David Mahbub
Chief Strategy & Revenue Officer at MACH9 Digital- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Bio
Antonio Musa
I had the opportunity to work with David for the launch of Pokéworks in Mexico. He and his team boosted our brand with their broad experience and creative innovations.
Carlos Icaza
David is one of the most creative and focused professional I've work with. His expepertise and ideas helped us to get more than we expected from him and from his company.
Adriana Thomsen
David is a pioneer in driving results based on insights and data. He is a true marketer and great leader. His experience and passion for what he does is hard to find. Besides being a great person, you will definitely thrive in your business by working with his team.
Antonio Musa
I had the opportunity to work with David for the launch of Pokéworks in Mexico. He and his team boosted our brand with their broad experience and creative innovations.
Carlos Icaza
David is one of the most creative and focused professional I've work with. His expepertise and ideas helped us to get more than we expected from him and from his company.
Adriana Thomsen
David is a pioneer in driving results based on insights and data. He is a true marketer and great leader. His experience and passion for what he does is hard to find. Besides being a great person, you will definitely thrive in your business by working with his team.
Antonio Musa
I had the opportunity to work with David for the launch of Pokéworks in Mexico. He and his team boosted our brand with their broad experience and creative innovations.
Carlos Icaza
David is one of the most creative and focused professional I've work with. His expepertise and ideas helped us to get more than we expected from him and from his company.
Adriana Thomsen
David is a pioneer in driving results based on insights and data. He is a true marketer and great leader. His experience and passion for what he does is hard to find. Besides being a great person, you will definitely thrive in your business by working with his team.
Antonio Musa
I had the opportunity to work with David for the launch of Pokéworks in Mexico. He and his team boosted our brand with their broad experience and creative innovations.
Carlos Icaza
David is one of the most creative and focused professional I've work with. His expepertise and ideas helped us to get more than we expected from him and from his company.
Adriana Thomsen
David is a pioneer in driving results based on insights and data. He is a true marketer and great leader. His experience and passion for what he does is hard to find. Besides being a great person, you will definitely thrive in your business by working with his team.
Credentials
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Certified Speaking Professional (CSP)
EXMA Global A Marketing Education PlatformJul, 2020- Nov, 2024 -
Management Development Programme - Business Management
London School of Business and Finance LSBFNov, 2012- Nov, 2024
Experience
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MACH9 Digital
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United States
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Advertising Services
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1 - 100 Employee
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Chief Strategy & Revenue Officer
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Sep 2023 - Present
Driving 10x revenue growth through data-driven insights, digital-first strategies, and innovative brand development and strategy.Cracking market dynamics, optimizing revenue streams, and delivering measurable results.Collaborating with cross-functional teams to unlock business potential and ensure sustainable growth.Transforming brands into industry leaders through a relentless pursuit of excellence and innovation.
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CEO LATAM
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Jul 2022 - Present
Combining our own technologies and specialized digital marketing services with business experts and digital natives gives an unrivaled formula for success.
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Forbes Business Development Council
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Business Council Member
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Oct 2019 - Present
Forbes Business Development Council is an invitation-only organization for senior-level sales and business development executives. A community for successful, driven sales and biz dev executives. Members are industry leaders, empowered through community to connect, collaborate, and grow. Forbes Business Development Council is an invitation-only organization for senior-level sales and business development executives. A community for successful, driven sales and biz dev executives. Members are industry leaders, empowered through community to connect, collaborate, and grow.
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Field Agent
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United States
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Market Research
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100 - 200 Employee
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Partner | General Manager Mexico & LATAM
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Jan 2015 - Present
Field Agent® has changed the way the world collects business information. We leverage the power of crowdsourcing and mobile technology to provide real-time business information. We provide audits, in-store and at-home research, opinion surveys and on-shelf availability through photo verification. Our clients range from Fortune 100 companies to local businesses, all of who need fast, accurate, real-time information. See our capabilities at fieldagent.mx Field Agent® has changed the way the world collects business information. We leverage the power of crowdsourcing and mobile technology to provide real-time business information. We provide audits, in-store and at-home research, opinion surveys and on-shelf availability through photo verification. Our clients range from Fortune 100 companies to local businesses, all of who need fast, accurate, real-time information. See our capabilities at fieldagent.mx
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GLG
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United States
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Information Services
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700 & Above Employee
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Council Member - Business Strategy, Commercial Planning, Marketing Specialist. Strategic Planning
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Nov 2015 - Present
GLG is building the world’s largest membership for professional learning and expertise, so clients in every sector can interact with experts to gain insight. GLG (Gerson Lehrman Group, Inc.) is the world’s leading platform for professional learning. Business leaders, investors, consultants, social entrepreneurs, and other top professionals rely on GLG to learn in short- and long-term engagements from a membership. GLG is building the world’s largest membership for professional learning and expertise, so clients in every sector can interact with experts to gain insight. GLG (Gerson Lehrman Group, Inc.) is the world’s leading platform for professional learning. Business leaders, investors, consultants, social entrepreneurs, and other top professionals rely on GLG to learn in short- and long-term engagements from a membership.
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Wakkamole (acquired by MACH9)
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Mexico
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Marketing Services
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1 - 100 Employee
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Founder & CEO
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Jan 2013 - Jul 2022
Develop strategic business models for commercial management teams in order to activate brands, consumers and business partners in a targeted yet scalable and meaningful way using our Consumer Activation Model leveraging on understanding consumers with our proprietary technologies and driven BI solutions delivering taylor made B2C & B2B plans. Commercial and Brand strategic planning for several industries. Go to Market strategies, Brand plans, strategic marketing and business intelligence models for the development and growth of brands and KPIs. Launching every year more than 35 brands or products into the market and growing the Wakkamole team / group in double digit every year since launching (revenue, clients, team, products). Responsible of the Mexico and US offices and teams. Show less
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Global Strategy Director
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Jan 2012 - Dec 2012
- Responsable for the global commercial strategy.- Deployment of the new PMI Commercial Approach in key international markets (Mexico, Turkey, Germany and Indonesia) as well as supporting the global deployment across PMI.- Business leader for the deployment of the new Trade engagement platform (B2B) integrating all the commercial drivers, market priorities, innovative tooling and CE activities in 36 international markets such as Russia, South Africa, Brazil, Mexico, Turkey, Indonesia, Switzerland, Ukraine, Romania, Poland, Bulgaria, Spain, France, Norway, Japan, Israel, Saudi Arabia and GCC, Lebanon among others, leading the extended central team (internal and external).- Creation and evolution of the Trade Intelligence tools and platform aligned to the new commercial approach of PMI integrating them for international markets to adapt them to their local needs reducing their adaptation and deployment cost in 400% and saving 50% of the time required.- Evolution and innovation on new strategies to achieve Territory Management across PMI leading the pilot in Poland and Mexico giving the guidelines for the international deployment in the next 3-5 years and re defining sales forces In-call mission.- Created the internal platform which enables across PMI markets the deployment of their commercial planes. Show less
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Global Sales Strategy Manager
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Jan 2011 - Dec 2011
- Development and test of the new PMI commercial approach specialized in the Trade and Consumer engagement pillars (B2B and B2C) and piloting it in Yekaterinburg, Russia.With this new model key indicators improved: a) 18-24 Marlboro Adult Smoker Share of Market increased 3.7 timesb) Marlboro Sales grew +6% while in Russia´s central region decreased -12% c) Overall SOM (Nielsen) moved from 1.9 to 2.4%d) Other Consumer engagement key indicators moved positively leveraging in different models and channels explored (awareness, occasional usage, promotions, WOM) improving the conversion rates of the brand adoption model- Development of new commercial models and initiatives for Business to Business solutions and their integration into the full Commercial Approach.- The new PMI Global Commercial Approach is based on our initiatives, models and results. Show less
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Marlboro Brand Building
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Jun 2010 - Jan 2011
- Development of Consumer and Trade Engagement international toolboxes leveraging on the Marlboro & Ferrari partnership adapting them to different markets (Saudi Arabia, Rumania, Bulgaria, Switzerland, Czech, Indonesia, Canary Islands, Serbia among others) supporting them in gaining sales volume, SOM and improving Marlboro´s image and perception among the target audience.- Creation of an On-line in house system in order to book, administrate and analyze the atendance of international guests and VIP business partners to our F1 and Moto GP events reducing the administration cost in 50%.- Event management for F1 Grand Prix and Moto GP series (Ferrari and Ducati)- Participant of the IV Marlboro International Expo exposaing to International marketing Heads of Function. Show less
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Retail Distribution Coordinator
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Jan 2009 - Jun 2010
From a business and trademarketing strategy, professionalize Mexico's third party forces upgrading their structure, business model and engagement through trade programs and force integration.
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Trade Marketing Coordinator
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2004 - Jan 2009
- Diverse Trade Marketing positions from channel strategies to new iniciatives (product launches, trade and consumer promotions)- Field experience in different positions- Sales Org. Development programs
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Geo Consult de Mexico
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Mexico City Area, Mexico
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Intern
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2005 - 2006
- Intern for Engineering and project consultancy - Intern for Engineering and project consultancy
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Education
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2012 - 2012
London School of Business and Finance LSBF
International Business Management, Business, Management -
2001 - 2007
Universidad Iberoamericana, Ciudad de México
Industrial Engineer, Industrial Engineering
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