Experience

frog (prev. Rufus Leonard)

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head Of Strategy

  • Mar 2017 - Present

• Strategy Director

  • Dec 2014 - Mar 2017



Innovation Unit

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Associate

  • May 2014 - Nov 2014

  Working with partners at PWC and Brent CCG, I led the development of a new blueprint for the patent experience at Central Middlesex Hospital. This work was a part of a programme of work leading to a business case for the Department of Health, redefining health care in the area.



Freelance

• Strategy and Service Design

  • Apr 2014 - Nov 2014

  Helping organisations to bring their big ideas and aspirations to life – and to market – by collaborating to establish, design and launch new products and services. Visit musetteandco.com or get in touch for more info.



SDN UK

• Founding Member

  • 2012 - Nov 2014



Wilson Fletcher

• United Kingdom
• Design Services
• 1 - 100 Employee

• Strategy Director

  • Apr 2012 - Apr 2014

  Establishing and growing a new team and expertise which brings together the impact of human-centred, system-level service design with the power of prototyping and design.



Union Cycle Works

• Spectator Sports

• Non-executive director & cooperative member

  • Jun 2010 - Jun 2013

  At the Union Cycle Works we believe that every bike should have a story. We make beautiful bespoke bikes for people and at the same time we work with disadvantaged people from diverse backgrounds.Based in an old railway arch, we are a not-for-profit co-operative cycling project in the heart of Deptford, South-East London. Core to our project is a focus on working with disadvantaged people, supporting individuals in developing personal, social and practical skills.



Engine Service Design

• United Kingdom
• Design Services
• 1 - 100 Employee

• Senior Service Designer

  • Dec 2009 - Mar 2012

  Worked across and led a range of strategic challenges to help clients transform high-level business needs into actionable strategies for new services. Helped large organisations in adopting new working practices and methods and, supported individuals and teams through these transitions.



Empathise

• Service Designer and Strategist

  • Aug 2009 - Dec 2009

  Led a project to define and design a new video on demand service for Vodafone.



IDEO

• United States
• Design Services
• 700 & Above Employee

• Service Designer and Project Manager

  • Jul 2006 - Jul 2009

• Communication and Experience designer, IDEO

  • Jul 2005 - Jul 2006



Large Design

• Design
• 1 - 100 Employee

• Interaction Designer

  • Sep 2000 - Jan 2004

  I graduated from Ravensbourne College of Design and Communication in 2000 with a degree in Visual Communication. Two months later I found myself in the middle of the dot.com boom in London working for a small website design company called Large Design. During my time there, I was involved in a wide range of projects, from web design and marketing for B&O, through product marketing for Siemens and Coca Cola, branding for YO! Sushi, to brand and communication work for charity organisations such as Kick Racism out of Football.