Chief Marketing Officer

• Jun 2022 - Present

Vice President Marketing

• Oct 2019 - Jun 2022

Launched Equinox Hotels brand extension Lead digital innovation including A/I and e-commerce integrations Championed successful 2020 Covid-19 response Founding member Equality & Belonging Leadership Council Set new standards for e-commerce and performance marketing across S.E.O, Earned Media, Paid Social and Website Conversion enhancements Launched Equinox Hotels brand extension Lead digital innovation including A/I and e-commerce integrations Championed successful 2020 Covid-19 response Founding member Equality & Belonging Leadership Council Set new standards for e-commerce and performance marketing across S.E.O, Earned Media, Paid Social and Website Conversion enhancements

Global Marketing Senior Director, Brand Marketing, W Hotels

• Dec 2016 - Oct 2019

Associate Director, Brand Management, Le Meridien Hotels & Resorts

• May 2015 - Dec 2016

Divisional Brand Leader, Le Meridien Hotels & Resorts (2015-Present) Served as Associate Director during most rapid growth in the brand’s North American history Increased portfolio footprint by 38% in a 2 year period Drove Guest Satisfaction performance and built awareness of Le Méridien as a new and exciting consumer brand and a rich development opportunity. Leveraged the strong pipeline of new hotels and developed an evolved global brand positioning to firmly establish Le Méridien in North America. Show less

Brand Manager, North America

• Apr 2014 - May 2015

Drove Revenue Per Available Room performance for divisional portfolio of franchise and managed hotels. Exceeded 10 year high.Directed all annual planning, marketing efforts and oversaw multi-million dollar budget.Built strong associate and brand culture with comprehensive immersion strategy to several thousand employees.Secured national partnerships and ensured continued success of divisional and global partners with funds in excess of $1.5M

Senior Marketing Manager

• Jan 2011 - Apr 2014

Responsible for Social Media growth and development of content for established and emerging platforms, including new media Directed holistic marketing strategy for hotel, luxury Bliss spa, four venues including BLT Steak and 74 luxury residencesDeveloped and strengthened key partnerships at both national and local levels and negotiated sponsorship agreements.Conceptualized activations and promotional events- W HappeningsServed as liaison with P.R Agency & create master P.R plan, including crisis managementCreated national print and television media opportunitiesManaged multi-milliondollar marketing budgetOversaw design and production of all collateral sales materials and assetsLead special projects multi-brand alliance: Convention Collection #1 in comp-set for RevPar, ADR, Occupancy and Guest Experience IndexResponsible for all weekly event programming in 3 outlets and management of entertainment budget.Increased outlet revenue by 49% in 2011and exceeded budgeted transient and weekend growth yearly.Developed 1st ever free Wi-Fi network outside the walls of a hotel in the world with fully integrated touchscreen portal and ecosystem including mobile App. Show less

Special Project Consultant

• Jan 2012 - Nov 2013

Developed new digital media campaign for collection of multi-brand hotels located near and around Centennial Olympic Park including Ritz-Carlton, Omni, Western, W Hotel, Embassy Suites, The Glenn Marriott Autograph Collection, Hilton-Garden Inn & Doubletree. Developed new digital media campaign for collection of multi-brand hotels located near and around Centennial Olympic Park including Ritz-Carlton, Omni, Western, W Hotel, Embassy Suites, The Glenn Marriott Autograph Collection, Hilton-Garden Inn & Doubletree.

Owner

• Jul 1997 - Jan 2011

Marketing consulting company servicing the hospitality industry and consumer products. Providing marketing and branding solutions, operations support and business development strategy. Clients include Real Estate Developers, Restaurateurs, Hoteliers and Non-Profits, in addition to Starwood, Marriott, Diplomat, Sage, Gemstone, Crescent, Tecton & others Directed day to day operations of award winning boutique consultancy. Negotiated client service contracts and proposals. Presented delivery of concept and implementation plans. Lead dynamic team of creatives and operations contractors. Directed Business Development strategy. Provided feasibility assessments and research. Delivered stakeholder presentations. Show less

Field Office Assistant Director

• Aug 1991 - Jul 1994

Assistant Director for Carter Center Field Offices in Georgetown, Guyana and Addis Abeba , Ethiopia. Responsible for field office operations, logistics, program support, deployment of election observers and assisting secret service with advance work prior to Presidential visits. Assistant Director for Carter Center Field Offices in Georgetown, Guyana and Addis Abeba , Ethiopia. Responsible for field office operations, logistics, program support, deployment of election observers and assisting secret service with advance work prior to Presidential visits.