Experience

P&K Research

• United States
• Market Research
• 1 - 100 Employee

• Vice President Client Services

  • Dec 2021 - Present



Garza Consulting, LLC

• Manufacturing
• 1 - 100 Employee

• Director

  • Aug 2018 - Nov 2021



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Associate Director, Snacks Insights & Planning

  • Aug 2015 - Apr 2018

  Battle Creek • Cross functional research and insights experience outside of sensory science • Strategic partner to Brand and Innovation Marketing for developing and leveraging insights across advertising, packaging, and product impacting consumer experience of our product offerings. • Experience within Crackers (Club, Town House, Carr’s, Cheez-It, Sandwich Crackers) and Portable Wholesome Snacks (Special K, NutriGrain, Rice Krispies Treats). • Manage one direct report.

• Director, Product and Consumer Science

  • Jun 2009 - Jul 2015

  Battle Creek • Lead global strategy and expansion of the Product & Consumer Science team, including Leuven and Singapore. • Sensory and consumer methodology development, implementation and education within organization. • Led transformation of Shelf-Life program to increase product development engagement and understanding of the food changes over time. • Conducted numerous training sessions with cross-functional teams to increase knowledge and understanding of sensory approaches and increase… Show more • Lead global strategy and expansion of the Product & Consumer Science team, including Leuven and Singapore. • Sensory and consumer methodology development, implementation and education within organization. • Led transformation of Shelf-Life program to increase product development engagement and understanding of the food changes over time. • Conducted numerous training sessions with cross-functional teams to increase knowledge and understanding of sensory approaches and increase familiarity with product categories. • Nine direct reports and two indirect reports (Leuven and Singapore). • Recruiting, coaching and development of sensory talent.

• Manager, Product and Consumer Science

  • Aug 2007 - Jun 2009

  • Managed, coached, and developed team of four PCS Scientists. • Responsible for KNA Snacks (Crackers, Cookies, Wholesome Snacks, Fruit Snacks) and International (LATAM, EU, ASPAC). • International responsibilities included research in local areas, partnering with developers in-country and developers based at Kellogg HQ/WKKI.

• Research and Technology Manager, Frozen Breakfast

  • May 2005 - Aug 2007

  • Product development management experience to gain cross-functional understanding of the relationship between marketing and new product development business teams. • Development and commercialization of Eggo new products and renovation of existing products. • Focused on strategy and future project direction with Frozen Foods Leadership Team. • Led culinary inspired front end exploratory innovation for expansion into Frozen Snacks. Partnered with The Center for Culinary Development to… Show more • Product development management experience to gain cross-functional understanding of the relationship between marketing and new product development business teams. • Development and commercialization of Eggo new products and renovation of existing products. • Focused on strategy and future project direction with Frozen Foods Leadership Team. • Led culinary inspired front end exploratory innovation for expansion into Frozen Snacks. Partnered with The Center for Culinary Development to complete two projects. • Created and led 30-Day Syrup Carrier Challenge to innovate across syrup carriers on a fast timeline. • Coordinated resource needs and prioritization for product development time. • Coached and managed Frozen Breakfast and Snacks technical team with five direct reports.



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Manager, Product & Consumer Science

  • Apr 2003 - May 2005

  • Developed consumer research testing approach for the United Kingdom through which developers gain consumer insights early in the development cycle. This testing approach expanded to Mexico/Latin America subsequently. • Responsible for on-going development of domestic consumer research program and implementation of new testing approaches, including small scale in-home testing and multiple station JumpRope testing. • Lead researcher on all international sensory testing requests from… Show more • Developed consumer research testing approach for the United Kingdom through which developers gain consumer insights early in the development cycle. This testing approach expanded to Mexico/Latin America subsequently. • Responsible for on-going development of domestic consumer research program and implementation of new testing approaches, including small scale in-home testing and multiple station JumpRope testing. • Lead researcher on all international sensory testing requests from three international research facilities while partnering with Michigan-based developers. • Managed Stability Program re-design with outside consultant and managed four contracted employees. • Consultant to the Keebler Cracker Innovation teams for all sensory research testing. Show less



Sensory Spectrum

• United States
• Consumer Goods
• 1 - 100 Employee

• Manager, Consumer Research

  • Sep 2002 - Mar 2003

  • Consulted with clients to understand research needs and designed custom research as needed. • Coordinated all aspects of consumer research, from proposal to questionnaire design, test execution, and data interpretation. • Participated in descriptive analysis panel evaluations for a wide variety of products.



General Mills/The PIllsbury Company

• Principal Scientist

  • Jun 1995 - Aug 2002

  Principal Scientist/Research Scientist, July 2001-August 2002 Senior Scientist, March 1999-June 2001 Scientist II, April 1997-February 1999 Scientist I, June 1995-March 1997 • Consultant to business teams for sensory evaluation, research plan development, long-term planning with increasing levels of responsibility over career at GMI. • Conducted consumer guidance testing, both home-use and central location, on a variety of products. Involved and/or led the design, planning… Show more Principal Scientist/Research Scientist, July 2001-August 2002 Senior Scientist, March 1999-June 2001 Scientist II, April 1997-February 1999 Scientist I, June 1995-March 1997 • Consultant to business teams for sensory evaluation, research plan development, long-term planning with increasing levels of responsibility over career at GMI. • Conducted consumer guidance testing, both home-use and central location, on a variety of products. Involved and/or led the design, planning, analysis, and presentation of results. • Worked extensively with cross-functional business teams, including Research and Development, Marketing, Marketing Research, Sales, Operations, and Package Design. • Responsible for all aspects of a trained descriptive panel. Integrated the Spectrum™ Method and introduced the panel to several new product categories. • Coordinated consumer guidance testing for cross-functional business teams. Responsible for design, planning, data interpretation and communication of results. • Product category experience include Haagen-Dazs Ice Cream, Refrigerated Baked Goods, Frozen Pizza, Frozen Breakfast, Green Giant, Progresso Soups, Old El Paso Mexican. Show less