Experience

Honda Australia Motor Vehicles

• Australia
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Head of Sales Strategy and Planning

  • Apr 2023 - Present

• Vehicle Sales Planning and Logistics Manager

  • Mar 2022 - Apr 2023

• National Asset Planning and Operations Lead

  • Apr 2021 - Mar 2022

• Dealer Business Manager

  • Apr 2019 - Apr 2021

• Project Lead (Agency Model)

  • Apr 2020 - Mar 2021

  Strategic planning and implementation of various programs to support transformation and enable smooth transition into the new business model.

• Senior Product Planner

  • May 2015 - Apr 2019



Kathmandu

• New Zealand
• Retail
• 700 & Above Employee

• Marketing Planner

  • Jun 2014 - Mar 2015

  Create and manage the Marketing campaign calendar for each year. Manage Marketing planning and ensure timely and clear communication of activity cross-functionally. Ensure excellent execution of all Marketing activities in AU, NZ and the UK through efficient and effective planning and cross-functional alignment. Analyse campaign performance and create reports with recommendations to improve future campaigns. Devise and implement processes to drive synergy across teams. Work closely with Marketing, Business Development & Sustainability (Online), Product, Supply Chain, Operations and IT teams to ensure accurate execution of all campaigns. Show less



Melbourne Business School

• Australia
• Higher Education
• 300 - 400 Employee

• Marketing Project Manager

  • Dec 2013 - Jun 2014

  Develop a Marketing Strategy for Executive Education in the local market and the South-East Asia region for 2014 and beyond Devise Marketing plans and content by liaising with internal and external communications and design teams and media agencies Develop a Marketing Strategy for Executive Education in the local market and the South-East Asia region for 2014 and beyond Devise Marketing plans and content by liaising with internal and external communications and design teams and media agencies



Sodexo

• France
• Facilities Services
• 700 & Above Employee

• Marketing and Brand Development Consultant

  • Aug 2013 - Dec 2013

  Worked with the Marketing Director to optimize the Sodexo Food service Brand portfolio by analyzing current portfolio, global portfolio and conducting industry research Also devised marketing strategy to generate more business at sites and increase revenue; and implemented re-launch of brands at sites Worked with the Marketing Director to optimize the Sodexo Food service Brand portfolio by analyzing current portfolio, global portfolio and conducting industry research Also devised marketing strategy to generate more business at sites and increase revenue; and implemented re-launch of brands at sites



Melbourne Business School

• Australia
• Higher Education
• 300 - 400 Employee

• Full-Time MBA Student

  • Aug 2012 - Aug 2013

  MBA Marketing/General Management: Projects: 1. Melbourne Business School - Market Research Project for understanding the Chinese Market: Conducted research for Melbourne Business School in Shanghai, China for understanding the thought process and criteria that Chinese students consider before applying to an MBA program. Conducted secondary research on the Chinese market to identify the trends in seeking business education among Chinese applicants. Identified and analyzed the current and potential competitors. Identified the points of parity and points of differentiation between MBS’s programs and those of the competitors. Visited Shanghai to conduct primary research by conducting in-depth interviews with MBS alumni, Education Consultants and prospective students; Also surveyed students attending MBA information sessions in Shanghai. Recommended marketing techniques and strategies to increase brand awareness of Melbourne Business School, which would help increase the number of Chinese applicants to MBS MBA program. 2. EngineersGarage.com - Market Research Project for expansion in Australia: Conducted research for an Indian start-up, EngineersGarage.com, which is a web-based platform for Electronics/Electrical engineering students to seek information on various projects and latest developments in the industry, to increase website traffic from the Australian region. Provided insights and recommendations based on our research to make the content more relevant for Australian engineering curriculum and also to increase awareness by using online marketing techniques. Show less



St Kilda Youth Service

• Primary and Secondary Education
• 1 - 100 Employee

• Marketing Intern

  • May 2013 - Jul 2013

  A not-for-profit organization to help disadvantaged youth attain specialized education and provide social service programs Responsibilities: • Devise, implement and manage online social media marketing campaign for the inaugural fund-raising event “A Night of HEAT” • Work with the CEO to develop an overall marketing and branding strategy for St. Kilda Youth Service and its various programs and social enterprises, with market research and analysis to increase corporate partnerships and clients • Assist in developing a marketing plan for the social enterprise ‘Blue SKYS Media’ and review the current business model to recommend an appropriate marketing mix that leads to an increase in business Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Senior ARC Analyst/Team Leader

  • Jul 2011 - Jul 2012

  Consulted global FMCG and Pharmaceutical clients by providing Customized Research solutions using Nielsen innovation analytics and leading two teams of analystsManaging research projects, providing insights and recommendations to assist clients in making key business decisionsManaging team, resources, workload and conducting performance appraisals for team members

• Research ARC Analyst

  • Sep 2009 - Jun 2011

  Consult and service various global FMCG and Pharmaceutical clients by creating research reports and analyzing data to generate meaningful insights and recommendations to assist clients in making critical business decisionsRunning various data analysis using SPSS and Nielsen proprietary tools to best answer client questions and meet project objectivesSales volume forecasting using Nielsen proprietary models for various new concepts/products for various clients