Experience

Causeway Technologies

• United Kingdom
• Software Development
• 200 - 300 Employee

• Digital Marketing Manager

  • Nov 2020 - Present



Onfido

• United Kingdom
• IT Services and IT Consulting
• 300 - 400 Employee

• Senior Digital Marketing Manager

  • Feb 2020 - Nov 2020



Vonage

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Manager EMEA

  • Jul 2018 - Feb 2020

  I was recruited into NVM to build out the vision for digital strategy across EMEA and to develop regional digital campaigns in local markets. I have built relationships with core stakeholders across the business (sales team, field and partner marketing, product, and customer success) to define digital budget / KPIs based on required business objectives. I am responsible for delivering improved performance across the business's digital channels: paid, organic and web. Over the past 18 months, I have delivered higher engagement metrics, stronger conversion rates and significantly reduced cost per lead. Successes achieved through; in-depth data analysis and improvements to keyword strategy, targeting, messaging, and creative. Ongoing test and learn experiments across channels. Performance-based budget re-allocation. A comprehensive conversion rate optimisation project across the website. KEY ACHIEVEMENTS - Inbound lead volume from digital channels increased by 30% Paid Search / 50% Paid Social - Doubled net new business pipeline influence from paid digital channels - Global website conversion rate increased by 50% - Developed processes for aligning digital channels with field and event marketing campaigns. Show less



Graitec UK

• United Kingdom
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Nov 2013 - Jul 2018

  My role with Cadpoint involved working with our internal leadership team & key partner stakeholders across Europe to define strategic objectives. Then to translate these objectives into aligned, multi-channel marketing campaigns, & then to get hands-on with their execution!Key Focuses• Consistent delivery of successful multi-channel A/B/TTL campaigns• Development of CRM campaign strategy, refining segmentation, targeting, opt-in & list building processes• Driving focus on customer retention & lifetime value through the execution of targeted 121 nurture & promo campaigns driving subscriber renewal rates increases in excess of targets (+6% YoY . Most recently, managing customer experience during a major transition to a SaaS business model)• Leading the successful execution of new product launches• SEO content review & best practice implementation across company / partner sites & marketing channels• Ownership of PPC strategy across search, display & paid social channels. Responsible for the development & optimisation of paid campaigns across a wide range of products, customers & industries, leveraging A/B testing, data interpretation, creative & targeting to maximise campaign reach & conversion • Driving preliminary implementation of 1-2-1 e-mail marketing automation• Evaluation & improvement of marketing processes & customer touch-points, introducing new technologies & best practice to maximise efficiency & ROI• Accountability for regular internal & external reporting of campaign statistics & performance against multiple vendors marketing plans & budgets• Briefing & management of internal & agency teams to deliver full campaigns & campaign support across multiple disciplines including: Creative / Direct / Digital / Social / Web Development• Total ownership of annual events strategy - Trade Show / Seminars / Webinars Show less

• Marketing Assistant

  • Jul 2012 - Nov 2013

  • Ownership of broad & targeted full cycle email marketing campaigns from segmentation, design, testing & optimisation through to delivery & reporting• Responsibility for content management & creation across all company websites & content channels - CMS & HTML• Creation of regular direct / social marketing content & sales support collateral• CRM database management including customer profiling & segmentation• Management & reporting of all search engine / display network PPC accounts campaigns • Implementation of campaign ROI tracking & reporting capability• Planning & execution of all trade-show & event attendance Show less



Zurich Insurance

• Switzerland
• Insurance
• 700 & Above Employee

• Broker Marketing Assistant Intern

  • Feb 2012 - Jul 2012

  Content creation / Copy writing Proof reading Intranet content management Market research / Competitor analysis Video editing Management of marketing collateral inventory Involved with: New Product Launches, Development / Production of marketing and promotional materials, Marketing campaigns, Annual trade show presence Content creation / Copy writing Proof reading Intranet content management Market research / Competitor analysis Video editing Management of marketing collateral inventory Involved with: New Product Launches, Development / Production of marketing and promotional materials, Marketing campaigns, Annual trade show presence



The Unique Communications Agency

• Guildford, United Kingdom

• PR Intern

  • Oct 2011 - Jan 2012

  • Rapid development of significant understanding of customer industries, enabling the effective creation of compelling content & copy • Ongoing management of media & press relationships • Rapid development of significant understanding of customer industries, enabling the effective creation of compelling content & copy • Ongoing management of media & press relationships



Kart Klub

• Aldershot

• Manager

  • Jul 2007 - Sep 2011

  An Independent video game store in Aldershot Hampshire An Independent video game store in Aldershot Hampshire



Kingston University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Peer Assisted Learning Guide - Digital Media

  • Sep 2007 - Jun 2009