Head of Product Management In-House Corporate Education, Istitutions & Pubblic Administration

• Jan 2023 - Present

Sr. Strategic Marketing Manager - Special Projects

• Feb 2022 - Present

Presidente Collegio Probiviri

• May 2022 - Present

Associazione dedicata alla diffusione della professione del Business Designer

FOUNDER PARTNER

• Jan 2022 - Jan 2023

BUSINESS DESIGN ITALIA è l’associazione che promuove lo sviluppo professionale ed imprenditoriale del #BusinessDesigner, lo specialista che aiuta le imprese e le organizzazioni ad innovare il proprio modello di business, per renderlo sostenibile e profittevole in mercati in continua evoluzione.Organizzazione professionale senza fini di lucro, ai sensi della legge n. 4/2013

Head of marketing | Business Designer | Innovation Manager | Strategic Agile Marketing & Sales

• Oct 2019 - Present

Affianco C-Level e manager per strutturate e attuare progetti di crescita del business, dalla strategia al mix ideale di attività online e offline mixate per le caratteristiche del mercato, dei prodotti/servizi offerti e dei clienti Affianco C-Level e manager per strutturate e attuare progetti di crescita del business, dalla strategia al mix ideale di attività online e offline mixate per le caratteristiche del mercato, dei prodotti/servizi offerti e dei clienti

Member

• May 2019 - Present

Docente Master Sales & Marketing

• Mar 2019 - May 2023

Business Agility and Agile Marketing Consultant

• Oct 2019 - Jan 2022

Business & Marketing Consultant Training & Consulting in Business Agility, Strategy & Business Innovation with a focus on Agility for Marketing & Sales I build and implement innovative solutions to reduce costs, increase revenues and generate new business models in an Agile key * Planning and execution of the Agile transformation strategy, as the guiding thread of business development in VUCA contexts * Definition of the strategic and operational alignment of the Marketing & Sales teams, generate value and organizational structures capable of interpreting change and responding quickly to challenges * Agile HR and Agile Mindset, training and coaching of business leadership to develop new ones organizational culture and Agile Marketing process models ✔Strategy ✔Business Development ✔Agile Methodologies ✔Agile Marketing ✔Marketing Management ✔Agile Sales ✔Multichannel Marketing ✔Digital Marketing ✔CRM ✔Agile Adaptive Strategy ✔Agile Hr ✔ Business Model Innovation ✔Business Plan Show less

Head of Marketing Communication

• Jun 2020 - Jul 2021

☛ KASANOVA, the leading Italian player in the household & furnishing accessories sector◊ Flagship stores, Shop in Shop, Franchising, e-commerceHead Of Marketing CommunicationsLed strategic and operational marketing plan, in line with the business objectives• M;anaged Marketing Budget for 550 stores, eCommerce and social media• Coordinated of the innovation and product development process of the Private Label Strategic loyalty & CRM supervision, with a focus on continuous improvement of Brand Awareness* Head of the Marketing, Purchasing and Communication teams Show less

STRATEGIC BUSINESS DEVELOPMENT

• Jan 2020 - Jul 2021

✔ Strategic Business Development Manager direct report to CEOMain areas of responsibility* Market scenario analysis to explore new business opportunities* Definition of partnership strategy to guarantee the presence and visibility of the brand* Generation of new contacts and development of the commercial relationship, with innovative solutions and services to meet the needs of current and potential customers* Set up pricing policies, profitability targets and customer satisfaction* Set up ndustry events, feedback on market and creative trends* Coordination and supervision of marketing & communication teamsSpecializations✔Business Development ✔Agile Methodologies ✔Agile Marketing ✔Strategy ✔Marketing Management ✔Agile Salest ✔Marketing Management ✔Multichannel Marketing ✔Digital Marketing ✔CRM ✔Instore Promotion ✔Display & Visual Merchandising ✔ Business Model Innovation Show less

DIGITAL MARKETING MANAGER

• Jul 2018 - Jan 2020

☛ AUCHAN RETAIL ITALIA, an international and multi-channel retailer, brings together all the food trade formats◊ Hypermarkets, supermarkets, proximity, drive and e-commerce✔ Marketing ManagerBrand MP: Cosmia (personal care); InExtenso (clothing); Qlive (electronic); Actuel (home & decoration)Main areas of responsibility* Defined the strategic positioning of 4 brands, in line with HQ international guidelines* Lead annual marketing plan and integrated communication strategy (in-out of store, digital, animation and events, etc.), ensuring implementation* Developed a consumer centric culture based on solid data (BI, NPS, CRM, social listening, research, qualitative surveys) and market trends (Nielsen, IRI and GFK databases)* Reviewed visual identity and instore communication across all store formats* Liaised with category managers in revision of the categories, for definition of communication contents/tools, and coordinated activation of digital plans* Planned and executed brand and product training programs with H&RSpecializations ✔Marketing ✔Strategic Marketing ✔Marketing Management ✔Brand Management ✔Category Management ✔Trade Marketing Management ✔Mult Multichannel Marketing ✔Digital Marketing ✔CRM ✔Instore Promotion ✔ Display & Visual Merchandising ✔ Business Model Innovation Show less

Sr. Category Manager - Perfumery and Pharmacy

• Feb 2017 - Jun 2018

✔ Senior Category ManagerMain areas of responsibility* Designed and executed strategy and tactics for Perfumery and Pharmacy department growth, reviewing current product range, margins and revenues of assigned categories * Lead commercial category strategy, drowned the Go To Market and promo integrated plans Main projects* Launched “Nude Make Up”: strategic concept, partners selection and negotiation, store implementation, beauty ambassador training, merchandising guidelines, in-store promo & events, digital communication and CRM campaigns * Launched personal care brand Cosmia by Auchan: brand positioning, product portfolio, promo and BTL/ABL communication, CRM and digital strategy, store brand ambassador training, merchandising Show less

Trade Marketing Manager

• May 2005 - Jan 2017

☛ NUNCAS is THE LOVEBRAND of fabric care, surface cleaning and room fragrance ◊ Premium Quality Brand to take care of your home ✔ Trade Marketing Manager Main areas of responsibility * Build a distinctive brand strategy through high quality product positioning, insight-driven advertising, consumer activations and digital initiatives, developing channel distribution-specific programs * Pricing and market access, liaised with sales organization to support effective delivery brand strategy * Start up Retail Operation: Shop in Shop project (partner affiliation) and owned shops * Enrolled Nuncas Academy for training client’s store personal and owned brand ambassador team, * Supervised brand digital strategy and communication activities for every touchpoint * Loyalty programs and CRM strategy development Show less

Trade Marketing Manager

• 2001 - 2005

☛ DEBORAHGROUP, a history of cosmetic excellence Made in Italy◊ Make-up - Skin Care - Body Treatments - Fragrances✔ Trade Marketing ManagerMain areas of responsibility* Spearheaded Trade Budget for in-store promotion and sell out activation, in national chains & department stores* Custom based product and POP development, consumption activations, in top clients specialist chains and international branches, leveraging contest gaming and promo activities* Managed creative agencies in developing activation campaign within allocated budgets * Event Manager Cosmoprof Fair✔ Main ProjectDesign, development and ongoing of the EXCELLENCE IN POP Project: rebranding of the brand's display system for modern and specialized channel Show less

International Business Development Manager

• 1998 - 2001

✔ International Sales & Marketing Key Account ManagerMain areas of responsibility* Managed North European, DACH and Middle East distributors* Definition and execution of the Sales Business Plan* Media coordination, PR, events, promotional activities and POP materials per country/channel

INTERNATIONAL BUSINESS DEVELOPMENT & BRAND MANAGER

• 1995 - 1997

☛ ADI Global Distribution is a global leader in the distribution of security products ◊ Security products - Intrusion detection - Video surveillance Access control - Fire and gas detection ✔International Sales Account & Brand Manager Main areas of responsibility * Development of DACH Sales and Italy * Brand & Product Management * Event manager Training Partner installers and fairs ☛ ADI Global Distribution is a global leader in the distribution of security products ◊ Security products - Intrusion detection - Video surveillance Access control - Fire and gas detection ✔International Sales Account & Brand Manager Main areas of responsibility * Development of DACH Sales and Italy * Brand & Product Management * Event manager Training Partner installers and fairs

Executive Assistant to CEO and International Sales Director

• 1991 - 1995

☛ KLINGER is the global partner for global strength and all fluid control solution ◊ Industrial Sealing - Fluid Control - Instrumentation ✔Executive Assistant to Ceo and Sales Director Main areas of responsibility * Agenda management, organization of corporate events, travel and institutional roadshows * Coordination of institutional communication activities and external company relations * Analysis and preparation of institutional and commercial documents ☛ KLINGER is the global partner for global strength and all fluid control solution ◊ Industrial Sealing - Fluid Control - Instrumentation ✔Executive Assistant to Ceo and Sales Director Main areas of responsibility * Agenda management, organization of corporate events, travel and institutional roadshows * Coordination of institutional communication activities and external company relations * Analysis and preparation of institutional and commercial documents