Callan van Aswegen
Account Relationship Manager at League Digital- Claim this Profile
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Bio
Credentials
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Trello Fundamentals Badge
AtlassianMay, 2023- Nov, 2024 -
Confluence Fundamentals
AtlassianApr, 2023- Nov, 2024 -
How to Run Effective Meetings
AtlassianApr, 2023- Nov, 2024 -
Jira Fundamentals
AtlassianApr, 2023- Nov, 2024 -
Google Analytics Certification
SkillshopMar, 2023- Nov, 2024
Experience
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League Digital
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South Africa
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Advertising Services
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1 - 100 Employee
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Account Relationship Manager
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May 2023 - Present
I work part of a Scrum Team servicing various clients within the Digital Enablement field. I work part of a Scrum Team servicing various clients within the Digital Enablement field.
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Sunfire Media
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South Africa
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Advertising Services
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Business Account Director
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Aug 2019 - Aug 2023
I have been main point of contact between the Investec Property Fund and the company, ensuring successful marketing outputs and successful campaign delivery both digitally and ATL. I lead a team of talented professionals and manage the office for growth and profitability Roles and Responsibilities: • Head up strategy and creative for the assigned projects. • Attend client meetings with participation at exco level. • Monitor and review strategic activities and ensure its completion within scheduled time and budget. • Overseeing running with daily project follow-ups with the team. • Performing market and trend analyse to identify new opportunities. • Taking care of new business, i.e. driving pitches, strategy development and working closely with the creative team in developing the client’s concept. • Solving business problems and dealing in crisis management. • Fostering a harmonious working environment. Show less
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dentsu
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Japan
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Advertising Services
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700 & Above Employee
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Account Director at Isobar Denstu Aegis
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Jan 2017 - Jun 2019
I was solely responsible for managing the company’s biggest profit portfolio including Estee Lauder and Hisense in addition to playing a supporting role on Honda. Roles and responsibilities: • Full accountability, ownership and management on client portfolio, material specs, client relationships, agency relationships (internal and external suppliers). • Understanding the brand and business objectives to achieve the most efficient campaign deliverables and performance. • Deliver client satisfaction through results driven campaigns per expected KPI’s and objectives. • Identify trends and insights, and optimise spend and performance based on these insights • Facilitation of meetings and workshops. • Participating in, and running strategic brainstorms. • Plan and manage all web, SEO/SEM, marketing databases, social media communication, paid media digital strategy. • Budget management, monthly revenue forecast and tracking management. • CMS platform knowledge: WordPress, SMS/EMAIL platform knowledge: Everlytic. • Highly creative in terms of writing with experience in devising digital campaigns that engage, inform and motivate. • Working knowledge of HTML, CSS, and JavaScript development and constraints. • Strong analytical skills and data-driven thinker. Show less
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Wunderman
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Advertising Services
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700 & Above Employee
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Brand Manager at Wunderman
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Jul 2014 - Dec 2016
Achievements: 2016 Loeries finalist for Skip #MyFabulous campaign and Silver winner for the most innovate digital campaign at the New Generation Awards. Roles and responsibilities: • Ensuring all online platforms are aligned and delivering on the objectives. • Main client liaison and ensuring effective communication between client and the internal team. • Identifying tactical opportunities for the brand in the digital space. • Working closely with the media team to ensure optimum use of paid media. • Driving innovative campaign ideas and understand the limitations. • Briefing creative and design teams and project management. • Ensuring the team are delivering work effectively and efficiently. • Working on new business and identifying business. • Driving all social media strategies for the brand. • Formulating and optimising on content pillars for a brand. • Ensuring content plans are aligned to the overall digital strategy. • Implementing procedures for effective ORM across social media platforms. • Identifying tactical opportunities for the brand in the digital space. • Advising on content optimisation during campaigns to ensure momentum and optimal visibility. • Compiling weekly / monthly platform reports and campaign reports. Show less
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Artifact Advertising
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South Africa
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Advertising Services
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1 - 100 Employee
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Digital PR & Social Media Manager
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Jun 2012 - Jul 2014
Achievements: Established the social department from scratch which I grew into a full team consisting of 10 within a year. Roles and responsibilities: • Working directly with Facebook to implement the social media strategy. • Creative conceptualisation for web, print and social media. • Social media engagement monitoring, complaints resolution and online reputation management. • Social media campaigns and competition management including reporting. • Competitive landscape tracking: identifying online trends, reviewing competitor content and recommendations. • Planning: content calendar creation for Facebook, Twitter, lnstagram and Pinterest. • Media management: ad creation, implementation, monitoring and recommendations. Reporting on social media effectiveness using Hootsuite, Facebook Insights, Social Bakers and Google Analytics. • Project and wireframe briefing for digital development of apps, Facebook tabs and websites. • Content generation and management: proof reading content and approval process. • Agency briefing and client reverts on all digital requirements. • Presenting and reporting on campaign performance at the end of each campaign, highlight milestones and areas for improvement. • Negotiating, invoicing, and securing payments Show less
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Education
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University of South Africa/Universiteit van Suid-Afrika
University of South Africa: Financial Management -
High School: HeronBridge College (Private Schooling) - 2018
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Damelin
Conference, Exhibition and Event Management -
Prue Leith
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2023 -
ExploreAI Academy
Data Science, Data Processing and Data Processing Technology/Technician
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