Emily Bayer
Vice President Client Services at Formerly Known As- Claim this Profile
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Topline Score
Bio
Scott Fasser
Emily is an amazing account manager and an amazing person. We had the pleasure of working on many clients, pitches and agency re-organizations together. She is great at communicating clearly with clients, managing expectations inside the agency as well as to the client and then delivering against a goal. I learned a lot from her and enjoyed every minute.
Lauren I.
Emily is special. VERY special. She may be the only account manager in the world who understands creative so intuitively. I'm only half-joking when I call her my ACD. She's a born strategist, too, always five steps ahead, solving problems before you even know they exist. Emily is a smart, sensitive partner who has unparalleled people skills, both when it comes to client care AND internal teamwork. She's kind, quick to laugh, and direct; you will always know where you stand with Emily, which is refreshing--and also creates incredible team strength and trust. In short, she's wonderful to work with.
Scott Fasser
Emily is an amazing account manager and an amazing person. We had the pleasure of working on many clients, pitches and agency re-organizations together. She is great at communicating clearly with clients, managing expectations inside the agency as well as to the client and then delivering against a goal. I learned a lot from her and enjoyed every minute.
Lauren I.
Emily is special. VERY special. She may be the only account manager in the world who understands creative so intuitively. I'm only half-joking when I call her my ACD. She's a born strategist, too, always five steps ahead, solving problems before you even know they exist. Emily is a smart, sensitive partner who has unparalleled people skills, both when it comes to client care AND internal teamwork. She's kind, quick to laugh, and direct; you will always know where you stand with Emily, which is refreshing--and also creates incredible team strength and trust. In short, she's wonderful to work with.
Scott Fasser
Emily is an amazing account manager and an amazing person. We had the pleasure of working on many clients, pitches and agency re-organizations together. She is great at communicating clearly with clients, managing expectations inside the agency as well as to the client and then delivering against a goal. I learned a lot from her and enjoyed every minute.
Lauren I.
Emily is special. VERY special. She may be the only account manager in the world who understands creative so intuitively. I'm only half-joking when I call her my ACD. She's a born strategist, too, always five steps ahead, solving problems before you even know they exist. Emily is a smart, sensitive partner who has unparalleled people skills, both when it comes to client care AND internal teamwork. She's kind, quick to laugh, and direct; you will always know where you stand with Emily, which is refreshing--and also creates incredible team strength and trust. In short, she's wonderful to work with.
Scott Fasser
Emily is an amazing account manager and an amazing person. We had the pleasure of working on many clients, pitches and agency re-organizations together. She is great at communicating clearly with clients, managing expectations inside the agency as well as to the client and then delivering against a goal. I learned a lot from her and enjoyed every minute.
Lauren I.
Emily is special. VERY special. She may be the only account manager in the world who understands creative so intuitively. I'm only half-joking when I call her my ACD. She's a born strategist, too, always five steps ahead, solving problems before you even know they exist. Emily is a smart, sensitive partner who has unparalleled people skills, both when it comes to client care AND internal teamwork. She's kind, quick to laugh, and direct; you will always know where you stand with Emily, which is refreshing--and also creates incredible team strength and trust. In short, she's wonderful to work with.
Experience
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Formerly Known As
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Advertising Services
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200 - 300 Employee
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Vice President Client Services
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Sep 2022 - Present
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Senior Account Director
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Jul 2021 - Sep 2022
In summary: client business partner and team champion. • Serve as key advisor to senior clients (Fortune 500, fine dining, CPG, healthcare & tech) • Lead cross-functional teams to develop brand identities, campaigns and experiences • Oversee strategic brand planning to produce integrated, full-funnel marketing plans that generate creative opportunities and drive business results• Strategize new product / innovation launch and go-to market approaches • Implement strategies that keep brands in category leadership positions• Synthesize landscape trends and performance results to develop actionable insights and optimizations • Manage and protect health of client business, from initial scoping through utilization and reconciliation Recognitions include:• Chosen for MARCEL LAB XIV leadership cohort• Selected for Publicis Groupe management training program, Power of Managing• Awarded 2020 cross-agency Grand Prix (project of the year); client lead• Appointed as office ambassador for Publicis Groupe Marcel platform roll-out• Team recipient of 2022 RADDY (internal agency awards for campaign work) Show less
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Account Director
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Jul 2019 - Jul 2021
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Wondros
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United States
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Advertising Services
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100 - 200 Employee
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Account Director
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Aug 2018 - Jul 2019
Wondros embodies the nexus of storytelling and strategy. They work with partners who create movements and models that strive to bring more good to the world — a constant source of inspiration. My primary job was to keep client vision at the center, which meant bringing the right people and details together to make the magic happen. Also played a key role in agency business management: from budget and staff plan development, managing profitability and overseeing execution of all contracted deliverables. Show less
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HackerAgency
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United States
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Advertising Services
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100 - 200 Employee
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Senior Account Manager
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Dec 2016 - Aug 2018
The quarterback and play caller for agency's omnichannel campaigns. Led client strategies at the intersection of healthcare and technology; clients included the Medicare category's two true disruptors. Was also a key contributor to new business initiatives (a veteran health insurance SME with a pulse on all verticals). Bonus: deep experience with database marketing, predictive modeling and closed-loop reporting/analytics.
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Account Manager
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Mar 2014 - Dec 2016
The bridge between cross-functional, AGILE agency team and our clients. Pick a point in the health insurance customer journey, and I've probably managed a campaign for it. Experience across new member acquisition, through retention and engagement programs, spanning direct mail, email, digital, telemarketing and television channels. Always with a focus on results and unflappable client service.
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Account Executive
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Jul 2011 - Mar 2014
Keeper of the details, ins and outs and timelines for cohesive direct marketing campaigns. Go-to team player (they like my jokes), eager learner, near perfectionist when it's time to execute.
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Freelance: PR, Events, Writing
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Sep 2010 - Jul 2011
Freelanced in several areas of PR and marketing communications, including: - Media relations - Content development - On-site event management - Social media and online advertising Clients included: Blender Inc., United Way of Allegheny County, Govern for Kids, Best of the Batch Foundation, Rewind Memories Freelanced in several areas of PR and marketing communications, including: - Media relations - Content development - On-site event management - Social media and online advertising Clients included: Blender Inc., United Way of Allegheny County, Govern for Kids, Best of the Batch Foundation, Rewind Memories
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PurBlu Beverages
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United States
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Food and Beverage Services
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1 - 100 Employee
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Field Marketing Manager
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Oct 2009 - Aug 2010
- Launched grantmaking contest for local small businesses - Developed strategic partnerships with regional nonprofits - Led social media content development including brand's blog, Twitter and Facebook - Managed nation-wide team of brand ambassadors - Launched grantmaking contest for local small businesses - Developed strategic partnerships with regional nonprofits - Led social media content development including brand's blog, Twitter and Facebook - Managed nation-wide team of brand ambassadors
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Software Engineering Institute | Carnegie Mellon University
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United States
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Software Development
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700 & Above Employee
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Event Planner
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May 2008 - Oct 2009
A member of the Events & Conferences Management team. Worked with both internal and external clients on: - event logistics, operations, and execution - marketing communications plan and collateral - web content A member of the Events & Conferences Management team. Worked with both internal and external clients on: - event logistics, operations, and execution - marketing communications plan and collateral - web content
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Student Recruiter
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2004 - 2008
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Education
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Duquesne University
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University of Pittsburgh
Bachelor of Arts (B.A.), Communications, Public & Professional Writing, Urban Studies
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