Experience

Gala

• United States
• Software Development
• 100 - 200 Employee

• Marketing Lead

  • Nov 2023 - Present

  Marketing Lead for Gala Music Division (Gala Entertainment)



The Flo Lab

• United States
• Marketing Services
• 1 - 100 Employee

• Brand Partnerships

  • Jan 2023 - Present

  Brand Partnerships, Product Placements, Sponsorships, Endorsements for A-list Recording Artists, Celebrities, Influencers and Athletes. (Maluma, Bad Bunny, JLo, Ozuna, Becky G, Latin Grammys, F1, etc)



SL Music & Marketing

• United States
• Marketing Services

• Founder

  • Jan 2019 - Present

  Greater Los Angeles Area Clients include: Gala, BIG3 (The Power), BuzzNog, Flo Lab (Maluma, JLO, Bad Bunny, Ozuna), CeeLo Green's The Pink, PitBull, Peso Pluma, Kinective Music Group, Timbaland, Gladys Pizarro, (Strictly Rhythm Records), Jim Jones, Joey Lawrence (Actor and Artist, David Nail (Grammy-nominated Country artist), Symphonic Distribution, Beats x Beers (Music Lifestyle event), DJ Roland Clark, Albert Menendez (Shakira, Black Eyed Peas, Nathy Peluso), Alfonso Lugo (Award-winning VO and latin pop artist), Huey… Show more Clients include: Gala, BIG3 (The Power), BuzzNog, Flo Lab (Maluma, JLO, Bad Bunny, Ozuna), CeeLo Green's The Pink, PitBull, Peso Pluma, Kinective Music Group, Timbaland, Gladys Pizarro, (Strictly Rhythm Records), Jim Jones, Joey Lawrence (Actor and Artist, David Nail (Grammy-nominated Country artist), Symphonic Distribution, Beats x Beers (Music Lifestyle event), DJ Roland Clark, Albert Menendez (Shakira, Black Eyed Peas, Nathy Peluso), Alfonso Lugo (Award-winning VO and latin pop artist), Huey Dunbar (DLG), DJ Nelson, Roy Mayorga (Stone Sour), Jesaiah, Turra Medina (Latin Grammy-Winning Mixer/Engineer), Nathi Gcabashe (Grammy-nominated songwriter), etc. Creative & Digital Marketing Strategies Account & Client Management Brand Partnerships, Sponsorships, Sales & Endorsements Music Publishing, Distribution, Catalogue Management and Administration Show less



MDIIO

• United States
• Music
• 1 - 100 Employee

• Manager, Brand Partnerships

  • Sep 2020 - Present

  Los Angeles, California, United States Find and secure catalogue partnerships with music publishers, labels, production houses, Grammy-winning clients, composers, film houses, enterprise accounts and more. Oversee partner music audio and ingestion process Plan and implement partnership marketing campaigns Maintain all partner accounts and support any issues Work alongside A&R, Sync & Marketing teams for additional marketing support Support Sales teams for sync negotiations, strategic partnerships and business… Show more Find and secure catalogue partnerships with music publishers, labels, production houses, Grammy-winning clients, composers, film houses, enterprise accounts and more. Oversee partner music audio and ingestion process Plan and implement partnership marketing campaigns Maintain all partner accounts and support any issues Work alongside A&R, Sync & Marketing teams for additional marketing support Support Sales teams for sync negotiations, strategic partnerships and business development opportunities Show less



Native Instruments

• Germany
• Musicians
• 300 - 400 Employee

• Digital Partner Account Representative

  • Jul 2018 - Dec 2018

  Greater Los Angeles Area Native Instruments, Sounds.com, Digital Supply Chain Cultivated, managed and strategically leveraged relationships with all assigned music instrument digital partners to maximize revenue Identified opportunities for new and potential partners, producers, songwriters, labels and publishers Helped develop loops, one-shots and Maschine expansion packages alongside clients for integration onto digital platform and Native Instruments gear. Assisted to create large scale campaigns… Show more Native Instruments, Sounds.com, Digital Supply Chain Cultivated, managed and strategically leveraged relationships with all assigned music instrument digital partners to maximize revenue Identified opportunities for new and potential partners, producers, songwriters, labels and publishers Helped develop loops, one-shots and Maschine expansion packages alongside clients for integration onto digital platform and Native Instruments gear. Assisted to create large scale campaigns alongside marketing, social, PR and merchandising teams Created and managed photo, video and audio assets alongside artists Performed market research and campaign analysis Worked with merchandising team for optimized website marketing strategy Assisted partners with delivery of audio, artwork assets and ingestion of products Provided client support for issues on accounts, outward-facing profiles or sound packages Client retention services and CRM management Accomplishments: First ever Major Label One-shots to be released. Native Instruments and BMG: Strictly Rhythm One-shots Developed the first Latin Campaign for Sounds.com and Native Instruments Launched the 2nd biggest campaign in sales within two months Show less



BMG - The New Music Company

• Germany
• Musicians
• 700 & Above Employee

• Digital Assets, Catalogue Marketing

  • Jul 2014 - Jul 2018

  Greater Los Angeles Area **Created, developed and designed the first-ever royalty bearing loops product in history for sale via Pro Tools. BMG Strictly Rhythm Producer Loops & BMG Salsoul Producer Loops . (Featured in DJ MAG, Billboard, etc) Created digital internal & external marketing campaigns and artwork to support BMG's international publishing repertoire. Created and managed partnerships/products to promote BMG catalogue. Curated themed campaigns, playlists, artwork and reports to support all… Show more **Created, developed and designed the first-ever royalty bearing loops product in history for sale via Pro Tools. BMG Strictly Rhythm Producer Loops & BMG Salsoul Producer Loops . (Featured in DJ MAG, Billboard, etc) Created digital internal & external marketing campaigns and artwork to support BMG's international publishing repertoire. Created and managed partnerships/products to promote BMG catalogue. Curated themed campaigns, playlists, artwork and reports to support all territories and marketing needs Supported A&R teams internationally, built strategic tools to market BMG repertoire among writers, producers, and international teams via sampling initiatives Supported the sync team with music searches, created sync edits, a capellas and instrumentals Identified and reported issues related to copyright information in 2.5 million song catalogue Inventoried physical assets from new catalogue acquisitions (Legacy catalogues, labels) Maintained song metadata, reported and created new ways to solve issues with our main user system, song ingestions **Accomplishments: First-ever royalty bearing stems to be released for sale. (Major Label) Avid Pro Tools and BMG: Strictly Rhythm Producer Loops and Salsoul/West End Records Producer Loops Show less



Self-employed

• Freelance Songwriter and Guitarist

  • Jan 2009 - Jun 2017

  Los Angeles, California, United States Work with Grammy-winning writers, producers & artists, BMG Production music, masterclasses (music business, sampling, guitar), guitar lessons and more.



UCA Media Group

• United States
• Entertainment Providers
• 1 - 100 Employee

• Music Coordinator

  • Apr 2014 - Aug 2014

  Universal City Day to day tasks included: Assistance with music licensing issues, music business, assisting with youtube/copyright infringement claims, A & R assistance, cataloging, music searches, audio editing/cleaning, Youtube related issues, monetization, MCN development, managerial help, weekly plans, and assistance to both Executive Producers in multiple forms of media.



Morrisound Recording

• Music

• Intern

  • Jun 2012 - Nov 2012

  Tampa/St. Petersburg, Florida Area Assisted the Engineers, managers, and clientele by setting up, breaking down equipment, cleaning equipment, and assisting with needs of the studio.



Berklee College of Music

• United States
• Musicians
• 700 & Above Employee

• Music Tech. Computer Support

  • Sep 2011 - Dec 2011

  Greater Boston Area Trouble shooting M Audio interfaces with Mac, Helped authorizing/solving recording software issues, Registrations, iLoks, Avid products, and getting software running properly on Mac. Also, dealt with any other audio software or discrepancies.