Experience

Freedom Healthworks

• United States
• Consumer Services
• 1 - 100 Employee

• Brand Marketing Manager

  • Sep 2021 - Present

  Developing the brand strategy and brand vision for the short and long term for FreedomDoc (subbrand) through strategy and storytelling (B2C).Managing all communications, marketing, and PR actions to grow awareness of the brand.Aligning marketing campaigns with the brand's business objectives.Creating the digital marketing development and content, newsletters, social media/social medialistening, paid campaigns, and influencer marketing campaigns.Creating and managing promotional collateral to establish and maintain branding.Developing and maintaining competitor and customer insights analysis.

• Podcast Manager

  • Mar 2020 - Present

  Maintains editorial and stylistic standards, quality, content accuracy of all communications, development of strategies and plans, with an emphasis on storytelling, to execute marketing efforts that result in growing the audience, awareness, and revenue of the podcast.Recruiting, screening, and working with talent to ensure alignment with mission, vision, and strategies.Developing marketing plans/innovative strategies to measure the effectiveness of strategies, awareness, growth, and engagement of the audience.Creating and maintaining paid strategy to support growth benchmarks.Managing all communications, marketing, and PR actions to grow awareness of podcast.Creating the digital marketing development and content, newsletters, social media/social media listening, paid campaigns, and influencer marketing campaigns.Works with CEOs, doctors, and high-level executives. KEY SUCCESSES: Recruited 12+ top sponsors and 100+ guests between 2020 - 2021.Increased listeners by 2,000+ per episode

• Communications Manager

  • Sep 2018 - Mar 2020

  Developed internal and external communication strategies for FH to achieve business objectives.Created employee-focused campaigns to empower employees to become brand advocates.Managed and executed employee events, media relations, communications team, clients, andfreelancers.Projected a positive company image to the public & ensured quality control of all info released.Recruited and managed 3 top sponsors and 5 freelancers.Planned and managed events, webinars, social media & email marketing campaigns.KEY SUCCESSES: Created the company's buyer persona

• Client Marketing Manager

  • Feb 2018 - Sep 2018

  Developed internal and external communication strategies for clients to achieve their businessobjectives.Wrote content for print and web including website, blog, brochures, and newsletter.Created, maintained, and monitored FH and clients' social media and email marketing campaigns.Shot video and edited video to assist in bringing awareness to clients and FH.Coordinated meetings, presentations, promotional events, and other events.Trained 30+ clients and staff on internal communications, digital marketing.



WISH-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Associate Producer/Web Producer/Assignment Editor

  • Jan 2015 - Apr 2017

  Produced, researched, edited, and wrote stories for broadcast, web, and social media.Edited videos for broadcast, web, and social media.Developed relationships/interviewed important contacts in the community.Assisted in leading daily meetings with reporters and anchors/point of contact.Videographer for chopper 8 (helicopter).KEY SUCCESSES: The youngest person WISH-TV ever hired/Top 25th news station in U.S. Produced, researched, edited, and wrote stories for broadcast, web, and social media.Edited videos for broadcast, web, and social media.Developed relationships/interviewed important contacts in the community.Assisted in leading daily meetings with reporters and anchors/point of contact.Videographer for chopper 8 (helicopter).KEY SUCCESSES: The youngest person WISH-TV ever hired/Top 25th news station in U.S.