Experience

Güd Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Strategic Planning Director

  • Apr 2014 - Present

  Guide agency and client teams in brand development, positioning and messaging. Lead market research efforts. Gather and analyze market data to understand consumer attitudes, behaviors, perceptions to produce insightful and innovative ideas that drive business success. Work with teams to evolve strategic message and media delivery to drive action and engagement. Develop communications plans and oversee program evaluation. Guide agency and client teams in brand development, positioning and messaging. Lead market research efforts. Gather and analyze market data to understand consumer attitudes, behaviors, perceptions to produce insightful and innovative ideas that drive business success. Work with teams to evolve strategic message and media delivery to drive action and engagement. Develop communications plans and oversee program evaluation.



Pace Marketing & Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Jan 2006 - Mar 2014

  Manage local, regional, national clients in sectors including higher education, transportation, financial services, healthcare, travel and tourism, traffic safety. Conduct market research to inspire message development. Collaborate with client executive management teams and internal creative teams to assure brand alignment, brand position, brand message on strategy. Manage local, regional, national clients in sectors including higher education, transportation, financial services, healthcare, travel and tourism, traffic safety. Conduct market research to inspire message development. Collaborate with client executive management teams and internal creative teams to assure brand alignment, brand position, brand message on strategy.



Element 79

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director, Gatorade Advertising & Sports Marketing

  • Jan 2003 - Dec 2005

  Managed the production of TV, print, radio, collateral utilizing celebrity athletes. Lead team in development and production of advertising for Tween, New Product/subline launches, Coach, Athletic Trainer and endurance athletes. Conducted analyses and consultation for sidelines/product sponsorship deals. Oversee Element 79 Sports Marketing functions including ROI evaluation, media and impressions analyses of professional league and team deals, brand/product exposure analyses. Managed and supervised the professional advancement of junior account team members.



Foote, Cone & Belding

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive, Gatorade Advertising & Sports Marketing

  • 1999 - 2003

  Support development of celebrity athlete advertising. Managed all creative executions for Gatorade Sports Marketing, including rotation and placement of advertising for the professional sports teams. Conduct research and analyses of sideline product exposure. Support development of celebrity athlete advertising. Managed all creative executions for Gatorade Sports Marketing, including rotation and placement of advertising for the professional sports teams. Conduct research and analyses of sideline product exposure.



Home Team Sports

• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Marketing Administrator, Community Relations & Special Events

  • 1998 - 1999

  Planned, executed and promoted community outreach programs and special events. Developed and implemented promotions for the Chicago Bulls, Blackhawks, White Sox and Fire to increase viewership and game attendance. Worked with affiliate relations staff to develop sponsorship ideas, contests, marketing to expand viewer base in Chicago and outer markets. Planned, executed and promoted community outreach programs and special events. Developed and implemented promotions for the Chicago Bulls, Blackhawks, White Sox and Fire to increase viewership and game attendance. Worked with affiliate relations staff to develop sponsorship ideas, contests, marketing to expand viewer base in Chicago and outer markets.