Estelle Gadrat

Online Marketing Manager at NUCO Travel
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Contact Information
us****@****om
(386) 825-5501
Location
Leeds, England, United Kingdom, UK
Languages
  • Français Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Espagnol Limited working proficiency

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Experience

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Online Marketing Manager
      • Sep 2022 - Present

      I am in charge of these 4 core areas of online marketing for the NUCO Travel brands:- SEO- PPC- Affiliate marketing- Email marketing

    • SEO Manager
      • Aug 2020 - Nov 2022

      I am in charge of the SEO and the CRO for NUCO Travel and recently bought ski tour operator Erna Low.- Working with our internal development team to ensure SEO best practices are properly implemented on the website (sitemaps, robots.txt, hreflangs, canonicalisation, heading structure, meta data, etc...)- Finding solutions to improve page speed- Implementing all sorts of tracking with Google Tag Manager- Keyword Researching- Working on Conversion Rate Optimisation: A/B testing, Event tracking, conversion funnels, etc... Show less

    • United Kingdom
    • Arts & Crafts
    • Director and Co-Founder
      • Jul 2017 - Present

      Launched and currently maintaining an Etsy shop in which we sell prints I make using Adobe Illustrator. Optimized listings to rank at the top of Etsy's search engine - many listings are ranking at #1 for its main keywords Achieved 120k+ visits, 3000+ sales in 2020 Launched and currently maintaining an Etsy shop in which we sell prints I make using Adobe Illustrator. Optimized listings to rank at the top of Etsy's search engine - many listings are ranking at #1 for its main keywords Achieved 120k+ visits, 3000+ sales in 2020

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • SEO Analyst
      • Apr 2016 - Jul 2020

      Looking4.com offers car park reservation & distribution systems for Airlines, Airports and Travel Agents. I focus on the website www.looking4parking.com - Working with the development team to ensure SEO best practices are properly implemented on the website (sitemaps, robots.txt, directories, sitelinks, Heading structure, meta data...) - Keyword Researching - Developing and implementing link building strategy - Coordinating content on the blog for all countries - Copywriting and translation - Editing/Proofreading Content Show less

    • Traveler
      • Feb 2015 - Sep 2015

      - Volunteering in remote lodges - Road-tripping across the country - Volunteering in remote lodges - Road-tripping across the country

    • New Zealand
    • Travel Arrangements
    • 1 - 100 Employee
    • Web and Community manager
      • Nov 2014 - Feb 2015

      Frogs Voyages is the premier online French inbound travel agency based in New Zealand - Writing a new social media strategy - Administrating the online sales - Welcoming, advising and selling products to the young French Working Holiday Visa market - Helping with the website design Frogs Voyages is the premier online French inbound travel agency based in New Zealand - Writing a new social media strategy - Administrating the online sales - Welcoming, advising and selling products to the young French Working Holiday Visa market - Helping with the website design

  • Baladenfrance
    • Rognes, France
    • Operations Manager
      • Jan 2014 - Sep 2014

      Baladenfrance, through its booking engine www.driver-guide.fr organises private excursions throughout France with licensed driver-guides. - Managing a team of 20 driver-guides and a fleet of 8 cars in different regions of France - Selling FIT tours with guide-drivers to the high-end american market - Weekly analysis of the activity - Invoicing and preparing travel documents for the clients - Helping with the development of an online booking system - Managing crisis Baladenfrance, through its booking engine www.driver-guide.fr organises private excursions throughout France with licensed driver-guides. - Managing a team of 20 driver-guides and a fleet of 8 cars in different regions of France - Selling FIT tours with guide-drivers to the high-end american market - Weekly analysis of the activity - Invoicing and preparing travel documents for the clients - Helping with the development of an online booking system - Managing crisis

  • Chic Design
    • Région de Greater Los Angeles, États-Unis
    • Community manager
      • Feb 2014 - Jun 2014

      Chic Design (now closed) was a decorating and home accessories boutique in Los Angeles - Writing a social media strategy - Creating visual and writing content Chic Design (now closed) was a decorating and home accessories boutique in Los Angeles - Writing a social media strategy - Creating visual and writing content

  • JBST Soccer Academy
    • Région de Vancouver, Canada
    • Social media and communication specialist
      • May 2013 - Oct 2013

      JBST Soccer Academy is an independant school that offers soccer programs for everyone from young children to seniors. - Creating and publishing content on the Facebook page - Promoting the activity of the soccer club - Creating visual content - Contacting structures that could help with the development of the activity JBST Soccer Academy is an independant school that offers soccer programs for everyone from young children to seniors. - Creating and publishing content on the Facebook page - Promoting the activity of the soccer club - Creating visual content - Contacting structures that could help with the development of the activity

    • Canada
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing and social media Intern
      • Apr 2013 - Oct 2013

      Finisterra Travel, a division of UNIGLOBE Specialty Travel Ltd. designs, organizes, and leads both Custom Tours and Small Group Adventures to a variety of global destinations. - Developing a new social media editorial policy - Creating written and visual contents - Animating social media conversations - Performing door-to-door advertising - Helping with the organisation of a painting workshop in France Finisterra Travel, a division of UNIGLOBE Specialty Travel Ltd. designs, organizes, and leads both Custom Tours and Small Group Adventures to a variety of global destinations. - Developing a new social media editorial policy - Creating written and visual contents - Animating social media conversations - Performing door-to-door advertising - Helping with the organisation of a painting workshop in France

    • Sales Intern
      • Jun 2012 - Sep 2012

      The Hotel La Pérouse is a 4* boutique hotel overlooking the Mediterranean Sea and the Promenade des Anglais. - Helping with the yield management decisions on a daily basis - Updating prices on all the distribution channels - Animating the Facebook Fan page - Creating visual content The Hotel La Pérouse is a 4* boutique hotel overlooking the Mediterranean Sea and the Promenade des Anglais. - Helping with the yield management decisions on a daily basis - Updating prices on all the distribution channels - Animating the Facebook Fan page - Creating visual content

    • France
    • Travel Arrangements
    • 1 - 100 Employee
    • Project manager assistant intern
      • Mar 2011 - Sep 2011

      Découvertes is a French Destination Management Company initially specialized on the high-end American Market, but now also offering services to Latin America, Australia, New-Zealand and Canada. - Booking all the hotels, transports and leisure services sold by the project manager - Creating travel documents designed for the FIT clients (welcome letters, invoices...) - Helping with the development of Baladenfrance, the new sister-company of Decouvertes - Creating content and uploading it to the website Show less

Education

  • ESCAET
    Master of Business Administration (MBA), International Travel Management
    2011 - 2014
  • Université de Provence (Aix-Marseille I)
    Licence, Langues Etrangères Appliquées
    2007 - 2011

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