releases to Shape Public Perception of District 5 That Increases Awareness of Work and Goals. This Entails Managing All Media and Public Relations for the Metro Council District 5 Office. •Create and Manage Constituent Database for Metro Council District 5 that Build and Development Proper Relations Between Organizations and Politicians Associated with District 5. Full Coordination of Day to Day Operations Involving the Creation of District 5 Literature Including Promotional Materials. Show less

  • The Shepherd Company
    • Louisville, Kentucky, United States
    • Strategic Communications Manager
      • Mar 2014 - May 2014

      • Draft Internal & External Marketing & Organizational Communication Plans for Clients • Manage External Press Agency Relations and Lead Strategic Communication Plans to Maximize Campaigns • Coordinate Public Relations to Incorporate Client Brand into Client Communication Channels • Create Public Relations Strategies to Enhance the Clients Reputation. Research, concept, pitch, develop and deploy effective and external PR campaigns, capturing and utilizing data to refine… Show more • Draft Internal & External Marketing & Organizational Communication Plans for Clients • Manage External Press Agency Relations and Lead Strategic Communication Plans to Maximize Campaigns • Coordinate Public Relations to Incorporate Client Brand into Client Communication Channels • Create Public Relations Strategies to Enhance the Clients Reputation. Research, concept, pitch, develop and deploy effective and external PR campaigns, capturing and utilizing data to refine efforts • Strategic Planning for Multilevel Social Media Platforms for Clients; Press, Candidate Staffing & Voter Targeting Management for Clients. • Edit Internal and External Publications, Write Speeches, and Provide Media Support • Create and Optimize Voter Database; Create Scripts & Speeches for Clients • Survey Target Demographics for Clients; Dispersing of Client Information to Voters via Phone, Email and Physical Mail • Conduct Campaign Management for Marketing Initiatives, Marketing Plans, & Approve those Campaigns. • Organization of Marketing Events; Networking Events, Exhibitions & Seminars for Clients. Show less • Draft Internal & External Marketing & Organizational Communication Plans for Clients • Manage External Press Agency Relations and Lead Strategic Communication Plans to Maximize Campaigns • Coordinate Public Relations to Incorporate Client Brand into Client Communication Channels • Create Public Relations Strategies to Enhance the Clients Reputation. Research, concept, pitch, develop and deploy effective and external PR campaigns, capturing and utilizing data to refine… Show more • Draft Internal & External Marketing & Organizational Communication Plans for Clients • Manage External Press Agency Relations and Lead Strategic Communication Plans to Maximize Campaigns • Coordinate Public Relations to Incorporate Client Brand into Client Communication Channels • Create Public Relations Strategies to Enhance the Clients Reputation. Research, concept, pitch, develop and deploy effective and external PR campaigns, capturing and utilizing data to refine efforts • Strategic Planning for Multilevel Social Media Platforms for Clients; Press, Candidate Staffing & Voter Targeting Management for Clients. • Edit Internal and External Publications, Write Speeches, and Provide Media Support • Create and Optimize Voter Database; Create Scripts & Speeches for Clients • Survey Target Demographics for Clients; Dispersing of Client Information to Voters via Phone, Email and Physical Mail • Conduct Campaign Management for Marketing Initiatives, Marketing Plans, & Approve those Campaigns. • Organization of Marketing Events; Networking Events, Exhibitions & Seminars for Clients. Show less

Education

  • Bellarmine University
    Master of Arts - MA, Communication
    2015 - 2018
  • University of Louisville
    Bachelor of Science (B.S.), Communication, General
  • Du Pont Manual High School
    2002 - 2005

Community

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