Chelsea Borders
MBA Candidate ‘23 at Pacific Lutheran University - School of Business- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Kevin Kleine
Chelsea was my client at Disney on the Home Entertainment business and we immediately hit it off after meeting (we met at least once a week at the studio in person to discuss plans or meet with vendors together). Because her plans often entailed some sort of mix of TV, Radio, Digital, or OOH, she has a wide range of media planning knowledge. She could wear the TV hat one day, and the digital hat the next day. Home Entertainment budgets are smaller than Theatrical ones, meaning you have to be super strategic in targeting, partners, and data learnings to maximize every dollar. Chelsea understood this well. She was available to chat plans at any time, would approve one off publisher plans if needed when deadlines approached before total final plan sign-off (which can be hard sometimes for clients to do), and was a great client to work for/with. She is low-key hilarious and brings some great lighthearted moments to long meetings, and I would recommend her as an asset to any team.
Kyle Parsons
Chelsea is a true partner in her approach at media and the intersectionality between data, budget and creative execution. She is extremely intuitive in a broad variety of media planning mediums, and is always openminded in exploring new creative executions, content strategies and AB testing. She is always willing to share her expertise and collaborate cross functionally.
Kevin Kleine
Chelsea was my client at Disney on the Home Entertainment business and we immediately hit it off after meeting (we met at least once a week at the studio in person to discuss plans or meet with vendors together). Because her plans often entailed some sort of mix of TV, Radio, Digital, or OOH, she has a wide range of media planning knowledge. She could wear the TV hat one day, and the digital hat the next day. Home Entertainment budgets are smaller than Theatrical ones, meaning you have to be super strategic in targeting, partners, and data learnings to maximize every dollar. Chelsea understood this well. She was available to chat plans at any time, would approve one off publisher plans if needed when deadlines approached before total final plan sign-off (which can be hard sometimes for clients to do), and was a great client to work for/with. She is low-key hilarious and brings some great lighthearted moments to long meetings, and I would recommend her as an asset to any team.
Kyle Parsons
Chelsea is a true partner in her approach at media and the intersectionality between data, budget and creative execution. She is extremely intuitive in a broad variety of media planning mediums, and is always openminded in exploring new creative executions, content strategies and AB testing. She is always willing to share her expertise and collaborate cross functionally.
Kevin Kleine
Chelsea was my client at Disney on the Home Entertainment business and we immediately hit it off after meeting (we met at least once a week at the studio in person to discuss plans or meet with vendors together). Because her plans often entailed some sort of mix of TV, Radio, Digital, or OOH, she has a wide range of media planning knowledge. She could wear the TV hat one day, and the digital hat the next day. Home Entertainment budgets are smaller than Theatrical ones, meaning you have to be super strategic in targeting, partners, and data learnings to maximize every dollar. Chelsea understood this well. She was available to chat plans at any time, would approve one off publisher plans if needed when deadlines approached before total final plan sign-off (which can be hard sometimes for clients to do), and was a great client to work for/with. She is low-key hilarious and brings some great lighthearted moments to long meetings, and I would recommend her as an asset to any team.
Kyle Parsons
Chelsea is a true partner in her approach at media and the intersectionality between data, budget and creative execution. She is extremely intuitive in a broad variety of media planning mediums, and is always openminded in exploring new creative executions, content strategies and AB testing. She is always willing to share her expertise and collaborate cross functionally.
Kevin Kleine
Chelsea was my client at Disney on the Home Entertainment business and we immediately hit it off after meeting (we met at least once a week at the studio in person to discuss plans or meet with vendors together). Because her plans often entailed some sort of mix of TV, Radio, Digital, or OOH, she has a wide range of media planning knowledge. She could wear the TV hat one day, and the digital hat the next day. Home Entertainment budgets are smaller than Theatrical ones, meaning you have to be super strategic in targeting, partners, and data learnings to maximize every dollar. Chelsea understood this well. She was available to chat plans at any time, would approve one off publisher plans if needed when deadlines approached before total final plan sign-off (which can be hard sometimes for clients to do), and was a great client to work for/with. She is low-key hilarious and brings some great lighthearted moments to long meetings, and I would recommend her as an asset to any team.
Kyle Parsons
Chelsea is a true partner in her approach at media and the intersectionality between data, budget and creative execution. She is extremely intuitive in a broad variety of media planning mediums, and is always openminded in exploring new creative executions, content strategies and AB testing. She is always willing to share her expertise and collaborate cross functionally.
Experience
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Pacific Lutheran University - School of Business
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United States
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Higher Education
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1 - 100 Employee
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MBA Candidate ‘23
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Sep 2022 - Present
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GIA (Gemological Institute of America)
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United States
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Global Media Manager
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Aug 2021 - Feb 2022
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The Walt Disney Studios
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United States
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Entertainment Providers
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700 & Above Employee
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Senior Manager, Media
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Nov 2014 - Aug 2021
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Marvel Entertainment
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Entertainment Providers
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700 & Above Employee
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Digital Account Manager
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Oct 2013 - Nov 2014
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OMD Worldwide
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United States
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Advertising Services
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300 - 400 Employee
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Media Strategy - Activision
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Jun 2011 - Oct 2013
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Self
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Southern California
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Design and Marketing
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Dec 2008 - Jul 2011
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Education
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University of California, Riverside
Bachelor's, Business Administration; English -
Fullerton College
Certificate Courses in Advertising, Graphic Design -
2022 - 2023
Pacific Lutheran University - School of Business
Master of Business Administration - MBA, MBA Candidate ‘23
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