Ion de Pinedo

Senior Regional Sales Director LATAM - Core Network software solutions at Enea AB
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Portuguese Full professional proficiency

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Corbett Kull

Ion worked in my sales organization for over 5 years while I was at PacketVideo. Ion was a pleasure to work with and did an outstanding job on the team. His in-depth knowledge of our large, strategic accounts was always exemplary. Customers genuinely like working with Ion because of his knowledge of the market and personality. Ion demonstrates tenacity in closing deals that is second to none.

Joel Espelien

Ion is a true sales professional who understands very well how to use value-selling for complicated and technical solutions. We worked together to win a very large design with a Tier 1 European operator, and he was critical to that effort. I would recommend Ion without hesitation to anyone who wants a mature and independent professional, who can manage a large account.

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Experience

    • Sweden
    • Telecommunications
    • 300 - 400 Employee
    • Senior Regional Sales Director LATAM - Core Network software solutions
      • Jan 2023 - Present

      As part of the ENEA re-organization after AdaptiveMobile Security acquisition, ENEA board appointed me to expand business in the LATAM region by increasing the footprint in Millicom group , Telefonica Hispam, VIVO, Claro Brasil, TIM Brasil, Liberty Latam and Personal, expanding the reach of ALL ENEA products suite. Created a sucessful strategy involving key account managing, dedicated pre-sales activities, targeted marketing campaigns and an array of qualified partners in the Core Network space. In the transition phase, I handed over 18 accounts in Europe achieved in 2021-2022 to the ENEA sales organzation. Show less

    • Ireland
    • Telecommunications
    • 1 - 100 Employee
    • VP Sales Europe and Latam - Core Network Signalling and Messaging security software solutions
      • Dec 2020 - Dec 2022

      Enable successful growth in Europe and Latam for signalling and messaging security, bringing in 3 new customers with 15 new Operators in total. Selected and recruited a team of sales and pre-sales, build a new strategy for the region involving marketing and product, detecting new needs areas and making both regions grow with 14 new Mobile Network Operators and 1 new Service Carrier in signalling network security, messaging security and Data traffic optimization. Enable successful growth in Europe and Latam for signalling and messaging security, bringing in 3 new customers with 15 new Operators in total. Selected and recruited a team of sales and pre-sales, build a new strategy for the region involving marketing and product, detecting new needs areas and making both regions grow with 14 new Mobile Network Operators and 1 new Service Carrier in signalling network security, messaging security and Data traffic optimization.

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • VP Sales - Core Network Location Base Services and Lawful Interception
      • Nov 2013 - Nov 2020

      Responsible to expand business into Service Carriers (CTO level) and Law Enforcement Agencies. Defined a sales strategy and go-to market that made company win three major MNOs in Brasil, Colombia and Ecuador plus a Major country in Asia that boosted revenue and successful sale of CS to SS8 group. Signed partnership with Mavenir, HPE, Telefonica Tech and Everis that enabled additional sales in the Latam region. Responsible to expand business into Service Carriers (CTO level) and Law Enforcement Agencies. Defined a sales strategy and go-to market that made company win three major MNOs in Brasil, Colombia and Ecuador plus a Major country in Asia that boosted revenue and successful sale of CS to SS8 group. Signed partnership with Mavenir, HPE, Telefonica Tech and Everis that enabled additional sales in the Latam region.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Sales Director Southern Europe and LATAM - IPTV and OTT
      • Jun 2009 - Nov 2013

      Generate new business within Tier1 carriers and Service providers in Southern Europe and Latam PV operates in the VAS space, with end-to-end music and video streaming managed solutions that I successfully sold to several Telefonica affiliates in Europe and Latam during my first two years. These deals represented multimillion-multiyear contracts to the company. By 2011, promoted to become Account Director of one of Vodafone Group to drive a complex sales project involving 3 countries (Germany, Spain and Portugal) and OEMs for Gateway and STBs (Huawei, ZTE, Arcadyan, Sagemcom). I successfully managed to grow the account from a few thousand devices with PacketVideo DLNA embedded software to several million devices and iOS and Android app subscribers, representing and steady revenue flow for PV. Managing a team of technical sales, account manager, project manager and accounting assistant. Salesforce is the company tool for Opportunities, Accounts, Leads and forecast on a weekly basis Show less

    • United States
    • Software Development
    • Business Dev. Director Southern Europe and LATAM - Mobile Video streaming
      • Jun 2007 - Jun 2009

      Open new market with Broadcasters and Telco operators in Spain, France and Italy, Brasil and Argentina. Deals closed with PrisaTV, RTVE (Olympic Games 2008), Abertis Telecom, Telefonica Servicios Audiovisuales and GestionaTV in Spain; VivendiME, Universal, M6 and TF1 in France; RTP, TVI and ZonTV in Portugal; Sky Brasil In the Telecom market, closed deals to provide VoD and LiveTV Mobile Streaming and encoding Software for: Orange Spain , TIM Brasil, Telefónica Argentina, Orange Caribe and Buongiorno Italy. In partnership with Overon (part of Abertis Telecom), prospected main Broadcasters in Brazil: GloboTV, BandTV, SBT, Rede Record and TVCultura to sell DSNGs for the World Cup in South Africa and Satellite Bandwidth (KU) for HD broadcasting in Brasil. Negotiate with Anatel the necessary broadcasting licenses. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Sales Account Manager Iberia- Charging Systems
      • Jan 2006 - Jun 2007

      Upsell and Crossell Interconnect, mediation and billing products to existing 6 customers in region including Vodafone Spain, Vodafone Portugal, Euskaltel, Sonaecom, RCable and Cabovisao. Coordinate activities with CALA region for theTelefonica Group at C-level. Upsell and Crossell Interconnect, mediation and billing products to existing 6 customers in region including Vodafone Spain, Vodafone Portugal, Euskaltel, Sonaecom, RCable and Cabovisao. Coordinate activities with CALA region for theTelefonica Group at C-level.

    • Wireless Services
    • 1 - 100 Employee
    • Business Development Manager Iberia and LATAM - Mobile Gaming
      • Jan 2004 - Dec 2005

      Responsible for opening Latin America market. Sold mobile gaming solution platform with main operators in Brazil (VIVO, TIM), Argentina (Telefonica, Claro), Chile (Telefonica) and Mexico (Telcel). Major accounts included Telefonica Moviles (Spain, Brazil, Argentina, Chile, Mexico and Morocco), America Movil group, Vodafone (Spain & Portugal), Optimus and TMN. Responsible for opening Latin America market. Sold mobile gaming solution platform with main operators in Brazil (VIVO, TIM), Argentina (Telefonica, Claro), Chile (Telefonica) and Mexico (Telcel). Major accounts included Telefonica Moviles (Spain, Brazil, Argentina, Chile, Mexico and Morocco), America Movil group, Vodafone (Spain & Portugal), Optimus and TMN.

    • United States
    • Software Development
    • 700 & Above Employee
    • Professional Services Director Brasil - Charging Systems (Kenan)
      • Jan 1999 - Dec 2003

      Responsible for a team of 4 project managers and 15 consultants. In charge of 4 major projects in main Brazilian telco operators: Telemar (1st fixline operator), Oi (1st GSM operator in Brasil), Intelig (major long-distance provider part of France Telecom at the time) and CTBC (Algar Telecom). In charge of key negotiations and on-going relation with CIOs and System Integrators (Accenture, E&Y, PWC) partner level to ensure multi-year professional services deals. Assist project manager in project plan control: Monitor progress against its key milestones and budget;. Report directly to CALA Professional Services VP. Co-ordinate cross-project information and resource sharing. Support Sales and pre-sales teams in proposals reviewing technical, financial and time-scale implications, and resourcing. Participate in RFIs and RFPs within the CALA region. Define FY02 consulting business plan aligned with overall company strategy. Support career development of assigned consultants. Show less

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Technical Leader - SCADA systems
      • Jan 1995 - Dec 1998

      Responsible for Subway SCADA Projects - Analysis and Design - electronic and radiocommunications subsystems. Metro Bilbao and Metro of Santiago de Chile projects. Responsible for Subway SCADA Projects - Analysis and Design - electronic and radiocommunications subsystems. Metro Bilbao and Metro of Santiago de Chile projects.

Education

  • Escuela Europea de Negocios
    MBA, Business Administration
    2003 - 2004
  • Lund University
    MSc, Systems Engineering
    1992 - 1993
  • University of Deusto
    Master of Science - MS, Computer Science
    1989 - 1994

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