Christine Orr
Director of Sales & Marketing at BioOne- Claim this Profile
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Topline Score
Bio
Patrick Hansard
When needing a comprehensive review and audit of our customer database, as well as an analysis of our tiering and pricing structures, Christine brought her extensive experience to bear and helped us reposition our online services smoothly, and with little or no customer issue. A consummate professional who immerses herself in the mission at hand, to the benefit of the client... and therefore their customers. It was and remains a pleasure to work with Christine, and I look forward to future challenges helped by her support.
Wendy Newsham
Christine is a brilliant professional and a delightful business colleague. I've enjoyed working in the same, close-knit market as Christine for more than 10 years, including as a client. She immerses herself in her business to apply a fully consultative solution, which is exactly what every customer wants and needs. Christine's drive and passion for scholarly publishing are apparent not only in her thorough market and client-knowledge, but her keen desire to share knowledge with her peers by speaking at industry events and hosting webinars and other events. I always look forward to any opportunity to work with Christine and know that she is highly regarded throughout our publishing community.
Patrick Hansard
When needing a comprehensive review and audit of our customer database, as well as an analysis of our tiering and pricing structures, Christine brought her extensive experience to bear and helped us reposition our online services smoothly, and with little or no customer issue. A consummate professional who immerses herself in the mission at hand, to the benefit of the client... and therefore their customers. It was and remains a pleasure to work with Christine, and I look forward to future challenges helped by her support.
Wendy Newsham
Christine is a brilliant professional and a delightful business colleague. I've enjoyed working in the same, close-knit market as Christine for more than 10 years, including as a client. She immerses herself in her business to apply a fully consultative solution, which is exactly what every customer wants and needs. Christine's drive and passion for scholarly publishing are apparent not only in her thorough market and client-knowledge, but her keen desire to share knowledge with her peers by speaking at industry events and hosting webinars and other events. I always look forward to any opportunity to work with Christine and know that she is highly regarded throughout our publishing community.
Patrick Hansard
When needing a comprehensive review and audit of our customer database, as well as an analysis of our tiering and pricing structures, Christine brought her extensive experience to bear and helped us reposition our online services smoothly, and with little or no customer issue. A consummate professional who immerses herself in the mission at hand, to the benefit of the client... and therefore their customers. It was and remains a pleasure to work with Christine, and I look forward to future challenges helped by her support.
Wendy Newsham
Christine is a brilliant professional and a delightful business colleague. I've enjoyed working in the same, close-knit market as Christine for more than 10 years, including as a client. She immerses herself in her business to apply a fully consultative solution, which is exactly what every customer wants and needs. Christine's drive and passion for scholarly publishing are apparent not only in her thorough market and client-knowledge, but her keen desire to share knowledge with her peers by speaking at industry events and hosting webinars and other events. I always look forward to any opportunity to work with Christine and know that she is highly regarded throughout our publishing community.
Patrick Hansard
When needing a comprehensive review and audit of our customer database, as well as an analysis of our tiering and pricing structures, Christine brought her extensive experience to bear and helped us reposition our online services smoothly, and with little or no customer issue. A consummate professional who immerses herself in the mission at hand, to the benefit of the client... and therefore their customers. It was and remains a pleasure to work with Christine, and I look forward to future challenges helped by her support.
Wendy Newsham
Christine is a brilliant professional and a delightful business colleague. I've enjoyed working in the same, close-knit market as Christine for more than 10 years, including as a client. She immerses herself in her business to apply a fully consultative solution, which is exactly what every customer wants and needs. Christine's drive and passion for scholarly publishing are apparent not only in her thorough market and client-knowledge, but her keen desire to share knowledge with her peers by speaking at industry events and hosting webinars and other events. I always look forward to any opportunity to work with Christine and know that she is highly regarded throughout our publishing community.
Experience
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BioOne
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Sales & Marketing
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Aug 2019 - Present
BioOne is an innovative nonprofit collaborative and the leading content aggregator focused on the biological, ecological, and environmental sciences. More than 150 global scientific societies and nonprofit publishing organizations publish their journals in BioOne's flagship product, BioOne Complete. Since 2001, BioOne has returned more than $63M in royalty sharing back to its participants, with a commitment to share research more broadly, equitably, and sustainably. As Director of Sales and Marketing, I am responsible for the development and execution of a worldwide sales strategy including new business development, retention, new product development, sales team management, and analytics. In addition, I am responsible for the oversight of BioOne's organizational communications strategy. My primary goal is to deliver on BioOne's mission to serve the biosciences community of publishers, libraries, and researchers.
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CCC Ringgold Solutions
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Book and Periodical Publishing
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1 - 100 Employee
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Sales Director, North America
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Sep 2011 - Apr 2019
Responsible for business development of institutional market database products and services designed to support scholarly publishers and intermediaries. Successfully generate and develop leads through leverage of a personal customer base and outreach to new contacts. Deliver Ringgold’s value story through frequent in-person and web-based presentations to prospective clients. Liaison between internal technical staff and clients, translating customer requirements into customized proposals and implementation plans. Distill technical information into messaging aimed at all potential user communities. Thorough understanding of Ringgold’s technical services, capabilities, and client use and implementation scenarios, enabling me to appropriately advise prospective clients. Close sales and nurture long-term client relationships.
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The Optical Society (OSA)
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United States
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Non-profit Organizations
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200 - 300 Employee
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Director, Publication Sales
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Aug 2008 - Aug 2011
Responsible for strategic development and tactical implementation of institutional sales efforts for a portfolio of journals and online products with a global customer base. Identify prospects and pursue sales leads in academic, government, and corporate sectors. Ensure high level of customer retention, and provide effective account management for new and existing clients in key territories. Primary liaison between OSA and the library community, informing management and staff of trends and feedback. Collaborate across departments to develop products and services which enhance OSA’s market position; collaboratively determine marketing strategy for subscription-based titles and open access journals; and implement marketing plans.
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American Institute of Physics
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United States
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Non-profit Organizations
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100 - 200 Employee
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Marketing Manager
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May 1996 - Jul 2008
Manage all aspects of marketing AIP’s journals, conference proceedings, and electronic products to libraries, corporations, and other institutional customers. Design marketing efforts to gain new customers, maintain subscription base, and publicize AIP products and policies. Liaise with editors and technical staff to develop products and services directed at library administrators and individual researchers. Monitor progress of direct mail, print and online advertising, sales promotion and exhibition efforts, while ensuring compliance with $300K marketing budget. Frequent attendance at industry events has enabled cultivation of a personal customer base.
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Elsevier
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Exhibits Coordinator
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1994 - 1996
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Exhibits Coordinator
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Jan 1991 - Feb 1994
Successfully managed staff travel plans and meeting registration for more than 50 domestic conferences. Negotiated displayarrangements for 200 combined cooperative book exhibits per annum. Successfully managed staff travel plans and meeting registration for more than 50 domestic conferences. Negotiated displayarrangements for 200 combined cooperative book exhibits per annum.
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Education
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2021 -
Northwestern University - Kellogg School of Management
Scholar Certificate in Nonprofit Management -
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Long Island University
MLS, Library & Information Science -
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University of Wisconsin-Madison
Bachelor of Arts (B.A.), German Language and Literature
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