Estelle Gadrat
Online Marketing Manager at NUCO Travel- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Native or bilingual proficiency
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Espagnol Limited working proficiency
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Bio
Experience
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NUCO Travel
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Online Marketing Manager
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Sep 2022 - Present
I am in charge of these 4 core areas of online marketing for the NUCO Travel brands:- SEO- PPC- Affiliate marketing- Email marketing
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SEO Manager
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Aug 2020 - Nov 2022
I am in charge of the SEO and the CRO for NUCO Travel and recently bought ski tour operator Erna Low.- Working with our internal development team to ensure SEO best practices are properly implemented on the website (sitemaps, robots.txt, hreflangs, canonicalisation, heading structure, meta data, etc...)- Finding solutions to improve page speed- Implementing all sorts of tracking with Google Tag Manager- Keyword Researching- Working on Conversion Rate Optimisation: A/B testing, Event tracking, conversion funnels, etc... Show less
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The Creative Toucan Ltd.
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United Kingdom
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Arts & Crafts
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Director and Co-Founder
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Jul 2017 - Present
Launched and currently maintaining an Etsy shop in which we sell prints I make using Adobe Illustrator. Optimized listings to rank at the top of Etsy's search engine - many listings are ranking at #1 for its main keywords Achieved 120k+ visits, 3000+ sales in 2020 Launched and currently maintaining an Etsy shop in which we sell prints I make using Adobe Illustrator. Optimized listings to rank at the top of Etsy's search engine - many listings are ranking at #1 for its main keywords Achieved 120k+ visits, 3000+ sales in 2020
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Looking4.com
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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SEO Analyst
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Apr 2016 - Jul 2020
Looking4.com offers car park reservation & distribution systems for Airlines, Airports and Travel Agents. I focus on the website www.looking4parking.com - Working with the development team to ensure SEO best practices are properly implemented on the website (sitemaps, robots.txt, directories, sitelinks, Heading structure, meta data...) - Keyword Researching - Developing and implementing link building strategy - Coordinating content on the blog for all countries - Copywriting and translation - Editing/Proofreading Content Show less
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Traveling around New-Zealand
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New Zealand
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Traveler
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Feb 2015 - Sep 2015
- Volunteering in remote lodges - Road-tripping across the country - Volunteering in remote lodges - Road-tripping across the country
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Frogs-in-NZ
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New Zealand
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Travel Arrangements
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1 - 100 Employee
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Web and Community manager
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Nov 2014 - Feb 2015
Frogs Voyages is the premier online French inbound travel agency based in New Zealand - Writing a new social media strategy - Administrating the online sales - Welcoming, advising and selling products to the young French Working Holiday Visa market - Helping with the website design Frogs Voyages is the premier online French inbound travel agency based in New Zealand - Writing a new social media strategy - Administrating the online sales - Welcoming, advising and selling products to the young French Working Holiday Visa market - Helping with the website design
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Baladenfrance
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Rognes, France
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Operations Manager
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Jan 2014 - Sep 2014
Baladenfrance, through its booking engine www.driver-guide.fr organises private excursions throughout France with licensed driver-guides. - Managing a team of 20 driver-guides and a fleet of 8 cars in different regions of France - Selling FIT tours with guide-drivers to the high-end american market - Weekly analysis of the activity - Invoicing and preparing travel documents for the clients - Helping with the development of an online booking system - Managing crisis Baladenfrance, through its booking engine www.driver-guide.fr organises private excursions throughout France with licensed driver-guides. - Managing a team of 20 driver-guides and a fleet of 8 cars in different regions of France - Selling FIT tours with guide-drivers to the high-end american market - Weekly analysis of the activity - Invoicing and preparing travel documents for the clients - Helping with the development of an online booking system - Managing crisis
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Chic Design
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Région de Greater Los Angeles, États-Unis
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Community manager
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Feb 2014 - Jun 2014
Chic Design (now closed) was a decorating and home accessories boutique in Los Angeles - Writing a social media strategy - Creating visual and writing content Chic Design (now closed) was a decorating and home accessories boutique in Los Angeles - Writing a social media strategy - Creating visual and writing content
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JBST Soccer Academy
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Région de Vancouver, Canada
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Social media and communication specialist
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May 2013 - Oct 2013
JBST Soccer Academy is an independant school that offers soccer programs for everyone from young children to seniors. - Creating and publishing content on the Facebook page - Promoting the activity of the soccer club - Creating visual content - Contacting structures that could help with the development of the activity JBST Soccer Academy is an independant school that offers soccer programs for everyone from young children to seniors. - Creating and publishing content on the Facebook page - Promoting the activity of the soccer club - Creating visual content - Contacting structures that could help with the development of the activity
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Finisterra Travel LTD
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Canada
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Travel Arrangements
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1 - 100 Employee
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Marketing and social media Intern
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Apr 2013 - Oct 2013
Finisterra Travel, a division of UNIGLOBE Specialty Travel Ltd. designs, organizes, and leads both Custom Tours and Small Group Adventures to a variety of global destinations. - Developing a new social media editorial policy - Creating written and visual contents - Animating social media conversations - Performing door-to-door advertising - Helping with the organisation of a painting workshop in France Finisterra Travel, a division of UNIGLOBE Specialty Travel Ltd. designs, organizes, and leads both Custom Tours and Small Group Adventures to a variety of global destinations. - Developing a new social media editorial policy - Creating written and visual contents - Animating social media conversations - Performing door-to-door advertising - Helping with the organisation of a painting workshop in France
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Hôtel la Pérouse
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Nice, France
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Sales Intern
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Jun 2012 - Sep 2012
The Hotel La Pérouse is a 4* boutique hotel overlooking the Mediterranean Sea and the Promenade des Anglais. - Helping with the yield management decisions on a daily basis - Updating prices on all the distribution channels - Animating the Facebook Fan page - Creating visual content The Hotel La Pérouse is a 4* boutique hotel overlooking the Mediterranean Sea and the Promenade des Anglais. - Helping with the yield management decisions on a daily basis - Updating prices on all the distribution channels - Animating the Facebook Fan page - Creating visual content
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Decouvertes
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France
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Travel Arrangements
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1 - 100 Employee
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Project manager assistant intern
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Mar 2011 - Sep 2011
Découvertes is a French Destination Management Company initially specialized on the high-end American Market, but now also offering services to Latin America, Australia, New-Zealand and Canada. - Booking all the hotels, transports and leisure services sold by the project manager - Creating travel documents designed for the FIT clients (welcome letters, invoices...) - Helping with the development of Baladenfrance, the new sister-company of Decouvertes - Creating content and uploading it to the website Show less
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Education
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ESCAET
Master of Business Administration (MBA), International Travel Management -
Université de Provence (Aix-Marseille I)
Licence, Langues Etrangères Appliquées