Experience

Utron - Parking Solutions

• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee

• EVP, Global Sales & Marketing

  • Feb 2022 - Present

  Executive global position within Uron's headquarters, providing guidance to Utron's North American operations, expanding Utron's global reach and business development of innovative vertical markets for Utron's current and future products.

• EVP, Sales & Marketing

  • Jun 2016 - Feb 2022

  Executive hands-on leader in Utron's full scope of activities, with emphasis on its sales and marketing as a growth engine:• Business Development - Researched market and clients needs. Identified and established vertical markets for Utron's solutions.• Sales management - Recruited, trained, motivated, and empowered a team of sales representatives, to meet their KPIs and goals (both company's and personal goals).• Achieved company objectives through effective planning, setting sales goals, analyzing performance data, and projecting future performance.• Continuously developed the team's members personal growth through leadership and self-example. • Developed and maintained client relationships.• Contract negotiations - built Utron's contracts templates. Negotiated business and legal terms for design, procurement, manufacturing, installation and on going service operations. Show less



Unitronics Systems, Inc.

• CEO

  • Apr 2012 - Jun 2016

  CEO of Unitronics Systems, Inc. - Subsidiary of Unitronics LTD (Israel) - Established this new subsidiary dedicated to Unitronics’ automated parking systems in the North American market, by splitting its operations from Unitronics Inc.• Lead the development of the company’s vision and long- and short-term strategies and goals in an emerging market.• Reported directly to parent group CEO.• Figurative head of the company when communicating with clients and stockholders.• Empowered the team for personal and team excellence through self-example.• Managed overall operations and make major decisions affecting the organization.• Managed the organization’s resources: Sales, Marketing, Field Operations, HR, Engineering.• Negotiate or approve agreements and contracts for the organization. Show less

• Director, North America Systems Division

  • Apr 2009 - Apr 2012

  Cross-funtional team leadership:•Established new departments from ground-up (sales, marketing, pre-sales engineering, operations -projects management, service, HR), shaping the systems division operations in the North American market.•Recruited heads of departments.•Directed and guided the departments work, to achieve the division's KPIs and goals.• developed geographical and vertical markets.• Established sales network (US, Canada) composed of inside/outside sales persons and external sales representatives. Show less

• Sales Engineering Manager

  • Apr 2008 - Apr 2009

  • Worked with CEO and VP of Sales in business development, sales and branding of the company’s newly developed automated parking products.• Researched market needs and vertical markets. •Worked closely with engineering to develop products based on market needs.

• Controls Department Manager

  • May 2007 - Apr 2008



Unitronics - PLC & Automation products

• Israel
• Automation Machinery Manufacturing
• 100 - 200 Employee

• Controls Engineering Manager

  • Apr 2006 - May 2007



Dor Drive Systems

• Application Engineer

  • Jul 2005 - Apr 2006

  Motion Control and Drive Systems development Motion Control and Drive Systems development



Netafim

• Israel
• Agriculture, Construction, Mining Machinery Manufacturing
• 700 & Above Employee

• Controls Engineer

  • 2000 - 2005