Creative Supervisor, Brand Communication Specialist & Senior Copywriter

• Jun 2021 - Present

Brand Copywriter & Product Communication Specialist

• May 2020 - Present

Redefinition of the brand communication key messages and its core product: the DDCE, a lightning protection device that prevents lightning being formed. Creation of new content + SEM campaign. Redefinition of the brand communication key messages and its core product: the DDCE, a lightning protection device that prevents lightning being formed. Creation of new content + SEM campaign.

SEO Consultant

• Nov 2020 - Jun 2021

Creative Director & Brand Communication Strategist

• Feb 2019 - Aug 2019

I directly worked on strategic brand planning, event organization and 360° campaign creative direction, for clients such as CaixaBank, imaginBank, Eventoplus and Bergner, among others. I managed and supervised a multidisciplinary team of 7 people. I directly worked on strategic brand planning, event organization and 360° campaign creative direction, for clients such as CaixaBank, imaginBank, Eventoplus and Bergner, among others. I managed and supervised a multidisciplinary team of 7 people.

Senior Creative & Copywriter

• Nov 2018 - Feb 2019

I joined the agency on the occasion of a parental leave replacement. I quickly got adapted to the timing, tone and needs of the agency in a specially intense period during the pre-Christmas time. Works OFF, ON and 360º, for clients such as F.C.Barcelona, Damm, Ferrero Rocher, Nutella or Colhogar. I joined the agency on the occasion of a parental leave replacement. I quickly got adapted to the timing, tone and needs of the agency in a specially intense period during the pre-Christmas time. Works OFF, ON and 360º, for clients such as F.C.Barcelona, Damm, Ferrero Rocher, Nutella or Colhogar.

Social Media Content Planner & Creative Communication

• Feb 2018 - Jul 2018

Temporary collaboration in the development of Social Media Content Plans & posts (FB,IG,LK), OFF/ON campaigns, SEO oriented blogging and corporate communication for brands such as: Tanit, Almirall, Freixenet, La Caixa or Cofidis. Temporary collaboration in the development of Social Media Content Plans & posts (FB,IG,LK), OFF/ON campaigns, SEO oriented blogging and corporate communication for brands such as: Tanit, Almirall, Freixenet, La Caixa or Cofidis.

Senior Creative Copywriter & Brand Strategist

• Apr 2008 - Jan 2018

With a focus on solid brand building and sales, at Y&R Barcelona, I tackled projects with an approach that transcended creativity. Through my work I also attended to business needs of the brands, applying creativity not only to the campaigns, but also to the branding, communication strategy and to tactical decisions through marketing mix. I worked on OFF, ON and 360º projects for both national and global stage brands such as: Danone, GB Foods, LG, Florette, Adam Foods, Ajuntament de Bcn, La Piara, ABC newspaper or Fundación Adsis, among others. I stood out due to my proactivity and quick reaction when offering proposals and creative solutions. I also played a natural facilitating role in moments and processes that contributed to the success of the projects: - In meetings I show a special orientation to the consumer/user needs and the way the brand is fulfilling them. This allows me to understand and adapt better to the momentum in order to help refocus operations, briefs or unblock campaigns. - I had the opportunity to work directly with the marketing director of Mondelez Spain, for Príncipe cookies in their reconceptualization after reformulating the recipe. I successfully refocused the concept and brand messages and contributed to the definition of variables in their brand marketing mix. - I worked with resolution in national and international shoots, in which I was the only responsible for the agency. I provided solutions, which contributed to unblock situations and the success of the project. - Creatively, I worked on on-air campaigns for leading brands, based on concepts, ideas and scripts of own creation.

Brand Strategy Consultant, Web UX & Content Developer

• Jun 2016 - Sep 2016

Simcero is an energy efficiency oriented company that offers energy consumption consulting and billing audit services. As a brand consultant I guided the founding team in the birth of the brand, working together with them in the positioning and communication of the brand. Since it was a new service of great utility for its public but framed in the " electrical" sector, it could be a suspicious generator among its users. One of the main challenges was to help founders to focus on a didactic and engaging communication; aimed at clearing up doubts and eliminating mental barriers in their target audience for contracting. I coordinated and supervised the web development team assuming personally the tasks of: UX design, definition of messages and key benefits of the service, as well as the development of SEO oriented web contents.

Brand Strategist & Copywriter

• Sep 2015 - Mar 2016

The brand Lujuria Vegana was born in Barcelona with the mission of bringing to the vegan public the pleasure of a high quality patisserie, only from ingredients of vegetable origin. My collaboration with the brand came at a time when its associated members were planning to relaunch the brand, after a temporary halt in their activity. Among the tasks I developed: - I identified a market opportunity in a new consumer segment (besides the vegan), with a focus on increasing income and improving the scalability of the business. - Supervised the renewal of packaging and visual identity. - Collaborated in price optimization. - Contributed to reinforce the positioning with new claims and brand messages. - I defined a low cost communication in line with a new commercial strategy, which included, among others, tactical actions in POS. - Collaborated in the management of media relations and communication on Social Media.

Creative & Copywriter

• May 2005 - Apr 2008

Direct marketing and promotional campaigns creation for clients such as: - VENCA (Mail order fashion catalogue) Numerous own creation massive mailing campaigns launched to the whole Database, after succesfully passing the test area with response rates over 3.8%). - COFIDÍS (Consumer credit mailing campaigns based on database micro-segmentation). Direct marketing and promotional campaigns creation for clients such as: - VENCA (Mail order fashion catalogue) Numerous own creation massive mailing campaigns launched to the whole Database, after succesfully passing the test area with response rates over 3.8%). - COFIDÍS (Consumer credit mailing campaigns based on database micro-segmentation).

Creative & Copywriter

• Oct 2004 - Jan 2005

Internship. Conceptualization and creation of campaigns for clients in the automotive sector (Skoda) and sports betting (bet&win). Internship. Conceptualization and creation of campaigns for clients in the automotive sector (Skoda) and sports betting (bet&win).