Experience

Breville | Sage

• Australia
• Manufacturing
• 500 - 600 Employee

• Global Brand Manager

  • Aug 2022 - Present

  Breville is an iconic global brand that enhances people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to more than +70 countries around the globe. Breville is an iconic global brand that enhances people’s lives through thoughtful design and brilliant innovation, delivering kitchen products to more than +70 countries around the globe.



SouthTrade International

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager - New World Spirits

  • Nov 2021 - Aug 2022

  SouthTrade International is part of the Sazerac Family, with global leading liquor brands such as Buffalo Trace, Southern Comfort and Fireball. A commercial marketing role, managing all agency brands within the New World Spirits portfolio;- Starward Australian Whisky- Liberties Irish Whisky (Dubliner, Dead Rabbit & The Dublin Liberties)- Matsui (Kurayoshi, The Tottori, San-in, Hakuto Gin & Hoshitori Sake)- Kyoto Whisky• Led Starward Australian Whisky from a distributor perspective, the #1 Australian Whisky and recently recognised as the Most Awarded Distillery of the year at the 2022 San Francisco World Spirits Competition.• Managed all commercial reporting to brand owners including monthly depletions reports and QBRs.• Collaborated with the sales team to deliver best-in-class range review submissions and successfully secured ranging of several NPDs and expanded distribution footprint of existing SKUs. • Drove NPD gate papers, including P&L management and facilitated forecasting. Worked closely with the exec leadership team to discuss recommendations and priorities.



Brown-Forman

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Channel Activation Executive

  • Aug 2019 - Oct 2021

  Responsible for delivering the retail shopper marketing plan in collaboration with Sales, Brand and Insights. Remit has included; the field team and 13 customers across the state and national independent groups. • Voted as most collaborative employee by peers in FY21.• Managed the BTL A&P budget and optimised investment for each BTL program. Managed a BTL partnership promotion between Jack Daniel's and Fender, including a geotargeted social campaign to drive pre-store comms and recruit shoppers resulting in +61% ROI and +30% volume growth within ILG.• Drove the NPD pipeline including the launch of Jack Daniel's Tennessee Apple, Jack Daniel's Ginger Beer and Jack Daniel's Seltzers. Also managed the launch of a newly acquired brand, Part Time Rangers, into the Australia Market and managed the go-to-market strategy from a retail BTL perspective. • Developed the Channel Playbook and Toolkit to highlight key brand plays for the year to allow for forward planning. Initiatives included; Occasion led campaigns, in-store activations and portfolio trade incentives.• Managed the Engraving Program for Super-Premium brands. Costco Father’s Day 2021 activation exceeded volume sales by +82% vs LY.

• Assistant Brand Manager - Jack Daniel’s RTD (MAT Cover)

  • Nov 2018 - Jul 2019

  Responsible for the RTD portfolio within the most valuable spirit trademark in Australia, managing all aspects with the SBM. Contributed to the portfolio's +7.4% GP growth for FY19. • Managed the briefing process for the Jack Daniel’s Trademark ATL media plan for FY20 ($4M budget); drove the briefing process, managed the media agency and liaised with global and local stakeholders. The campaign resulted in 52% indicating they had purchased a Jack Daniel's product post seeing the campaign. Creative recognition was also high vs industry benchmarks with 38% of young drinkers recognising The Whiskiest Whiskey campaign. This was also a contribution of increasing Jack’s SOV by 7% vs. LY. • Reinvigorated the Jack Daniel's & No Sugar Cola brand through relaunch plan including packaging refresh and provided the sales team with tools required for sell-in.• Drove national sampling campaign to drive trial and support the launch of Jack Daniel’s & Ginger Beer, liaising with the sales team and managing external agencies.• Responsible for the Jack Daniel’s Australia Facebook page and rollout of organic content.

• Marketing and Sales Graduate Trainee

  • Oct 2016 - Oct 2018

  Brown-Forman is the 5th largest spirits company globally, with leading brands sold in +170 countries worldwide, including the world's best-selling individual whiskey brand - Jack Daniel's.2-year Marketing and Sales Graduate SchemeOct - Feb 17: Assistant Brand Manager for Jack Daniel's Tennessee Honey and FireFeb - May 17: Assistant Innovation Manager - EuropeJun - Sept 17: Field Sales On-PremiseAug - Jan 18: Customer Planning & Activation ExecutiveFeb - May 18: Brand and Business Insights Executive - EuropeJun - Sept 18: Assistant Brand Manager for Jack Daniel’s Tennessee Cider and PremixHighlights include:• Worked in the regional Europe Brand and Business Insights team across projects in multiple markets including Jack Daniel's Fire research and the Spain RTD strategy. • Launched new-to-world brand Slane Irish Whiskey in the UK. Managed the PR agency and contributed to the brand plan. • Supported the launch of Jack Daniel's Tennessee Rye from a BTL perspective. • Responsible for Jack Cider in the UK, the only market to launch the cider NPD. The brand contributed +33% value growth to the apple cider category.• Led the development of a Premix NPD; following the liquid development process, managing the design agency, developing the design and PCT briefs for the agencies and updating the phase-gate process.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Category Summer Intern

  • Jun 2015 - Aug 2015

  PepsiCo UK is home to Quaker, Walkers, Pepsi and Tropicana – market-leading brands and household favourites. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.Supported the grocery and impulse category teams over a 10-week period. Cross-functionally worked alongside the Tesco, Ocado and The Co-operative teams to deliver trading insight reports for joint business planning across Walkers Snacks, Tropicana and Quaker Oats. Demonstrated extensive use of Nielsen, Kantar and Dunnhumby.