Experience

Assemble Incorporated

• Canada
• Design Services
• 1 - 100 Employee

• Innovation Strategy, Design, and Project Development

  • Jul 2012 - Present

  Strategic Planning and Design Projects are confidential. Strategic Planning and Design Projects are confidential.



Loyal VC

• Canada
• Financial Services
• 1 - 100 Employee

• Venture Partner

  • Oct 2021 - Present

  Loyal runs a global venture fund with flexible redemptions and a proprietary gate-stage process, reducing investment bias and unlocking greater returns. Partnered with INSEAD, Founder Institute, and 500+ advisors, we are Loyal to the world with 250+ investments in 50+ countries

• Advisor

  • Apr 2018 - Present



The Founder Institute

• Nigeria
• Wellness and Fitness Services

• Mentor- Idea stage start ups with purpose-driven brand and business ideas

  • Jun 2014 - Present

  Top-rated mentor for Toronto and Waterloo in the area of Branding and Marketing, Customer Research and Development, Naming and Positioning in The World's Largest Entrepreneur Training & Startup Launch Program Top-rated mentor for Toronto and Waterloo in the area of Branding and Marketing, Customer Research and Development, Naming and Positioning in The World's Largest Entrepreneur Training & Startup Launch Program


Toronto Metropolitan University
• Canada
• Higher Education
• 700 & Above Employee
• Advisory Board Member - Interdisciplinary hub for design and fabrication

  • Mar 2017 - Present

Fairly AI
• Canada
• Software Development
• 1 - 100 Employee
• Advisory Board - Regulatory Technology for Trusted Artificial Intelligence

  • Jun 2020 - Present


Intelocate

• Canada
• Information Technology & Services
• 1 - 100 Employee

• Advisor - Multi-location Communication Platform for Property and Retail Tech

  • Jun 2015 - Present

  Intelocate is a web/mobile communications platform simplifies store rollouts and updates for brands and front line sales staff. Intelocate is a web/mobile communications platform simplifies store rollouts and updates for brands and front line sales staff.


TENAMINT
• Canada
• Internet Publishing
• 1 - 100 Employee
• Advisory Board - Digital shares of authentic, rare and exclusive sports trading cards

  • Jun 2021 - Present

Port Transit
• United States
• 1 - 100 Employee
• Advisory Board- Transportation to the best events in town (even if you're out of town)

  • Mar 2016 - Dec 2022


Canada's Sports Hall of Fame

• Canada
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• CMO

  • Mar 2018 - Mar 2020

  Digital Transformation of the museum, education and awards programming, rebranding Canada's highest sporting honour with the introduction of The Order of Sport and education as Beyond the Win. Linking champions to social outcomes, the Sport and Spirit sponsors included Twitter Sports, CBC Sports, Rogers/Sportsnet, MLSE, Sobeys, West Jet, and AMJ Campbell. Partnered with Canadian Olympic Committee, Canadian Olympic Hall of Fame, University Sports (USports). Digital Transformation of the museum, education and awards programming, rebranding Canada's highest sporting honour with the introduction of The Order of Sport and education as Beyond the Win. Linking champions to social outcomes, the Sport and Spirit sponsors included Twitter Sports, CBC Sports, Rogers/Sportsnet, MLSE, Sobeys, West Jet, and AMJ Campbell. Partnered with Canadian Olympic Committee, Canadian Olympic Hall of Fame, University Sports (USports).



Syngrafii Inc.

• Canada
• Software Development
• 1 - 100 Employee

• Board Director, Secure Digital Identity Solution

  • 2010 - 2014

  Board Director for Secure Mobile/Digital Wet Signature Solutions pioneered by Founder Margaret Atwood. Board Director for Secure Mobile/Digital Wet Signature Solutions pioneered by Founder Margaret Atwood.



Kneebone Inc.

• Canada
• Software Development
• 1 - 100 Employee

• CEO and Co-Founder, Enterprise Marketing Analytics SaaS

  • 2002 - 2012

  Kneebone Inc. is a Patented Marketing Performance Management SaaS that aligns and models attributed/unattributed Marketing Investments to show lift in Business Performance and the impact of External Conditions for forecasting. Customers include Globe and Mail, RBC, CIBC, Scotiabank, Mars Foods, Boston Pizza, Bacardi, Rona, Grouse Mountain, Nintendo, Subway. BEAT (Brand Execution and Timing) syndicated Omnibus research: customers; RBC, Scotiabank, CIBC. Kneebone Inc. sold to Deloitte in… Show more Kneebone Inc. is a Patented Marketing Performance Management SaaS that aligns and models attributed/unattributed Marketing Investments to show lift in Business Performance and the impact of External Conditions for forecasting. Customers include Globe and Mail, RBC, CIBC, Scotiabank, Mars Foods, Boston Pizza, Bacardi, Rona, Grouse Mountain, Nintendo, Subway. BEAT (Brand Execution and Timing) syndicated Omnibus research: customers; RBC, Scotiabank, CIBC. Kneebone Inc. sold to Deloitte in 2012. Show less Kneebone Inc. is a Patented Marketing Performance Management SaaS that aligns and models attributed/unattributed Marketing Investments to show lift in Business Performance and the impact of External Conditions for forecasting. Customers include Globe and Mail, RBC, CIBC, Scotiabank, Mars Foods, Boston Pizza, Bacardi, Rona, Grouse Mountain, Nintendo, Subway. BEAT (Brand Execution and Timing) syndicated Omnibus research: customers; RBC, Scotiabank, CIBC. Kneebone Inc. sold to Deloitte in… Show more Kneebone Inc. is a Patented Marketing Performance Management SaaS that aligns and models attributed/unattributed Marketing Investments to show lift in Business Performance and the impact of External Conditions for forecasting. Customers include Globe and Mail, RBC, CIBC, Scotiabank, Mars Foods, Boston Pizza, Bacardi, Rona, Grouse Mountain, Nintendo, Subway. BEAT (Brand Execution and Timing) syndicated Omnibus research: customers; RBC, Scotiabank, CIBC. Kneebone Inc. sold to Deloitte in 2012. Show less



Reknewco Ltd. / Cleanairpass Carbon Offsets

• Co-Founder

  • 2006 - 2007

  Working with the Kneebone platform, developed concepts for Renewable energy advocacy, products and services. Grouse Mountain Wind Turbine study. Cleanairpass passenger car offset certification. Working with the Kneebone platform, developed concepts for Renewable energy advocacy, products and services. Grouse Mountain Wind Turbine study. Cleanairpass passenger car offset certification.



Rebuild Ltd.

• United Kingdom
• Retail

• Founder/Marketing Performance Consultancy

  • Jan 2000 - Dec 2004

  Rebuilding the Agency/Client Marketing Environment with data-driven strategy and performance-based relationships for Bell Globe Media and EuroRSCG clients Dell, Altamira, Home Hardware, Volvo, Sprint Canada. Rebuilding the Agency/Client Marketing Environment with data-driven strategy and performance-based relationships for Bell Globe Media and EuroRSCG clients Dell, Altamira, Home Hardware, Volvo, Sprint Canada.



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Vice President, Director of Strategic Planning and Business Development, Enterprise/JWT

  • Sep 1996 - Jan 2000

  Initial consulting contract to reposition the Agency "Enterprise" as a entrepreneurial Agency within the WPP portfolio alongside JWT Responsible for Strategic Planning and Business Development of core Tim Hortons brand and Discovery Channel, The W Network, Block Drug, Scott Paper, McCormick/Clubhouse, The Toronto Star, CN Tower Initial consulting contract to reposition the Agency "Enterprise" as a entrepreneurial Agency within the WPP portfolio alongside JWT Responsible for Strategic Planning and Business Development of core Tim Hortons brand and Discovery Channel, The W Network, Block Drug, Scott Paper, McCormick/Clubhouse, The Toronto Star, CN Tower



The W Co.

• United States
• 1 - 100 Employee

• Strategic Planning Partner

  • Jan 1991 - Sep 1996

  Strategic Planning and Content Development: Fidelity Investments, Nesbitt Burns, Elizabeth Arden, Chanel, BMW Canada, GM, Ingram Micro, Hewlett Packard Strategic Planning and Content Development: Fidelity Investments, Nesbitt Burns, Elizabeth Arden, Chanel, BMW Canada, GM, Ingram Micro, Hewlett Packard



DDB / Lowe

• Client Services

  • 1986 - 1991

  Global brand advertising Chanel, Porsche, Audi, Quaker, Gatorade, BMW, Stella Artois, Fiberglas Canada, Dow, Participaction, Commission for Fairplay in Sport, Bell, Pork Marketing Board, Heineken Global brand advertising Chanel, Porsche, Audi, Quaker, Gatorade, BMW, Stella Artois, Fiberglas Canada, Dow, Participaction, Commission for Fairplay in Sport, Bell, Pork Marketing Board, Heineken