Rochelle Castillejos
Group Director of Revenue, Distribution & Optimization at Gulf Hotels Group- Claim this Profile
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Bio
Garfield Jones
Rochelle has been a key team member in Gulf Hotels Group for more than 8 years during which time she has managed the corporate RDO department and also overseen the sales & marketing departments of the Gulf Hotel and Gulf Court Hotel Business Bay, Dubai from time to time. When she joined GHG, she brought with her considerable experience in revenue management, distribution and optimization and put that experience to great use, setting up the Group’s RDO department and providing essential support to the management of the Group’s hotels. She has been a great asset in the expansion of the Group and the opening of new hotels, identifying and finalising IBE’s and setting up distribution networks and OTA accounts
Imbi Sarv
Rochelle is very detailed-orientated person always striving to achieve the best results. Her analytic and thorough approach to any topic is just amazing. She loves to guide and teach new things to her colleagues/partners, to make things happen and better being at the same time very cooperative and remaining calm. Her devotion to her job is phenomenal.
Garfield Jones
Rochelle has been a key team member in Gulf Hotels Group for more than 8 years during which time she has managed the corporate RDO department and also overseen the sales & marketing departments of the Gulf Hotel and Gulf Court Hotel Business Bay, Dubai from time to time. When she joined GHG, she brought with her considerable experience in revenue management, distribution and optimization and put that experience to great use, setting up the Group’s RDO department and providing essential support to the management of the Group’s hotels. She has been a great asset in the expansion of the Group and the opening of new hotels, identifying and finalising IBE’s and setting up distribution networks and OTA accounts
Imbi Sarv
Rochelle is very detailed-orientated person always striving to achieve the best results. Her analytic and thorough approach to any topic is just amazing. She loves to guide and teach new things to her colleagues/partners, to make things happen and better being at the same time very cooperative and remaining calm. Her devotion to her job is phenomenal.
Garfield Jones
Rochelle has been a key team member in Gulf Hotels Group for more than 8 years during which time she has managed the corporate RDO department and also overseen the sales & marketing departments of the Gulf Hotel and Gulf Court Hotel Business Bay, Dubai from time to time. When she joined GHG, she brought with her considerable experience in revenue management, distribution and optimization and put that experience to great use, setting up the Group’s RDO department and providing essential support to the management of the Group’s hotels. She has been a great asset in the expansion of the Group and the opening of new hotels, identifying and finalising IBE’s and setting up distribution networks and OTA accounts
Imbi Sarv
Rochelle is very detailed-orientated person always striving to achieve the best results. Her analytic and thorough approach to any topic is just amazing. She loves to guide and teach new things to her colleagues/partners, to make things happen and better being at the same time very cooperative and remaining calm. Her devotion to her job is phenomenal.
Garfield Jones
Rochelle has been a key team member in Gulf Hotels Group for more than 8 years during which time she has managed the corporate RDO department and also overseen the sales & marketing departments of the Gulf Hotel and Gulf Court Hotel Business Bay, Dubai from time to time. When she joined GHG, she brought with her considerable experience in revenue management, distribution and optimization and put that experience to great use, setting up the Group’s RDO department and providing essential support to the management of the Group’s hotels. She has been a great asset in the expansion of the Group and the opening of new hotels, identifying and finalising IBE’s and setting up distribution networks and OTA accounts
Imbi Sarv
Rochelle is very detailed-orientated person always striving to achieve the best results. Her analytic and thorough approach to any topic is just amazing. She loves to guide and teach new things to her colleagues/partners, to make things happen and better being at the same time very cooperative and remaining calm. Her devotion to her job is phenomenal.
Credentials
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edX Verified Certificate for Introduction to Global Hospitality Management
edX
Experience
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Gulf Hotels Group
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Bahrain
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Hospitality
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1 - 100 Employee
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Group Director of Revenue, Distribution & Optimization
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Apr 2015 - Present
*Responsible for overseeing the group's revenue management efforts and maximizing the performance from online channels. *Act as key contact to representation companies. *Spearhead effective efforts to organize tactics for group sales and optimize conversion. *Drive market share and revenue performance through proper pricing and mix management. *Responsible for overseeing the group's revenue management efforts and maximizing the performance from online channels. *Act as key contact to representation companies. *Spearhead effective efforts to organize tactics for group sales and optimize conversion. *Drive market share and revenue performance through proper pricing and mix management.
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Gulf Court Hotel Business Bay
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United Arab Emirates
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Hospitality
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1 - 100 Employee
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Interim Director of Sales & Marketing
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Dec 2017 - Jun 2018
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The Gulf Hotel Bahrain Convention & Spa
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Bahrain
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Hospitality
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100 - 200 Employee
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Interim Director of Business Development & Strategy
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Sep 2017 - Feb 2018
* Managed a team of 30 people which included sales, marketing, reservations, distribution, banquets, loyalty and branding under this five star property. * Doubled the corporate segment production for the months of October and November 2017. * Managed a team of 30 people which included sales, marketing, reservations, distribution, banquets, loyalty and branding under this five star property. * Doubled the corporate segment production for the months of October and November 2017.
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Hotel Revenue Plus
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United States
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Hospitality
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Founder
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Oct 2013 - Apr 2015
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WorldHotels
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Germany
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Hospitality
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1 - 100 Employee
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Regional Manager, Performance & Revenue Optimization EMEA
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Sep 2010 - Sep 2013
*Coached and consulted hotels in implementing an effective revenue management culture. Audited and analyzed business practices and recognized opportunity for improvements and performance optimization which resulted in increases in revenue and or cost savings. *Acted as key contact for hotels in EMEA and built relationships in order to fulfil their needs to all benefits and services offered. *Provided high quality support and service to all properties on all CRS, RFP or other systems… Show more *Coached and consulted hotels in implementing an effective revenue management culture. Audited and analyzed business practices and recognized opportunity for improvements and performance optimization which resulted in increases in revenue and or cost savings. *Acted as key contact for hotels in EMEA and built relationships in order to fulfil their needs to all benefits and services offered. *Provided high quality support and service to all properties on all CRS, RFP or other systems related operational issues. Show less *Coached and consulted hotels in implementing an effective revenue management culture. Audited and analyzed business practices and recognized opportunity for improvements and performance optimization which resulted in increases in revenue and or cost savings. *Acted as key contact for hotels in EMEA and built relationships in order to fulfil their needs to all benefits and services offered. *Provided high quality support and service to all properties on all CRS, RFP or other systems… Show more *Coached and consulted hotels in implementing an effective revenue management culture. Audited and analyzed business practices and recognized opportunity for improvements and performance optimization which resulted in increases in revenue and or cost savings. *Acted as key contact for hotels in EMEA and built relationships in order to fulfil their needs to all benefits and services offered. *Provided high quality support and service to all properties on all CRS, RFP or other systems related operational issues. Show less
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Jumeirah Hotels & Resorts
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United Arab Emirates
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Hospitality
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700 & Above Employee
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Market Strategy Support Specialist
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Jul 2004 - Sep 2010
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Director of Sales
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Jan 2003 - Jun 2004
*Was in charge of handling 5 Account Managers, 1 Reservations Officer, and 1 Sales Assistant *Was responsible for accomplishing production reports, forecasting, and packages for the property. *Created SOPs for the Sales Department *Handled Top 10 Corporate Accounts
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Account Manager
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Dec 2001 - Jan 2003
*Responsibilities included scouting for potential clients, company presentations, to closing business deals in Corporate Accounts *Was in charge of organizing closed deals and arranging their activities in the Hotel *Served as official interface between client companies and Legend Hotel, and coordination of management and staff before, during and after functions *Was able to achieve 174% of monthly Banquet Revenue quota for corporate accounts.
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Sales Account Manager
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Jul 2000 - Dec 2001
*Served as Group Sales Account Manager for the three properties located at Cebu (Waterfront Cebu City Hotel / Waterfront Airport Hotel & Casino) and Davao (Waterfront Insular Hotel) *Responsibilities included scouting for potential clients, company presentations, to closing business deals in all types of market (Government agencies, Associations, Corporate accounts, Travel Agencies, etc.) *In charge of organizing closed deals and arranging their activities in the different… Show more *Served as Group Sales Account Manager for the three properties located at Cebu (Waterfront Cebu City Hotel / Waterfront Airport Hotel & Casino) and Davao (Waterfront Insular Hotel) *Responsibilities included scouting for potential clients, company presentations, to closing business deals in all types of market (Government agencies, Associations, Corporate accounts, Travel Agencies, etc.) *In charge of organizing closed deals and arranging their activities in the different properties *Was able to achieve 175% of Room Revenue quota for Waterfront Cebu City Hotel. Show less *Served as Group Sales Account Manager for the three properties located at Cebu (Waterfront Cebu City Hotel / Waterfront Airport Hotel & Casino) and Davao (Waterfront Insular Hotel) *Responsibilities included scouting for potential clients, company presentations, to closing business deals in all types of market (Government agencies, Associations, Corporate accounts, Travel Agencies, etc.) *In charge of organizing closed deals and arranging their activities in the different… Show more *Served as Group Sales Account Manager for the three properties located at Cebu (Waterfront Cebu City Hotel / Waterfront Airport Hotel & Casino) and Davao (Waterfront Insular Hotel) *Responsibilities included scouting for potential clients, company presentations, to closing business deals in all types of market (Government agencies, Associations, Corporate accounts, Travel Agencies, etc.) *In charge of organizing closed deals and arranging their activities in the different properties *Was able to achieve 175% of Room Revenue quota for Waterfront Cebu City Hotel. Show less
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Account Manager
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Jun 1998 - Jul 2000
*Served in the Hotel & Resort Division, specifically assigned under Alegre Beach Resort *Responsibilities included scouting for potential clients, company presentations, to closing business deals and assisting company group coordinators during actual functions in Cebu *Served as official interface between client companies and Alegre Beach Resort, and coordination of management and staff before, during and after functions *Consistently surpassed my monthly quota of corporate accounts. *Served in the Hotel & Resort Division, specifically assigned under Alegre Beach Resort *Responsibilities included scouting for potential clients, company presentations, to closing business deals and assisting company group coordinators during actual functions in Cebu *Served as official interface between client companies and Alegre Beach Resort, and coordination of management and staff before, during and after functions *Consistently surpassed my monthly quota of corporate accounts.
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Education
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1993 - 1998
University of the Philippines
Bachelor of Science in Tourism, Hospitality Administration/Management -
1993 - 1998
University of the Philippines
Bachelor of Science, Tourism
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