Monica Hernandez

Director of Membership and Engagement at American Marketing Association at Florida International University (AMA at FIU)
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US
Languages
  • Spanish Native or bilingual proficiency

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Bio

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Credentials

  • Adobe Certified Associate (ACA)
    Adobe
    Apr, 2019
    - Nov, 2024

Experience

  • American Marketing Association at Florida International University (AMA at FIU)
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Membership and Engagement
      • Jan 2023 - Present

      • Established a comprehensive database to monitor and maintain records of 133 memberships. • Implemented an attendance tracking system for weekly meetings. • Arranged and executed a cost-effective banquet for 50 guests. • Handled awards for 17 categories from nominations to announcing winners. • Listened and conveyed member feedback back to the executive board. • Established a comprehensive database to monitor and maintain records of 133 memberships. • Implemented an attendance tracking system for weekly meetings. • Arranged and executed a cost-effective banquet for 50 guests. • Handled awards for 17 categories from nominations to announcing winners. • Listened and conveyed member feedback back to the executive board.

  • Roaring Concepts
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Manager
      • Jan 2022 - Dec 2022

      • Managed communication between Speechify and Roaring Concepts to create student outreach.• Directed a team of 7 to work within a constraining budget to produce high-quality low overhead events.• Created a comprehensive survey to understand Speechify and its relative cost in relation to student affordability.• Supervised a team of 5 using social media and marketing activations to boost customer engagement.

    • Marketing Intern
      • Aug 2021 - Dec 2021

      • Organized a 3-month long giveaway to increase traffic to a client's app, Queue - What to Watch.• Collaborated with team members and the brand manager on a weekly basis.• Executed 5 business to consumer marketing activations to engage the target market.

Education

  • Florida International University
    Bachelor of Business Administration - BBA, Marketing
    2020 - 2023

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