Allen Blaz

Co-Owner at Bricks & Minifigs
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Greater Phoenix Area

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Jordan Meyerowitz

Allen is extremely hard working and always goes above and beyond to get the job done right and on time. Allen stays on top of current market trends and has a keen sense on what works. From managing projects and budgets to coming up with the next marketing strategy, Allen has demonstrated the ability to deliver. Highly recommended.

Mike Crane

Choosing Allen over all other candidates when hiring for the position of Assistant Construction Manager for Toll Brothers’ first multi-family project in Arizona was one of the most rewarding decisions I have ever made. Allen instantly absorbed any and all information he could glean from fellow co-workers, supervisors and subcontractors. His extraordinary ability to quickly learn and comprehend technical information and skills was surpassed only by his exceptional talent in immediately putting such knowledge to use. When not tackling the rigors of managing subcontractors and verifying the work of various trades, Allen distinguished himself to homeowners by effectively and efficiently managed their expectations. As a result, I received several customer surveys that specifically commend Allen for his excellent communication skills and professionalism. Allen Blaz continually exceeded all expectations and demonstrated unlimited potential in any pursuit he undertakes. He is a self-starter whose motivation and constant desire to excel is contagious in a professional environment. Much of the success I achieved with Toll Brothers was a direct result of Allen’s efforts, and I am confident this perennial all-star will perform with distinction in any organization lucky to have him.

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Inbound Certification
    HubSpot
    Dec, 2013
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Mar, 2013
    - Oct, 2024

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Co-Owner
      • May 2021 - Present
    • United States
    • Financial Services
    • 700 & Above Employee
    • Sr. Director, Business Intelligence - Analytics & Reporting
      • Jan 2019 - Feb 2023

      As the Senior Director, I grew and lead a team of analysts, developers and operations in supporting marketing technology and performance analysis functions. Our ultimate goal was to deliver near real-time, actionable insights and reports to C-Level and leadership.I worked closely with the Chief Data and Chief Marketing Officers to map diverse marketing performance data and customer insights. We translated this information from business to technical requirements for a cutting-edge data warehouse. My team and I owned and managed all CRM and Marketing databases enabling multi-channel attribution, customer lifecycle tracking and measurement for comprehensive reporting and analysis.We also supported front and back office Business Intelligence functions by using various data sources to drive business decisions. We lead KPI development and recommendations, provide performance and ad hoc reporting, develop dashboards, support Sales and Marketing through data driven insights, and proactive performance alerts. Our primary focus is to continuously monitor and report on the health of the Zelle Network. This includes aggregate and bank level transaction volume and trending, sender/receiver growth, and Small Business performance. We are accountable for providing updates to our internal stakeholders including C-Suite by way of Monthly and Quarterly Business Reviews. We also develop the materials required to present to Early Warning's Management Committee, a group of Owner Bank delegates that shape the direction of the company. Show less

    • Director, Marketing Applications & Measurement
      • Jan 2018 - Jan 2019

      After just over a year leading the digital infrastructure work, I was tasked with filling a significant gap in our performance measurement capabilities. As the Director of Marketing Applications, I became the technical and business owner of Early Warning's marketing applications and was accountable for architecting Zelle and Early Warning's MarTech stack. The objective was to integrate and optimization the various marketing and analytics platforms in order to systematically extract relevant data and provide actionable insights.Part of the role consisted of reengineering CRM data and marketing automation systems to streamline the lead management process. We facilitated the development of a scoring and attribution model, enabling precise measurement of marketing strategy efficiency and implemented tagging and tracking solutions across all touch points for 360 degree view of the customer. Show less

    • Director, Digital & Growth - Marketing
      • Jan 2017 - Jan 2018

      As the Director of Digital and Growth, I played a dual role in continuing to drive the marketing strategy of mobile authentication as well as architecting Early Warning's and Zelle's digital marketing infrastructure. This included leading the development of V1 ZellePay.com, integrating marketing automation (Pardot), paid search platforms (Google/Bing) and analytics tools (Google Analytics). I also supported Early Warning's Risk Insights business by driving the rebuild of earlywarning.com (B2B target audience) and owning all digital marketing platforms and automation solutions. Show less

    • Product Marketing Manager - Authentication Solutions
      • Nov 2013 - Jan 2017

      In my previous role as the Product Marketing Manager, I was accountable for creating the strategic marketing plan for Early Warning's mobile authentication solutions. Solutions included Payfone (now Prove) for mobile authentication, BioCatch for biometrics and Authentify for OOBA. The marketing strategy included a heavy focus on content targeting whitespace opportunities among partners and resellers.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director / Sr. Project Manager
      • Jan 2012 - Nov 2013

      Initiated marketing programs and oversaw key account projects, providing strategic marketing guidance to clients. Projects included web and landing page design and development, email campaigns, social media and online content development. Initiated marketing programs and oversaw key account projects, providing strategic marketing guidance to clients. Projects included web and landing page design and development, email campaigns, social media and online content development.

    • United States
    • Book and Periodical Publishing
    • Project Manager
      • Mar 2011 - Dec 2011

      Developed marketing programs and maintained relationships between clients and creative/development team. Consulted on digital marketing activities including SEO, paid search advertising and CRM using automated marketing tools. Integrated social media efforts including Facebook, Twitter and Blogging to facilitate digital marketing goals. Developed marketing programs and maintained relationships between clients and creative/development team. Consulted on digital marketing activities including SEO, paid search advertising and CRM using automated marketing tools. Integrated social media efforts including Facebook, Twitter and Blogging to facilitate digital marketing goals.

    • Product Marketing Manager
      • Aug 2008 - Mar 2011

      Responsible for the execution of product marketing programs for CarePass. Worked closely with Product Management and software developers to test new releases of product functionality and validate user experience.

    • Marketing Manager
      • 2008 - 2011

    • United States
    • Real Estate
    • 700 & Above Employee
    • Project Manager/Superintendent
      • Sep 2005 - Oct 2007

Education

  • W. P. Carey School of Business – Arizona State University
    MBA, Marketing
    2006 - 2008
  • Western Illinois University
    Bachelor of Science (B.S.), Meteorology/Geography
    2000 - 2005

Community

You need to have a working account to view this content. Click here to join now