John McClellan
Senior Manager, Revenue Enablement at Showpad- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Carlos Navarro
From the first day that I hired John as an intern, he has demonstrated a very high level of professionalism, work ethic, competence, and versatility. Upon his graduation from Drake, he came on board as a full-time research analyst and blossomed into a young leader in our organization. His areas of responsibility included market research, customer behavior analysis, CRM optimization, marketing automation implementation, pay-per-click advertising campaigns, new market intelligence studies, and other various functions within our marketing department. He showed excellent cross-functional communication skills with different departments and an unflappable, positive attitude under pressure. His passion for understanding customer behavior is evident in all initiatives that John touches, and he always demonstrated a strong desire to be a team player and get involved when he feels that he can make a difference. All in all, John has demonstrated remarkable growth in this beginning chapter of his marketing career. He has really embraced the marketing profession, and it has been a pleasure to be a beneficiary of his enthusiasm and positive drive to make changes in the workplace. The sky is the limit for his marketing career, and he would be an asset to any company.
Carlos Navarro
From the first day that I hired John as an intern, he has demonstrated a very high level of professionalism, work ethic, competence, and versatility. Upon his graduation from Drake, he came on board as a full-time research analyst and blossomed into a young leader in our organization. His areas of responsibility included market research, customer behavior analysis, CRM optimization, marketing automation implementation, pay-per-click advertising campaigns, new market intelligence studies, and other various functions within our marketing department. He showed excellent cross-functional communication skills with different departments and an unflappable, positive attitude under pressure. His passion for understanding customer behavior is evident in all initiatives that John touches, and he always demonstrated a strong desire to be a team player and get involved when he feels that he can make a difference. All in all, John has demonstrated remarkable growth in this beginning chapter of his marketing career. He has really embraced the marketing profession, and it has been a pleasure to be a beneficiary of his enthusiasm and positive drive to make changes in the workplace. The sky is the limit for his marketing career, and he would be an asset to any company.
Carlos Navarro
From the first day that I hired John as an intern, he has demonstrated a very high level of professionalism, work ethic, competence, and versatility. Upon his graduation from Drake, he came on board as a full-time research analyst and blossomed into a young leader in our organization. His areas of responsibility included market research, customer behavior analysis, CRM optimization, marketing automation implementation, pay-per-click advertising campaigns, new market intelligence studies, and other various functions within our marketing department. He showed excellent cross-functional communication skills with different departments and an unflappable, positive attitude under pressure. His passion for understanding customer behavior is evident in all initiatives that John touches, and he always demonstrated a strong desire to be a team player and get involved when he feels that he can make a difference. All in all, John has demonstrated remarkable growth in this beginning chapter of his marketing career. He has really embraced the marketing profession, and it has been a pleasure to be a beneficiary of his enthusiasm and positive drive to make changes in the workplace. The sky is the limit for his marketing career, and he would be an asset to any company.
Carlos Navarro
From the first day that I hired John as an intern, he has demonstrated a very high level of professionalism, work ethic, competence, and versatility. Upon his graduation from Drake, he came on board as a full-time research analyst and blossomed into a young leader in our organization. His areas of responsibility included market research, customer behavior analysis, CRM optimization, marketing automation implementation, pay-per-click advertising campaigns, new market intelligence studies, and other various functions within our marketing department. He showed excellent cross-functional communication skills with different departments and an unflappable, positive attitude under pressure. His passion for understanding customer behavior is evident in all initiatives that John touches, and he always demonstrated a strong desire to be a team player and get involved when he feels that he can make a difference. All in all, John has demonstrated remarkable growth in this beginning chapter of his marketing career. He has really embraced the marketing profession, and it has been a pleasure to be a beneficiary of his enthusiasm and positive drive to make changes in the workplace. The sky is the limit for his marketing career, and he would be an asset to any company.
Credentials
-
Marketo Certified Expert
MarketoJul, 2015- Nov, 2024
Experience
-
Showpad
-
Belgium
-
Software Development
-
300 - 400 Employee
-
Senior Manager, Revenue Enablement
-
Aug 2022 - Present
I lead a team of Enablement Business Partners who align with customer-facing leaders to ensure teams are equipped with the right knowledge, skills, and assets to succeed in their role.
-
-
Sales Enablement Program Manager
-
Feb 2021 - Aug 2022
-
-
-
Workiva
-
United States
-
Software Development
-
700 & Above Employee
-
Field Readiness Training Manager | Sales Enablement
-
Apr 2019 - Feb 2021
• Trained over 130 sales new hires across the globe (Hong Kong, Amsterdam, Sydney, London). • Oversee the sales new hire onboarding process. • Built a robust e-learning onboarding path for new hires.
-
-
Senior Product Marketing Manager - Accounting & Finance
-
Jun 2017 - Apr 2019
• Managed point-solution initiatives to focus sales effort and to ensure the achievement of revenue and profit goals for specific solutions. • Provided consulting and management support to marketing and sales areas, identifying emerging market opportunities. • Provided consulting and management support to product managers and development teams, including identifying and prioritizing product features based on customer and market analysis.
-
-
Marketing Automation Manager (Marketo Certified Expert)
-
Jun 2016 - Jun 2017
• Owned and managed Workiva’s email marketing channel across business solutions and audiences • Executed all aspects of email campaigns including automated programs, drip campaigns, dynamic content, design, and analysis. • Launched marketing plans around specific product enhancements and features in collaboration with development, sales, and product marketing teams • Built and optimized email-marketing campaigns to drive higher conversions including A/B testing of subject lines… Show more • Owned and managed Workiva’s email marketing channel across business solutions and audiences • Executed all aspects of email campaigns including automated programs, drip campaigns, dynamic content, design, and analysis. • Launched marketing plans around specific product enhancements and features in collaboration with development, sales, and product marketing teams • Built and optimized email-marketing campaigns to drive higher conversions including A/B testing of subject lines, content, images, landing pages, segments, etc.
-
-
Marketing Operations Data Analyst
-
May 2015 - Jul 2016
-
-
-
AMA Iowa
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Board Member: Director of Sponsorships
-
Jul 2015 - Jun 2016
-
-
-
Eurofins
-
Luxembourg
-
Biotechnology Research
-
700 & Above Employee
-
Marketing Research Analyst
-
May 2013 - May 2015
•Planned and conducted qualitative and quantitative research studies to analyze the usability and effectiveness of our services. • Executed market research plans for target prospect analysis, competitive analysis, geographic and demographic evaluation, conjoint and multidimensional mapping. • Contributed to customer insight initiatives by gathering and interpreting customer feedback. • Managed and trained on technical aspects of key marketing systems (Marketo and CRM database) for… Show more •Planned and conducted qualitative and quantitative research studies to analyze the usability and effectiveness of our services. • Executed market research plans for target prospect analysis, competitive analysis, geographic and demographic evaluation, conjoint and multidimensional mapping. • Contributed to customer insight initiatives by gathering and interpreting customer feedback. • Managed and trained on technical aspects of key marketing systems (Marketo and CRM database) for the entire US Food division. • Measured and optimized our paid marketing using Google Adwords, Google Analytics, and Marketo landing pages. • Create and maintain metrics reports on marketing and sales activities that detail their effectiveness and business impact. • Optimized the lead-to-customer conversion rate and increase funnel marketing efficiencies. Show less •Planned and conducted qualitative and quantitative research studies to analyze the usability and effectiveness of our services. • Executed market research plans for target prospect analysis, competitive analysis, geographic and demographic evaluation, conjoint and multidimensional mapping. • Contributed to customer insight initiatives by gathering and interpreting customer feedback. • Managed and trained on technical aspects of key marketing systems (Marketo and CRM database) for… Show more •Planned and conducted qualitative and quantitative research studies to analyze the usability and effectiveness of our services. • Executed market research plans for target prospect analysis, competitive analysis, geographic and demographic evaluation, conjoint and multidimensional mapping. • Contributed to customer insight initiatives by gathering and interpreting customer feedback. • Managed and trained on technical aspects of key marketing systems (Marketo and CRM database) for the entire US Food division. • Measured and optimized our paid marketing using Google Adwords, Google Analytics, and Marketo landing pages. • Create and maintain metrics reports on marketing and sales activities that detail their effectiveness and business impact. • Optimized the lead-to-customer conversion rate and increase funnel marketing efficiencies. Show less
-
-
Education
-
2017 - 2020
The University of Iowa Tippie College of Business
Master of Business Administration - MBA, With Distinction -
Drake University
Bachelor of Science, Business Administration; Marketing/Management; Music
Community
