Experience

Axe + Saw

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Creative Publicist

  • Sep 2021 - Present



Full Fat Agency

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Publicist

  • Jan 2021 - Oct 2021

• Senior Account Executive

  • Mar 2019 - Oct 2021

  I work on the delivery of coverage and creativity of accounts across European and British festivals, entertainment, music, lifestyle and food and beverage sectors, including Field Day, Boiler Room, Way Out West, The Electric Star Group, Ibiza Rocks, Sink The Pink and more. Outstanding coverage includes Time Out cover, The Times T2 cover feature, extensive Observer feature, national TV placement and D&AD panel curation. Key roles include:- Delivery of a campaign- Management of junior team - Reporting- Client management - Launch event management - On site festival comms- Commercial partnerships- Panel creation - Planning

• Account Executive

  • Feb 2018 - Oct 2021



RMP

• Music Press

  • Apr 2016 - Dec 2016

  • I assisted in the creation of print and online press projects including the Gorillaz ‘Humanz’ campaign • Curated and meticulously sourced press clippings and online coverage relating to the artists RMP represent, ensuring daily and sometimes hourly updates were sent to management teams• Implemented crisis management techniques to avoid and rectify inaccurate or negative publicity likely to cause reputational damage to the artist• Used my extensive knowledge of previous press coverage of artists, in order to target publications likely to be receptive and deliver positive reviews• Organised and delivered general office management duties, including greeting visitors, setting up meeting rooms, technical support responsibilities and establishing conference calls• Utilised all Microsoft and Adobe Packages extensively to aid campaign creativity, press pack creation and document distribution• Performed PA duties including scrupulous diary planning, international travel booking, out-of-hours communication and professional phone screening• Used persistent communication skills in a professional way, in order to ensure artist interests were properly represented with third party organisations• Regularly interacted with a range of stakeholders, including A-List celebrities and senior executives both in a formal and informal setting• Successfully organised and compiled journalist ticket books for an extended international tour, ensuring suitable publications were on the guest list for appropriate nights and venues• Demonstrated a meticulous attention to detail through proof-reading documents and press releases and identifying errors in both written and audio content• Kept comprehensive and correct financial records for company spending to assist the Finance team



Good Machine PR

• Music Press

  • Apr 2016 - Dec 2016

  Working closely with RMP, Good Machine represent a number of established and emerging acts such as Sky Ferreira, King Krule, Courtney Barnett and events such as Primavera Festival. • Wrote time sensitive press releases for a wide variety of artists and releases • Produced bespoke pitches for print and online publications in order to deliver content that was appropriate for the target audience• Chaired weekly meetings to discuss the evolving social media and tech industry so that we were able to react quickly to emerging trends and exploit the power of all platforms• Undertook detailed research for emerging artists on the portfolio so that the company was able to better understand the alignment with other acts within the genre and using this information target press and media who would be supportive of the act • Managed social media for the company writing tweets and editing images for Instagram with Adobe packages