Experience

Vacation With An Artist (VAWAA)

• United States
• Internet Marketplace Platforms
• 1 - 100 Employee

• Strategic Advisor, VAWAA (Vacation with an Artist)

  • May 2020 - Present

  VAWAA [Vacation With An Artist, vawaa.com] is an experiences marketplace for art-hungry travelers to book apprenticeships with fine artists, designers, master craftspeople and creatives around the world. From street artist in Buenos Aires, to ikebana master in Kyoto, to a bamboo bicycle-maker in Bangalore, artists represent a vast array of art forms. A unique program of select master classes with VAWAA artists is also currently available via Zoom online sessions at… Show more VAWAA [Vacation With An Artist, vawaa.com] is an experiences marketplace for art-hungry travelers to book apprenticeships with fine artists, designers, master craftspeople and creatives around the world. From street artist in Buenos Aires, to ikebana master in Kyoto, to a bamboo bicycle-maker in Bangalore, artists represent a vast array of art forms. A unique program of select master classes with VAWAA artists is also currently available via Zoom online sessions at https://vawaa.com/online. 2019 Webby Winner for Best in Travel. Featured in WSJ, Skift Global Forum, Forbes, Artsy, VICE and more. Show less



Little Switzerland

• Vice President of Marketing and eCommerce

  • Jun 2013 - May 2020

  St. Thomas, U.S. Virgin Islands Little Switzerland is the Caribbean’s leading retailer of luxury branded watches and designer jewelry. Oversee all corporate and brand partner marketing, visual merchandising, Ecommerce and digital marketing initiatives for 34 stores and branded boutiques (Patek Philippe, Breitling, Tiffany & Co., Omega, David Yurman, TAG Heuer) in St. Thomas, St. John, Tortola, Barbados, Aruba, St. Maarten, Curacao, Nassau, Punta Cana, San Juan and Key West.



Healthcare Communications Group

• Vice President, Communications

  • Jul 2012 - May 2013

  El Segundo, California Manage in-house and external strategic, creative, production and media buying team at a global patient recruitment and retention clinical consulting organization, partnering with pharmaceutical companies and clinical research organizations to deliver customized, cost-effective and measurable solutions to accelerate successful trial study completion. COMPANY CEASED OPERATIONS. • Oversee development of SEO/SEM and social media programs for sponsor campaigns • Develop sales presentations and… Show more Manage in-house and external strategic, creative, production and media buying team at a global patient recruitment and retention clinical consulting organization, partnering with pharmaceutical companies and clinical research organizations to deliver customized, cost-effective and measurable solutions to accelerate successful trial study completion. COMPANY CEASED OPERATIONS. • Oversee development of SEO/SEM and social media programs for sponsor campaigns • Develop sales presentations and prepare RFI and RFP responses Show less



Trafalgar Travel

• Guernsey
• Leisure, Travel & Tourism
• 200 - 300 Employee

• Vice President, Marketing

  • Feb 2008 - Jun 2012

  Anaheim, California Responsible for strategic planning and overseeing all online and off-line marketing initiatives, including website development, online marketing, consumer and trade advertising, direct mail, social media strategy, trade show and sales promotions for the world's largest provider of experiential guided vacations in Europe, USA/Canada, Asia, Australia, South and Central America.. Manage diverse internal and external teams. • Spearheaded global brand and product repositioning strategy and… Show more Responsible for strategic planning and overseeing all online and off-line marketing initiatives, including website development, online marketing, consumer and trade advertising, direct mail, social media strategy, trade show and sales promotions for the world's largest provider of experiential guided vacations in Europe, USA/Canada, Asia, Australia, South and Central America.. Manage diverse internal and external teams. • Spearheaded global brand and product repositioning strategy and communications campaign resulting in 20% growth in brand awareness • Responsible for developing key sales strategies to achieve annual passenger targets and revenue goals by product and sales territory • Oversaw marketing and sales campaigns for national and global travel agency consortia • Oversaw development of global CRM strategies and data segmentation programs Show less



Creative Brand Strategies

• Brand Strategist

  • 2006 - 2008

  Santa Monica, California, United States Marketing and Branding consultancy serving a wide range of clients including the City of Los Angeles (Million Trees Initiative), Los Angeles Art Exchange, Tauck Tours, Lexington (retail, theme park and museum design and fabrication) and Caruso Properties (Americana at Brand launch).



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• VP Client Services and Business Development

  • 2004 - 2006

  Santa Monica, California Managed client teams, developed client brand strategy and spearheaded new business development initiatives for Los Angeles office of global advertising agency. • Led agency account team and managed all advertising activities for high-profile clients including U.S. Tourism (Dept. of Commerce) and Crystal Cruises • Spearheaded new business development, managed RFP process and secured key accounts • Developed and delivered advertising proposals, incorporating innovative tactics to… Show more Managed client teams, developed client brand strategy and spearheaded new business development initiatives for Los Angeles office of global advertising agency. • Led agency account team and managed all advertising activities for high-profile clients including U.S. Tourism (Dept. of Commerce) and Crystal Cruises • Spearheaded new business development, managed RFP process and secured key accounts • Developed and delivered advertising proposals, incorporating innovative tactics to cost-effectively reach target market • Evaluated client marketing and sales strategies and recommended solutions based on competitive industry and market research Show less



Crystal Cruises

• United States
• Leisure, Travel & Tourism
• 700 & Above Employee

• SVP Marketing

  • 1995 - 2004

  Los Angeles, California Oversaw global offline and online marketing initiatives, brand communication programs, public relations campaigns and strategic partnerships for top-rated luxury cruise line. Managed team of 15 marketing and inside sales professionals. • Improved revenue 10% on average per year for 6 consecutive years • Developed and launched brand campaign that resulted in 35% tracked increase in awareness • Launched company website in 1996, becoming first major cruise line to do so, and oversaw… Show more Oversaw global offline and online marketing initiatives, brand communication programs, public relations campaigns and strategic partnerships for top-rated luxury cruise line. Managed team of 15 marketing and inside sales professionals. • Improved revenue 10% on average per year for 6 consecutive years • Developed and launched brand campaign that resulted in 35% tracked increase in awareness • Launched company website in 1996, becoming first major cruise line to do so, and oversaw content development, multiple redesigns and continuous technology upgrades • Developed and oversaw implementation of all offline and online advertising and marketing and sales promotion initiatives • Developed and implemented rewards and recognition-based guest loyalty program resulting in significant year-over-year increases in repeat business • Initiated relationships and expanded operations with key strategic alliances in the travel trade community • Developed strategic partnership programs with upscale retailers Neiman Marcus and Harrods, and launched on board art and history lecture series in partnership with Sotheby’s • Key member of development team for Customer Relationship Management solution to link databases containing reservation records, guest profiles, trip itineraries, and customer survey details for customer service and sales representatives • Key member of product development team, responsible for developing products and programs designed to enhance onboard guest experience Show less



Royal Cruise Line

• Director of Marketing

  • 1990 - 1995

  San Francisco, California



Oracle Corporation

• Senior Project Manager, Direct Mail Marketing

  • 1988 - 1990

  Redwood City, California