Senior Brand Strategist, Signal

• Jun 2021 - Present

Clients: SPB Exchange, MTS, X5 Group, Otkrytie, Uchi.ru, Geekbrains- Participation in the initial approval of projects with the client and in tender procedures- Conduction of initial interviews with key stakeholders of companies- Desk analysis of target markets and competitors in context of brand strategy, corporate identity and communication strategy- Participation in semiotic research planning- Future studies: conduction of trend analytics and scenario planning- Qualitative research conduction: in-depth interviews, CustDev, focus groups- CJM development- Brand platform creation- Development of brand portfolio architecture and communication strategy- Conduction of collaborative activation workshops with clients Show less

Future Insights Analyst, Signal Lab

• Aug 2020 - Jul 2022

Brand Strategy Consultant

• Sep 2022 - May 2023

Working on freelance basis with selected projects in crypto, digital entertainment and B2B services. Working on freelance basis with selected projects in crypto, digital entertainment and B2B services.

Strategic Planning Analyst

• Jul 2017 - Aug 2020

Started in 2017 as a part-time Intern in the strategic planning and research Department of BBDO Branding. Since August 2018, analyst of the Strategic Planning and Marketing Research Department, BBDO Branding. Responsibilities in this position: - Collection, analyzis and provision of necessary information about the market, consumers and brands; - Organization and conduction of marketing research with the help of contractors; - Development of brand strategies and recommendations for brand management, including building the brand architecture, optimizing marketing investments and communication strategies, justifying the naming and visual identity of the brand (key visual, logo, corporate identity); Personal achievements: - Developed brand positioning strategy for leading Russian oil and gas, financial, telecommunications and pharmaceutical companies; - Participated directly in tenders for new business, being responsible for strategic planning, workflow and final presentation; - Gained advanced experience in building brand architecture for companies with high degree of business diversification; - Acquired skills in detailed competitive analysis using digital tools and applications, as well as frameworks for systematization of the data obtained. Show less