Experience

Warna Agung. PT
• India
• 1 - 100 Employee
• Marketing Manager

  • Oct 2022 - Present


Pegipegi

• Indonesia
• Software Development
• 100 - 200 Employee

• Senior Design Manager

  • Jul 2021 - Sep 2022

  • Conceptualize and launch a design team that combines the Creative and Product Design team with the objective of streamlining process and collaboration between both teams. • Develop a user-centric design process. By working closely with Product Management and Engineering team, we aim to eliminate our user's traveling pain points.• Establishing an open and safe culture for each team member to explore their own design style, by supporting and giving critical feedbacks to their ideas and initiatives.• Assessing the strengths and room for improvements of each team member.• Providing the platform and procedure if a team member wants to explore other disciplines within the Design Team.• Develop growth mindset within the team, through empathy and embracing change.• Establishing a career path within the team.• Assembling the right people to help the team grow in terms of culture and also output.• Maintaining cohesiveness and standardization across all creative materials and product. • Assess and adapt to emerging technologies & tools that will create a more effective design process and upgrade our output. • Maintain the company's tone & voice by implementing strict brand guidelines across all products and creative materials. Show less

• Creative Manager

  • Jan 2020 - Jul 2021

  • Establish a culture within the team by giving independence to each designer to make a design judgment, as long as it is inline with the brand guideline and the overall company tone & voice.• Making sure that each team member feels safe in speaking up and giving out ideas. • Maintain a high level creative output by implementing the correct basic design knowledge and also out of the box ideas. • Empower team member to go above their job description, especially during pandemic times.• Stabilize the team member during the COVID-19 pandemic.• Regain stakeholder's trust in the team, by providing clear direction and standardized creative outputs throughout different briefs from different stakeholders.• Ensuring that each team member understand their users, through empathy and absorbing different types of information.• Initiate AB testing for different hypothesis, to help sharpen our creative output and also upgrade our existing templates. Show less



WARNA AGUNG PAINTS

• Indonesia
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Manager

  • Jan 2019 - Dec 2019

  Responsible in meeting with customers and vendors, gathering insights, and developing a marketing strategy to raise brand awareness and increase product demand. All the while, introducing the company to the digital era, through ads and online marketing, while also creating a more cohesive branding throughout all platform and products. Responsible in meeting with customers and vendors, gathering insights, and developing a marketing strategy to raise brand awareness and increase product demand. All the while, introducing the company to the digital era, through ads and online marketing, while also creating a more cohesive branding throughout all platform and products.



Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• Creative Group Head – Campaign Wing

  • Sep 2018 - Jan 2019

  Not only creating copy for all campaigns, but also developing my members, safe-guarding all creative outputs, initiating and facilitating brainstorm sessions while still maintaining a great relationship with stakeholders and peers.Was the interim Creative Lead for the Thailand office for 4 months. Developing young talents, conducting brainstorms, lifting the mood, instilling the correct mindset, and also building bridges with different stakeholders in Traveloka's Bangkok office.

• Story Copywriter

  • May 2017 - Sep 2018

  Building the Local & Destination brand through engaging stories. Creating a bridge between the needs of marketing, and the ideas from product to manifest those into campaigns, videos, prints, activations that help solve our customer’s desires. Bringing strategic expertise, and a problem solving attitude to the table.



W3P Digital

• United States

• Creative Group Head

  • Mar 2017 - Apr 2017

• Senior Copywriter

  • Oct 2016 - Mar 2017


Lowe and Partners Worldwide
• Copywriter

  • May 2013 - Sep 2016


Y&R Indonesia

• jr. Copywriter

  • Feb 2012 - May 2013

  I bend people's perspective. I bend people's perspective.


JWT
• United Kingdom
• Copywriter intern

  • Jan 2011 - Feb 2011
• Copywriter intern

  • Sep 2010 - Dec 2010


Red Mantra

• Restaurants
• 1 - 100 Employee

• Jr. Copywriter

  • Feb 2010 - Aug 2010

• Copywriting Internship

  • Aug 2009 - Feb 2010