Agustin Mercuri
Co-Founder The Black Puma Ai - Europe at The Black Puma Ai- Claim this Profile
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Bio
Alexandru Nae
I have interacted with Agustin on quite a few occasions during the last couple of years. He is a self-driven and highly focused individual that brings added value to the IIS organization through his entrepreneurship spirit and extensive knowledge of LATAM panels and Market Research industry worldwide. His customer-centric attitude, easiness to communicate and win-win approach with clients won IIS one of our biggest Global Projects to date.
Viktor Bergh
Agustin has a great knowledge of market research and the LATAM market making him the ideal person to establish Cint in the local market place and build a solid base of repeat business. He is up to date with the technological advancements, both in general and within the research industry. It was a great pleasure to work with Agustin and I would be happy to work with him again.
Alexandru Nae
I have interacted with Agustin on quite a few occasions during the last couple of years. He is a self-driven and highly focused individual that brings added value to the IIS organization through his entrepreneurship spirit and extensive knowledge of LATAM panels and Market Research industry worldwide. His customer-centric attitude, easiness to communicate and win-win approach with clients won IIS one of our biggest Global Projects to date.
Viktor Bergh
Agustin has a great knowledge of market research and the LATAM market making him the ideal person to establish Cint in the local market place and build a solid base of repeat business. He is up to date with the technological advancements, both in general and within the research industry. It was a great pleasure to work with Agustin and I would be happy to work with him again.
Alexandru Nae
I have interacted with Agustin on quite a few occasions during the last couple of years. He is a self-driven and highly focused individual that brings added value to the IIS organization through his entrepreneurship spirit and extensive knowledge of LATAM panels and Market Research industry worldwide. His customer-centric attitude, easiness to communicate and win-win approach with clients won IIS one of our biggest Global Projects to date.
Viktor Bergh
Agustin has a great knowledge of market research and the LATAM market making him the ideal person to establish Cint in the local market place and build a solid base of repeat business. He is up to date with the technological advancements, both in general and within the research industry. It was a great pleasure to work with Agustin and I would be happy to work with him again.
Alexandru Nae
I have interacted with Agustin on quite a few occasions during the last couple of years. He is a self-driven and highly focused individual that brings added value to the IIS organization through his entrepreneurship spirit and extensive knowledge of LATAM panels and Market Research industry worldwide. His customer-centric attitude, easiness to communicate and win-win approach with clients won IIS one of our biggest Global Projects to date.
Viktor Bergh
Agustin has a great knowledge of market research and the LATAM market making him the ideal person to establish Cint in the local market place and build a solid base of repeat business. He is up to date with the technological advancements, both in general and within the research industry. It was a great pleasure to work with Agustin and I would be happy to work with him again.
Credentials
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Advanced Open Water Diver
PADISep, 2010- Nov, 2024
Experience
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The Black Puma
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Argentina
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IT Services and IT Consulting
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1 - 100 Employee
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Co-Founder The Black Puma Ai - Europe
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Jul 2019 - Present
Co-Founder @The Black Puma Ai Europe, a company that growth-hack our clients business creating 'Labs' that generate real-time feedback on different Promotion and Sales strategies, digital and offline Marketing activations; etc. We use the 02020 framework: offline insights generate online hacks, which get tweaked until they are ready for full market adoption. Co-Founder @The Black Puma Ai Europe, a company that growth-hack our clients business creating 'Labs' that generate real-time feedback on different Promotion and Sales strategies, digital and offline Marketing activations; etc. We use the 02020 framework: offline insights generate online hacks, which get tweaked until they are ready for full market adoption.
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Zinklar
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Spain
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Market Research
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1 - 100 Employee
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Global Head of Sales, Research & Customer Success
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Mar 2018 - Jul 2019
Zinklar is the global leading player in Agile Market Research. Our state-of-the-art, mobile only platform provides researchers and marketers with the possibility to obtain Customer insights and Market Intelligence in just 3 hours, with all the the reliability and scientific backup of traditional Market Research. This is helping top companies make better and faster decisions. Zinklar is the global leading player in Agile Market Research. Our state-of-the-art, mobile only platform provides researchers and marketers with the possibility to obtain Customer insights and Market Intelligence in just 3 hours, with all the the reliability and scientific backup of traditional Market Research. This is helping top companies make better and faster decisions.
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Ipsos Interactive Services
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Romania
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Market Research
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500 - 600 Employee
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Global Sales Director
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May 2013 - Feb 2018
Managing external sales for Ipsos Interactive Services globally. Executive Committee Member. Global Account Director for strategic partnerships: in charge of coordinating global and local relationships with the different teams across IPSOS. (LatAm / EU / APAC / USA). Experience in large and complex multi country studies and sales tenders. 35+ markets across the globe. Strong sales focus and proven track record of delivering revenue to the company and value to my clients. Deep understanding of the full research supply chain: research objectives, methodology, fieldwork and delivery methods to boost the use of information.
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Cint
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Sweden
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Software Development
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500 - 600 Employee
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Online Market Research Evangelist
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Nov 2010 - Feb 2013
Online market research evangelist in Latin America. In this role I combine my market research background with new technologies and research methodologies. I consult with agencies recommending the best way to transition online. Furthermore I aim to introduce new methodologies that are now available online that will allow better understading & new insights from the online consumer. Main activities for this role include opening market operations end to end: building partnerships to create online consumer panels across the region, establishing connections with local market research agencies, marketing activities across the region, organizing participation and booths in industry events in key countries (Brazil, Mexico, Argentina & Chile) and DIY training. This role required me to coordinate efforts and teams across our global offices (Sweden, Canada, USA & UK) that support the region development plan.
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Spark New Zealand
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New Zealand
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Telecommunications
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700 & Above Employee
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Market Intelligence Manager
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Jul 2008 - Dec 2009
Analyze and report on all aspects of market intelligence as relating to and impacting the NZ communications and IT market including: • Overall market dynamics and trends – both NZ and overseas • Competitor behavior • Competitor products, services, tactics and strategies – both in NZ and international communications market • Emerging communications technology • Emerging technology in other industries that may impact on the communications market in NZ • Telecom’s performance and behavior in the market vis-à-vis other players Development of integrated Intelligence, Market Research and Analytics s reports. Management of relationships with external intelligence suppliers (TNS Conversa, IDC, etc). In charge of championing innovation to distribution of market research insights across the company.
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Infotools, Insights powered by Harmoni
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New Zealand
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Market Research
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1 - 100 Employee
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Regional Account Manager Coca-Cola - APAC & LatAm
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Jan 2006 - Dec 2007
Infotools provides Data Visualization and Data Mining solutions (SaaS) to end clients, allowing them to share insight across the company in an easy and engaging way and empowering users to analyze the data DIY. I was the main contact for Coca-Cola Knowledge & Insights regional centers in the Pacific and South Latin America regions*. Activities include supporting global market research projects roll outs in my regions, training clients to take better marketing decisions (Trackers and Ad-Hock studies) and multi country project management. Additionally I became global protocol custodian for one of Coke' s largest trackers - Brand Beverage Barometer. *(Pacific: Australia, China, Hong Kong, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. South Latin America: Argentina, Bolivia, Brazil, Chile, Paraguay, Peru and Uruguay)
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Human Performance Consultant
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Mar 2004 - Oct 2005
Consultant. Assigned to projects related to Human Performance: (Main client: Tenaris http://www.tenaris.com ). Projects: e-Learning: Top executives training. In charge of: Project management, target audience segmentation, development of plan and material for communications. Global implementation* – Communications and training materials developed in English. Change Management: Development of the global* communication plan to gain awareness and acceptance of a new contact center, impact analysis on other areas of the company after implementing a shared service scheme. Development of training plan; Key performance indicators, evolution diagnosis and strategic planning. *(Argentina, Venezuela, Mexico, Italy, Canada and USA).
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Account Executive Quantitative
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Nov 2002 - Feb 2004
Quantitative area. Main activities included project management, planning, questionnaire development, sample design, analysis and presentations on Brand Dynamics, Brand Health & Brand Image for different FMCG categories (Main accounts: Bayer, Unilever, Diageo – Wine & Spirits). Coordinated continuous tracking on the region* for Unilever; Participated analyzing trans-cultural advertising learning’s for the region; Pre and post test for TV advertising; Ad-Hoc research and projects on new trends on advertising – brand activations. *(Argentina, Brazil, Colombia, Venezuela and Mexico).
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Education
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2015 - 2016
Universitat de Barcelona
Master in Personal Development, Leadership & Coaching -
2007 - 2009
The University of Auckland
Postgraduate in Business, Marketing -
1996 - 2002
Universidad de Buenos Aires
Bachelor in Business Administration, Economics
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