Experience

US Plastics Pact

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications, Marketing & Brand Director

  • Jun 2023 - Present



Two Acre Books

• United States
• Education Management

• Co-Founder

  • May 2019 - Present

  A private lending library for discerning families A private lending library for discerning families



Eric Downing Designs

• Washington, United States

• Full-Service Brand Strategist and Consultant

  • Jan 1999 - Jun 2023

  Brand strategy consultation and development, graphic design and copywriting for clients including Microsoft, Costco Wholesale, ARAMARK, and Weyerhaeuser. Brand strategy consultation and development, graphic design and copywriting for clients including Microsoft, Costco Wholesale, ARAMARK, and Weyerhaeuser.



EXPED USA

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director of Marketing and IT

  • Jul 2016 - Jun 2022

  Led the US marketing and IT departments for global outdoor-recreation product brand • Developed and executed the marketing strategies for the EXPED brand in the United States • Built and implemented marketing plans for key products and educated national sales teams on plans • Provided leadership and mentorship for the EXPED USA marketing/PR team • Strategized and directed the creation of all marketing content, messaging and collateral • Collaborated with company leadership and departments to achieve sales and brand goals • Analyzed and assessed results of marketing strategies and tactics • Established and maintained annual marketing budget • Developed and provided direction and management for the company's information technology strategies and goals Show less



Archbishop Murphy High School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Advancement and Technology

  • Aug 2013 - Jul 2016

  Led the offices of development, admissions, communications/marketing, and technology for one of the highest academic-achieving high schools in western Washington • Planned and led the school’s admissions and development revenue strategies, securing $7M in annual fundraising and new enrollment • Led the execution of comprehensive, data-driven marketing strategies to grow brand awareness and maximize enrollment – including website, social media, video and other content, direct mail, and public/media relations • Oversaw design, production and final approval of all publications, communications and collateral, including view book, annual report, videos, and website; ensured graphic and editorial standards for brand identity were maintained • Directed the school's annual giving campaigns, alumni and donor relations, events, business partnership program, and grant-writing efforts • Developed and implemented short- and long-term strategies to optimize student learning through technology • Hired, managed and mentored directors and staff within advancement division Show less



Fulcrum Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Associate Director for Marketing and Technology

  • Jun 2009 - Sep 2013

  Developed and implemented marketing and communication strategies for the largest supporter of Catholic education in Puget Sound. • Developed and executed immediate and long-range marketing strategies for the largest supporter of Catholic education in Puget Sound and to promote the 74 Catholic schools in western Washington • Served as a consultant to the 74 Catholic schools in western Washington; set best practices in school marketing and enrollment, and developed templates and other resources to be used at individual schools for their marketing purposes • Developed and maintained marketing budgets and ensured all projects stayed within scope; provided detailed budget recommendations to executive director, Fulcrum board and superintendent of schools • Directed the design and layout of all Fulcrum Foundation and Office for Catholic Schools marketing materials, including annual reports, newsletters, brochures, websites, and event collateral • Developed and implemented media strategies, including social media, websites and online campaigns • Directed all photography and video shoots, including hiring photographers and videographers • Communicated with local and national media; drafted and distributed press releases • Supervised graphic designer and provided creative direction; conducted annual performance reviews • Presented to school leadership and staff on topics such as brand development, marketing strategy, social media, website development, and admissions strategy • Developed and directed Fulcrum's IT strategy and managed service providers • Evaluated all hardware and software needs and executed long-term, scalable technology solutions Show less



Outdoor Research

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Art Director/Marketing Supervisor

  • Oct 2000 - Jun 2009

  • Led the creation of the company’s new visual brand strategy, including redesigning the brand identity • Provided creative direction and leadership in the design and production of all marketing collateral, advertising, packaging, point-of-purchase, and websites • Built and implemented marketing plans for key products and educated national sales teams on plans • Supervised a team of graphic designers, copywriter, and marketing coordinator/editor; communicated marketing goals and expectations to marketing team; conducted annual performance and salary reviews • Analyzed and assessed results of marketing strategies and tactics • Maintained department timelines, scheduling many time-sensitive projects with concurrent deadlines; communicated timelines and assigned projects to marketing team; communicated with other departments to set production goals and expectations • Directed on-location and studio photo shoots, hiring photographers, models and product stylist; created photo briefs and communicated with appropriate departments to ensure accurate presentation of products and activities • Oversaw the accurate and consistent promotion of the brand internally and externally Show less



University of Alaska Anchorage

• United States
• Higher Education
• 700 & Above Employee

• Marketing and Technology Coordinator

  • 1996 - 1999

  • Developed and executed targeted marketing initiatives to attract students and maximize capacity at residence halls • Created marketing strategies to promote and support summer conference programs • Partnered with Anchorage Visitors Bureau and other stakeholders to attract individuals and organizations from across the country • Developed the visual design and assisted in the creation of five food venues across campus. • Designed marketing and informational collateral • Built and managed four computer labs in the residence halls and supervised a team of student lab technicians Show less