Head of Marketing

• Feb 2022 - Present

- Oversee Eaze and Green Dragon marketing strategy and creative direction for delivery, e-commerce, and 47+ retail stores across California, Michigan, Colorado, and Florida.- Lead a marketing team of 10 and manage agency partners while overseeing advertising (digital, audio, OOH, print, direct mail), affiliate, paid search, CRM & lifecycle, branding, content, retail promotions, social media, SEO, strategic partnerships, and consumer PR.- Manage an $8M annual budget to drive customer acquisition, retention, and sales while building the Eaze and Green Dragon brands.- Work cross-functionally to deliver on marketing and company KPIs while driving efficiencies, such as reducing CACs by 60% and increasing average ROAS by 135%.- Lead branding, package design, positioning, and go-to-market strategy for 5 new private label brands and 30+ new products.- Support the new market launch of 28 Green Dragon stores in FL and lead customer acquisition efforts via advertising, paid search, promotions, and strategic partnerships, resulting in a 13x increase in annual sales.- Led the rebranding of Green Dragon digital assets, private label packaging, promotional materials, and in-store merchandising. Show less

Senior Director Of Marketing

• Dec 2021 - Feb 2022

- Led integrated marketing efforts for Eaze's subsidiary, Green Dragon, which included 17 retail locations and e-commerce platforms to drive customer acquisition and retention, increasing overall sales by 8%.- Managed a marketing team of 7 and oversaw advertising (print, digital, OOH, direct mail), CRM, creative/brand, content, retail promotions, merchandising, product development, social media, SEO, event marketing, partnerships, and PR. - Collaborated with cross-functional teams and vendors to create and execute all in-store and e-commerce retail promotions, including planning, vendor negotiations, creating promotional materials, advertising, and reporting with recommended actions. - Tracked and analyzed data insights, including funnel, segmentation, and campaign measurement (ROAS, CAC, LTV), and created reports with recommended actions. - Led product development, sourcing, branding, packaging, positioning, merchandising, and go-to-market strategy for new products, including Tropix Carts and Battery, Volt Battery, Le Remedie Extra Strength Lotion, Ellipse Cannabis, three new Sugarhigh flavors, Green Dragon Gear Apparel, and all promotional merchandise. - Led brand/creative and managed in-house graphic designer. - Managed agency partners for Web Design, Paid Media, SEO, and PR.- Oversaw Marijuana Mansion marketing, social media/influencer, PR, and curated events to promote Green Dragon by driving strategic partnerships and media coverage. Show less

Director Of Marketing

• Apr 2021 - Dec 2021

Social Media Consultant and Content Creator

• Mar 2015 - Present

- Created, managed, and monetized @HotDudesWithDogs (440,000+ followers), @KenzieTheCavapoo (65,000+ followers), and other Instagram accounts. - Created original, engaging digital content for brands including MGM Studios, Target, Sony, Walmart, Audi, SiriusXM, Milk-Bone, and others. - Featured on Good Morning America, Fox Business News, TODAY Show, Rolling Stone’s “100 Best Instagram Accounts,” and other publications including TIME, Huffington Post, Buzzfeed, Cosmopolitan, Daily Mail, and more. - Industry expert speaker for social media panels including PetCon NYC, PetCon LA, and Branch.io. - Consulted for Marijuana Mansion and oversaw social media marketing, influencer, PR, curated marketing events, and strategic partnerships. Show less

Senior Marketing Manager

• Aug 2020 - Apr 2021

- Developed CRM and Lifecycle strategies and executed outbound email and SMS communications to increase customer acquisition, engagement, and conversions. - Implemented new marketing automation campaigns, built customer segments, and monitored performance. - Created, implemented, and monitored digital marketing campaigns, including display ads, social, and paid search to increase customer acquisition. - Managed web development vendors and led the build-out of a complete funnel acquisition and retention marketing platform. - Assisted with building and launching a marketing/sales company specializing in B2B financial products and oversaw brand/creative, website development, CRM, Email/SMS, partnerships, and advertising. Show less

Senior Manager, Digital Marketing & Social Media

• Apr 2019 - Jul 2020

- Developed brand voice and managed brand storytelling across website, social media channels, email campaigns, digital ads, and printed materials for two experiential exhibits.- Created and managed digital advertising campaigns (display, re-targeting, native, social media) with a $1M yearly budget to increase brand awareness and drive direct sales.- Leveraged data to develop innovative digital content strategies, produced and managed content, and optimized social media content calendars.- Led social media strategy, executed social campaigns, and managed communities on multiple platforms, growing Instagram audience by 60,000+ organic followers in 1 year.- Developed and executed successful affiliate and influencer programs with 100+ partners to increase brand awareness and drive ticket sales.- Oversaw PR initiatives and developed relationships with key media partners, increasing placements across channels. - Led digital partnerships and created curated live and virtual events with co-branded content to increase brand awareness, boost engagement, and drive conversions. Show less

Digital Content Manager

• Apr 2019 - Nov 2019

Freelance Copywriter

• Mar 2017 - May 2019

- Wrote branded content including SEO-optimized articles, blogs, emails, newsletters, and social media posts for various Spoiled Media clients, including Parachute, Heineken, Overstock, Cleanly, Languedoc Wines, Czech Republic Tourism Board, G Adventures, Winc, and Zola. - Created travel and lifestyle-related editorial articles, visual content, and social media posts for Elite Daily and Travel & Leisure on a freelance basis. - Performed keyword and content topic research to create SEO-optimized blog articles for Fi Dog Collars and increased organic search traffic by 10%. - Featured as a contributing author in the book “Read This If You Want To Be Instagram Famous.” Show less

Senior Staff Writer

• Nov 2014 - Mar 2017

- Maintained timely content coverage on Elite Daily’s Lifestyle, News, and Entertainment sections. - Tracked Internet trends and daily news to create compelling story pitches with original angles. Wrote multiple articles per day that received a combined total of 65 million+ page views. - Worked with PR agencies to create engaging branded content for companies such as JetBlue, Starbucks, Hyatt, and Heineken. - Established, implemented, and maintained syndicated content partnerships with several affiliate partners. Show less

Copywriter and Content Strategist

• May 2014 - Nov 2014

- Researched local news and entertainment to develop unique story ideas that appealed to targeted audience. - Established content strategies, managed a shared editorial calendar and analyzed key content metrics. - Approved pitches, oversaw assignments and edited copy submitted by five contributing writers. - Wrote lifestyle and news articles that received over 1 million page views. - Researched local news and entertainment to develop unique story ideas that appealed to targeted audience. - Established content strategies, managed a shared editorial calendar and analyzed key content metrics. - Approved pitches, oversaw assignments and edited copy submitted by five contributing writers. - Wrote lifestyle and news articles that received over 1 million page views.

Division II Cross Country Athlete

• 2011 - 2013

Long Distance Runner

Track and Field Athlete

• 2011 - 2012

Long Distance Runner