Associate Director, Paid Social

• Aug 2023 - Present

Senior Manager, Paid Social

• Jun 2021 - Present

ROI·DNA is a full-service digital marketing agency focused on B2B and crafting unique ABM experiences for some of the world's largest companies. Founded in San Francisco, ROI·DNA delivers deep, functional solutions built on incisive expertise across the digital space.Job Responsibilities:- Speak directly with clients, developing paid social media strategies, and earning client trust- Lead account strategy and partner with clients as an influential reliable consultant- Manage a significant monthly investment in Paid Social while monitoring pacing and performance- Set up, deploy, optimize, report on, and conduct a post-launch analysis of social media marketing campaigns across a variety of paid social platforms- Determine, forecast, and measure social media KPIs- Mentor others on the team on strategy and execution Show less

Senior Paid Social Manager

• Nov 2016 - Jun 2021

The Tombras philosophy: connecting data and creativity for business results®. Vertical experience: Ecommerce, Banking, B2B, Childcare Services/Franchise Opportunities, Healthcare, QSR, Grocery, Premium Alcohol, Truck/Gasoline Centers, Automotive Retail Account experience: Lodge Cast Iron, Kamado Joe, Masterbuilt, BB&T, Ent Credit Union, Kiddie Academy, Atrium Health, Krystal Burgers, Food City, Weis, Freightliner, Demand Detroit, Pilot Flying J, Van Gogh Vodka, Sonic Automotive Job Responsibilities: - Managed advanced planning and execution of full-funnel paid social strategies - Led team-members and direct reports to their ultimate growth potential, while working with cross-department teams to facilitate integrated campaign success - Coordinated with strategists, designers, copywriters, community managers and other internal staff to develop cutting edge social media campaigns - Analyzed performance data to optimize campaigns, exceed client goals, and drive sales revenue - Worked closely with clients to communicate campaign plans, performance, and cutting-edge strategies - Monitored campaign budgets for many different high-value accounts to ensure that spend levels pace efficiently and effectively - Conducted A/B testing to identify high performing ad strategies and incorporate learnings into future campaigns - Gathered weekly, monthly, quarterly, and annual paid metrics across social media campaigns through analytics dashboards and work with analytics specialist to recommend and implement optimizations Show less

Marketing Coordinator

• Oct 2015 - Nov 2016

- Generated email marketing campaigns through Constant Contact - Designed new marketing material and keep existing marketing material updated - Produced and manage a quarterly newsletter distributed to all clientele - Created advertisements for Nuclear News publication - Updated and maintained sales data through SalesForce - Planned and organized nuclear conferences and events - Managed/ordered promotional item inventory - Generated email marketing campaigns through Constant Contact - Designed new marketing material and keep existing marketing material updated - Produced and manage a quarterly newsletter distributed to all clientele - Created advertisements for Nuclear News publication - Updated and maintained sales data through SalesForce - Planned and organized nuclear conferences and events - Managed/ordered promotional item inventory

Promotions Assistant

• Aug 2014 - Oct 2015

- Managed social media presence through event photography and on-site social media posts - Represented radio station brand with integrity and professionalism at promotional events - Engaged audiences through prize-drawings and live game management - Operated station vehicles and assembled/dismantled event supplies and gear - Executed front desk duties and provided customer service assistance - Managed social media presence through event photography and on-site social media posts - Represented radio station brand with integrity and professionalism at promotional events - Engaged audiences through prize-drawings and live game management - Operated station vehicles and assembled/dismantled event supplies and gear - Executed front desk duties and provided customer service assistance

Marketing Coordinator

• Sep 2012 - Mar 2014

-Formatted, proofed, and revitalized existing marketing material -Coordinated events, including meetings, speaking engagements, seminars, etc. -Managed social media presence -Represented company at trade shows and educated doctors on products -Prepared marketing reports by collecting, analyzing, and summarizing sales data -Worked with vendors to generate new marketing material -Performed Notary Public duties for the company -Formatted, proofed, and revitalized existing marketing material -Coordinated events, including meetings, speaking engagements, seminars, etc. -Managed social media presence -Represented company at trade shows and educated doctors on products -Prepared marketing reports by collecting, analyzing, and summarizing sales data -Worked with vendors to generate new marketing material -Performed Notary Public duties for the company

Marketing Analyst

• May 2012 - Aug 2012

Convert is a technology company focused on turning more browsers into paying customers. Specifically, we develop marketing apps that empower online retailers to boost conversions, average order values and lifetime customer values without spending another penny on advertising or IT involvement. Each app is built to operate seamlessly within our turnkey marketing management system. -Researched, analyzed, and prospected potential clients and industries where Convert could become a key stakeholder -Designed marketing materials for newest product launch, Rekko -Developed best practices for proving benefits of CRO marketing approach over solely using SEO, SEM, and PPC Show less

Team Member

• Mar 2008 - Jan 2012

-Handled cash and credit transactions -Provided “second-mile” customer service -Managed food and beverage orders -Performed food handling and preparation activities -Worked drive-thru window / Utilized two-way radio headset -Stocked inventory / Closed store -Handled cash and credit transactions -Provided “second-mile” customer service -Managed food and beverage orders -Performed food handling and preparation activities -Worked drive-thru window / Utilized two-way radio headset -Stocked inventory / Closed store