Experience

Love Taupō

• Taupo, Waikato, New Zealand

• Head of Marketing

  • Oct 2022 - Present



Bayview International Hotels & Resorts

• Taupo, Waikato, New Zealand

• Regional Director, Marketing (Oceania)

  • Mar 2022 - Oct 2022



Wairakei Resort Taupo

• Taupo, Waikato, New Zealand

• Cluster Marketing Manager

  • Feb 2021 - Feb 2022

  Marketing, communications and engagement leader Marketing, communications and engagement leader



Hutt City Council

• New Zealand
• Government Relations Services
• 300 - 400 Employee

• Acting Divisonal Manager Communications & Marketing

  • Aug 2019 - Feb 2021

• Marketing Manager

  • Jun 2018 - Aug 2019



Loyalty New Zealand

• Wellington & Wairarapa, New Zealand

• Campaign Manager

  • Aug 2016 - Jun 2017

  Loyalty NZ operates the customer loyalty program Fly Buys, with over 2.4 million cardholders and partnering with over 50 leading brands. - Managed a team of Campaign Specialists who delivered key client’s campaigns. - Developed direct marketing strategies based on customer data and insights and opportunities for a portfolio of key clients including Genesis Energy, BNZ and Noel Leeming. - Ran optimisation workshops with key clients to find opportunities to grow visibility of their reward program with Fly Buys members and their customers. - Developed and managed a multi-channel acquisition and retention campaign to launch Genesis Energy into the Fly Buys program – made finalist at the Marketing Association DM awards. - Managed relationships across internal, external and client’s creative agencies. Show less



NAB

• Australia
• Banking
• 700 & Above Employee

• Campaign Manager - Broker Aggregation Marketing

  • Mar 2015 - Jul 2016

  An Australian top 4 bank which in addition to the traditional banking services, provides mortgage services, technology and white label lending options for mortgage brokers. NAB also owns Bank of New Zealand. Responsibilities included: • Developed automated marketing campaigns • Developed a broker marketing offering powered by SaaS technology Salesforce Marketing Cloud, giving broker businesses access to a CRM integrated marketing solution with 1 to 1 automated direct marketing, content development & marketing education.• Developed a go to market strategy which included automated journeys that focused on awareness, uptake, customer engagement and satisfaction and supported the sales process. • Developed integrated marketing campaigns including email automation, events, advertising, website and app development Show less

• Campaign Manager - White Label Lending

  • May 2013 - Feb 2015

  An Australian top 4 bank which in addition to the traditional banking services, provides mortgage services, technology and white label lending options for mortgage brokers. NAB also owns Bank of New Zealand. Responsibilities included: - Brand CVP development & Take to Market strategy- B2B & B2C marketing campaigns- Sponsorship activation strategy- Advertising and public relations- Develop broker loyalty programs- Manage and oversee satisfaction surveys and reporting Show less



BankDhofar

• Muscat, Oman

• Communications Consultant

  • Aug 2012 - Feb 2013

  BankDhofar is one of the fastest growing retail banks in the Middle East with a strong presence in Personal Banking, Business Banking, Treasury and Project Finance. Responsibilities included: -Developed and delivered PR & Communications plans in relation to campaign activity. -Developed an internal communications strategy & service proposition that aligned with the banks Customer Value Proposition -Developed a literature architecture for the retail branches that was replicated in the digital space -Managed media relationships and identified PR opportunities for the CEO & Directors Show less



AMP

• Auckland

• Marketing Specialist

  • Feb 2011 - Aug 2012

  AMP is the largest wealth manager in Australia and New Zealand. Leading the market in superannuation, personal insurance, retirement incomes, retail managed funds, financial advice, workplace superannuation and retail managed funds. Responsible for strategic marketing initiatives that enhanced customer experience, drove market share, revenue and brand in the New Zealand market. My role involved leading projects; end to end campaign management; sponsorship; developing communications plans and strategy; and building successful relationships with clients and suppliers. Show less



Tourmasters South Pacific (NZ) Limited

• Auckland New Zealand

• Marketing Manager

  • Feb 2010 - Feb 2011

  Tourmasters is a specialist group travel operator, inbound travel management service and New Zealand's largest holiday packaging provider offering a range of itineraries for independent travellers coming to New Zealand. A broad role including brand development, sponsorship, event management, product development, digital and social media marketing, PPC advertising, web development and promotional activity. Tourmasters is a specialist group travel operator, inbound travel management service and New Zealand's largest holiday packaging provider offering a range of itineraries for independent travellers coming to New Zealand. A broad role including brand development, sponsorship, event management, product development, digital and social media marketing, PPC advertising, web development and promotional activity.



FxPro Financial Services Limited

• London, United Kingdom

• Online Marketing Manager

  • Jan 2009 - Oct 2009

  FxPro is an award-winning online foreign exchange broker and currency trading platform with both wholesale and retail global clients. Responsible for the online presence of the FxPro brand and lead generation in the UK, Middle East, New Zealand and Australia. FxPro is an award-winning online foreign exchange broker and currency trading platform with both wholesale and retail global clients. Responsible for the online presence of the FxPro brand and lead generation in the UK, Middle East, New Zealand and Australia.



J.P. Morgan Asset Management

• London, United Kingdom

• Marketing Manager

  • Nov 2007 - Dec 2008

  Responsible for a broad range of marketing activities including events, sponsorship, website management, thought leadership, webconferences, eDMs and Fantasy Fund Manager. Responsible for a broad range of marketing activities including events, sponsorship, website management, thought leadership, webconferences, eDMs and Fantasy Fund Manager.



BNY Mellon

• London, United Kingdom

• RFP Writer

  • Nov 2006 - Jun 2007

  Responsible for request for proposal submissions to UK and international banks, demonstrating how BNYM's products and services can solve their business needs. Responsible for request for proposal submissions to UK and international banks, demonstrating how BNYM's products and services can solve their business needs.



The Equitable Group

• Marketing Executive

  • 2005 - 2006