Experience

Qapital

• United States
• Financial Services
• 1 - 100 Employee

• Vice President Marketing

  • Oct 2022 - Present

  San Francisco, California, United States Qapital is a money management app that seamlessly integrates financial planning into day-to-day life. Intended to fit any life stage, lifestyle, or budget, Qapital’s customizable set-and-forget money tools allow users to save, invest, manage debt, and budget easily – on their own or with a partner. Qapital makes it easy for users to get started, get a big-picture view of their finances, and achieve their version of financial success. With over 2M+ members, Qapital has helped users save almost… Show more Qapital is a money management app that seamlessly integrates financial planning into day-to-day life. Intended to fit any life stage, lifestyle, or budget, Qapital’s customizable set-and-forget money tools allow users to save, invest, manage debt, and budget easily – on their own or with a partner. Qapital makes it easy for users to get started, get a big-picture view of their finances, and achieve their version of financial success. With over 2M+ members, Qapital has helped users save almost $3B collectively toward their goals since its creation. Show less



Eve Wellness

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Co-Founder & President

  • Jan 2022 - Present

  United States A New Approach for Screening For Breast Cancer in a SPA! 😁 With NO RADIATION ☢️ Our advanced, FDA-Approved ultrasound technology coupled with FDA-Approved Artificial Intelligence lets you screen earlier and more frequently to stay on top of your breast health. It’s more comfortable than a mammogram, generally less expensive than MRI, quick and convenient, and there is no risk of radiation exposure.



Be Local SF

• United States
• Public Relations and Communications Services

• Founder - Blog - Helping Local Businesses (Non-Profit)

  • Mar 2020 - Aug 2022

  San Francisco Bay Area Started from the heart of a Bay Area Native who has lived in SF for over 20+ years Be Local SF was born out of his love and appreciation for his city and my dedication to helping local businesses have an authentic voice in the sea of the internet. My mission is to have SF Residents become more Local, learn more about the stories of Local places, and allow us to Be Local SF, and let's have some fun!



QView Medical, Inc

• United States
• Software Development

• Marketing Consultant

  • Feb 2018 - May 2022

  Los Altos, California, United States QView Medical develops and sells AI image-analysis systems for the reading of 3D Automated Breast Ultrasound Systems (ABUS)



KrynkleInc

• United States
• Software Development

• Co-Founder

  • Jan 2015 - Sep 2021

  San Francisco Bay Area [Shutting Down Q3 2021] Krynkle is a transformative way to manage the moments in your home. More Home – Less Work. It helps to track and build equity in your most important asset, your house. It calculates the amount to spend on remodeling projects, while storing your important project documents and images. Focused on GTM, User Experience, Product Development, Capital Raising and Marketing. • Led market research to gauge initial industry demand, leading to an MVP, which generated… Show more [Shutting Down Q3 2021] Krynkle is a transformative way to manage the moments in your home. More Home – Less Work. It helps to track and build equity in your most important asset, your house. It calculates the amount to spend on remodeling projects, while storing your important project documents and images. Focused on GTM, User Experience, Product Development, Capital Raising and Marketing. • Led market research to gauge initial industry demand, leading to an MVP, which generated additional funding to enable product development. • Created revenue targets centered on a CRM tool for Brokers to provide a value-add for their clients, utilizing our core document storage product to help manage their real property assets. • Built MVP to meet customer expectations and launched our beta on the platform within one year. Initial Target Segments - Real Estate, Insurance, Mortgage Industries • Raised Initial Seed Fund / Integrated Hubspot, SFDC, Google Analytics for Marketing. Show less



Fondue Lab, Inc.

• Managing Director

  • Apr 2013 - Feb 2015

  San Francisco Bay Area Fractional CMO firm focused on early-stage startup companies. We focus on all parts marketing strategy and more such as brand, growth, social media, digital marketing, media planning, business development, and sales strategy. QView Medical, the only FDA Approved AI Breast Screening company came to us needing GTM, Website, Sales Collateral, Lead Generation Strategy, PR Strategy, and Brand Messaging. Clients: QView Medical, Contract Safe, Uber, Airbnb, Aintu, Karmic Labs… Show more Fractional CMO firm focused on early-stage startup companies. We focus on all parts marketing strategy and more such as brand, growth, social media, digital marketing, media planning, business development, and sales strategy. QView Medical, the only FDA Approved AI Breast Screening company came to us needing GTM, Website, Sales Collateral, Lead Generation Strategy, PR Strategy, and Brand Messaging. Clients: QView Medical, Contract Safe, Uber, Airbnb, Aintu, Karmic Labs (acq: Prepaid Technologies) Show less



BumeBox

• VP of Marketing & Business Development

  • Feb 2012 - Apr 2013

  Palo Alto, California Responsible for Marketing & Business Development and delivered over 100 social branded client experiences on the platform. An amazing list of clients: Marc Jacobs, Tory Burch, 20th Century Fox, eBay, Honda, Oscar de la Renta, Michael Kors, People en Espanol, and Calvin Klein.



Chase

• United States
• Financial Services
• 700 & Above Employee

• VP Digital and Social Marketing

  • Jan 2009 - Feb 2012

  Led all Corporate Digital and Social marketing programs for JPMorgan Chase. • Over 3 Million fans in less than two years, donated $15MM to local charities, and became a leading voice for social philanthropy. http://vimeo.com/61830559 • First to market with one of the most successful corporate brand and social crowdsourced philanthropy programs on Facebook, Chase Community Giving. • Created the initial process of defining Corporate view on Social Governance. • Defined /… Show more Led all Corporate Digital and Social marketing programs for JPMorgan Chase. • Over 3 Million fans in less than two years, donated $15MM to local charities, and became a leading voice for social philanthropy. http://vimeo.com/61830559 • First to market with one of the most successful corporate brand and social crowdsourced philanthropy programs on Facebook, Chase Community Giving. • Created the initial process of defining Corporate view on Social Governance. • Defined / Published / Sourced the corporate social vendor process for selecting external partners. o Created the Social Governance Council & Platform, worked with legal to develop the firm’s legal position on social networks, posting, and engagement. • Partnered with McKinsey to develop and implement the Digital Marketing framework across the firm. • Digital Marketing Group (DMG) formed to help provide digital insight and technologies across all lines of business, contributing to each line’s KPI’s. • Responsible for the global digital media strategy, planning and creative for the JP Morgan Way Forward campaign. • Oversaw the successful transfer of digital marketing tools during the acquisition of Washington Mutual by JP Morgan Chase. Integrated the email subscription list and website brand transition of 16 million accounts within ten months, maintaining strong levels of engagement. Show less



Washington Mutual Bank

• United States
• Banking
• 1 - 100 Employee

• First Vice President Digital Marketing (ACQ: JP Morgan Chase 2008)

  • Jun 2004 - Dec 2008

  Executive lead for online acquisition, advertising, social and branding programs for all Washington Mutual products and services. • Drafted three-year strategic marketing plan which focused on improving online sales, rebranding the overall experiences, and partnering with all marketing channels to support 360 view of our campaigns. • Built and re-launched the WaMu.com online brand, a web business that serviced over four million customers and generated over 3,300 online applications… Show more Executive lead for online acquisition, advertising, social and branding programs for all Washington Mutual products and services. • Drafted three-year strategic marketing plan which focused on improving online sales, rebranding the overall experiences, and partnering with all marketing channels to support 360 view of our campaigns. • Built and re-launched the WaMu.com online brand, a web business that serviced over four million customers and generated over 3,300 online applications each day. • Online Marketing surrounding the new WaMu.com assisted in the growth of the industry’s first paperless origination process. The new platform grew from 23,000 accounts in 2004 to 1.5MM in 2007. • Grew the online advertising budget from $5MM in 2005 to $45MM in 2008 using a marketing mix model, while reducing cost per acquisition from $500 to under $100. Recent Awards: 2008 Gold Addy Adward - WaMu Mortgage Plus 2008 Bronze Addy Adward - WaMu Friendly Banner 2008 OMMA Finalist - WaMu Facebook Strategy 2008 Ad Tech - Best Banner Ad 2008 IAC - WaMu Friendly Banner 2006 - Bronze Canne Lion - Trappedbanker.com Show less



Business Renovation Group

• Management Consultant

  • Jan 2003 - Jun 2004

  A boutique consulting firm that provided internet commerce and multi-channel retailing services. • Clients Amazon.com, Linens N Things, Williams-Sonoma and Pottery Barn



Kmart

• United States
• Retail
• 700 & Above Employee

• VP of Marketing - Kmart.com

  • Apr 2000 - Dec 2002

  San Francisco Bay Area Oversaw all Marketing for Kmart.com / Bluelight.com • Managed $30M strategic partnership with Yahoo. • Implemented unique web purchase codes in the weekly circular distributed to over 70MM households driving online purchases while discovering offline. • Overhauled the overall branding of the eCommerce business from Bluelight.com to Kmart.com. • Helped direct Kmart.com through Kmart’s Chapter 11 restructuring. • Launched/Marketed the BlueLight Free ISP the fastest growing… Show more Oversaw all Marketing for Kmart.com / Bluelight.com • Managed $30M strategic partnership with Yahoo. • Implemented unique web purchase codes in the weekly circular distributed to over 70MM households driving online purchases while discovering offline. • Overhauled the overall branding of the eCommerce business from Bluelight.com to Kmart.com. • Helped direct Kmart.com through Kmart’s Chapter 11 restructuring. • Launched/Marketed the BlueLight Free ISP the fastest growing ISP with over 10M registered users. • Responsible for managing our relationships with our four custom stores. (Martha Stewart, Nickelodeon, Sesame Street, Jaclyn Smith) Show less



Brightmail, Inc.

• United States
• Technology, Information and Internet

• Director of Marketing

  • 1998 - Apr 2000

  San Francisco Bay Area Acquired by Symantec in 2004 was the first enterprise solution for slowing Spam in our inbox. • One of the first ten employees responsible for Marketing. • Responsible for the Initial Website, Branding, Sales Material, Collateral reporting to the CEO. • Drafted our initial B2B Marketing strategy to build awareness around defeating “SPAM” with BrightMail through Print, Display & Search.