Deanna Lane
National & NSW Media & Communications Manager at UDIA NSW- Claim this Profile
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Bio
Fatima Hammad
Deanna Lane is a businesswoman with rare insight into developing a professional brand. I have had the pleasure of meeting Deanna through Engineers Australia- Women in Engineering Queensland in 2016. I have been to Deanna’s Engineers Australia event, and she has also done the Extended DISC Personality Analysis Assessment for me. Deanna Lane is a captivating public speaker, and she has a refreshing approach to addressing audience. Deanna’s DISC personality analysis is very accurate. She has coached me through reinventing my career, and developing my next strategic move. Her advice is absolutely priceless. Above all, I believe that Deanna’s own business branding and effortless charm speak volumes for her. If you come across Deanna Lane, pay close attention. I know I will always be following her career.
Florencia Pyke
Deanna is a professional colleague of mine as well as I consider her an invaluable mentor. From the day I met Deanna, she was such a breath of fresh air - energetic, passionate and wise. She has been an invaluable source of business acumen and advice for me as well as a great connector for my business and services. Deanna has a breadth of experience across various businesses and industries; she has worked with CEOs from exclusive fashion and media firms like Vogue to top tier Australian law firms like Deacons. In addition to her highly strategic business sense, Deanna has an excellent way with people; she knows how to achieve the outcomes she sets out for herself and for her clients. She has a genuine and caring interest to help those around her and she is always forthcoming with giving her time and advice. Her dedication to help goes beyond her client base as she has had widespread voluntary involvement in community building initiatives with companies like the Bangara Dance Theatre and The Hunger Project. Deanna is an ideas woman who never stops. Her experience is sought by some of Australia's top bluechip companies and her successes and achievements are truly inspirational.
Sarah Dixey
I’ve only been working with Deanna for a short while but in our few meetings she has helped me with goal setting and my personal brand, specifically by helping me to focus on what is most important and motivating for me in my career and how to design and achieve my ideal role. Deanna has utilised a combination of techniques including storytelling, an extended DISC analysis which has helped me create an elevator pitch and personal bio. Deanna is currently providing me with tools and strategies to help me to be more mindful (ie live in the moment), for example, thinking on my feet when put on the spot; how to be more effective in meetings and effective conflict management. She has provided me with a raft of articles and books to better equip me to be more effective as well as pointers for enhancing my personal network. In short Deanna has inspired me to be true to myself and have the courage to meet my full potential.
Fatima Hammad
Deanna Lane is a businesswoman with rare insight into developing a professional brand. I have had the pleasure of meeting Deanna through Engineers Australia- Women in Engineering Queensland in 2016. I have been to Deanna’s Engineers Australia event, and she has also done the Extended DISC Personality Analysis Assessment for me. Deanna Lane is a captivating public speaker, and she has a refreshing approach to addressing audience. Deanna’s DISC personality analysis is very accurate. She has coached me through reinventing my career, and developing my next strategic move. Her advice is absolutely priceless. Above all, I believe that Deanna’s own business branding and effortless charm speak volumes for her. If you come across Deanna Lane, pay close attention. I know I will always be following her career.
Florencia Pyke
Deanna is a professional colleague of mine as well as I consider her an invaluable mentor. From the day I met Deanna, she was such a breath of fresh air - energetic, passionate and wise. She has been an invaluable source of business acumen and advice for me as well as a great connector for my business and services. Deanna has a breadth of experience across various businesses and industries; she has worked with CEOs from exclusive fashion and media firms like Vogue to top tier Australian law firms like Deacons. In addition to her highly strategic business sense, Deanna has an excellent way with people; she knows how to achieve the outcomes she sets out for herself and for her clients. She has a genuine and caring interest to help those around her and she is always forthcoming with giving her time and advice. Her dedication to help goes beyond her client base as she has had widespread voluntary involvement in community building initiatives with companies like the Bangara Dance Theatre and The Hunger Project. Deanna is an ideas woman who never stops. Her experience is sought by some of Australia's top bluechip companies and her successes and achievements are truly inspirational.
Sarah Dixey
I’ve only been working with Deanna for a short while but in our few meetings she has helped me with goal setting and my personal brand, specifically by helping me to focus on what is most important and motivating for me in my career and how to design and achieve my ideal role. Deanna has utilised a combination of techniques including storytelling, an extended DISC analysis which has helped me create an elevator pitch and personal bio. Deanna is currently providing me with tools and strategies to help me to be more mindful (ie live in the moment), for example, thinking on my feet when put on the spot; how to be more effective in meetings and effective conflict management. She has provided me with a raft of articles and books to better equip me to be more effective as well as pointers for enhancing my personal network. In short Deanna has inspired me to be true to myself and have the courage to meet my full potential.
Fatima Hammad
Deanna Lane is a businesswoman with rare insight into developing a professional brand. I have had the pleasure of meeting Deanna through Engineers Australia- Women in Engineering Queensland in 2016. I have been to Deanna’s Engineers Australia event, and she has also done the Extended DISC Personality Analysis Assessment for me. Deanna Lane is a captivating public speaker, and she has a refreshing approach to addressing audience. Deanna’s DISC personality analysis is very accurate. She has coached me through reinventing my career, and developing my next strategic move. Her advice is absolutely priceless. Above all, I believe that Deanna’s own business branding and effortless charm speak volumes for her. If you come across Deanna Lane, pay close attention. I know I will always be following her career.
Florencia Pyke
Deanna is a professional colleague of mine as well as I consider her an invaluable mentor. From the day I met Deanna, she was such a breath of fresh air - energetic, passionate and wise. She has been an invaluable source of business acumen and advice for me as well as a great connector for my business and services. Deanna has a breadth of experience across various businesses and industries; she has worked with CEOs from exclusive fashion and media firms like Vogue to top tier Australian law firms like Deacons. In addition to her highly strategic business sense, Deanna has an excellent way with people; she knows how to achieve the outcomes she sets out for herself and for her clients. She has a genuine and caring interest to help those around her and she is always forthcoming with giving her time and advice. Her dedication to help goes beyond her client base as she has had widespread voluntary involvement in community building initiatives with companies like the Bangara Dance Theatre and The Hunger Project. Deanna is an ideas woman who never stops. Her experience is sought by some of Australia's top bluechip companies and her successes and achievements are truly inspirational.
Sarah Dixey
I’ve only been working with Deanna for a short while but in our few meetings she has helped me with goal setting and my personal brand, specifically by helping me to focus on what is most important and motivating for me in my career and how to design and achieve my ideal role. Deanna has utilised a combination of techniques including storytelling, an extended DISC analysis which has helped me create an elevator pitch and personal bio. Deanna is currently providing me with tools and strategies to help me to be more mindful (ie live in the moment), for example, thinking on my feet when put on the spot; how to be more effective in meetings and effective conflict management. She has provided me with a raft of articles and books to better equip me to be more effective as well as pointers for enhancing my personal network. In short Deanna has inspired me to be true to myself and have the courage to meet my full potential.
Fatima Hammad
Deanna Lane is a businesswoman with rare insight into developing a professional brand. I have had the pleasure of meeting Deanna through Engineers Australia- Women in Engineering Queensland in 2016. I have been to Deanna’s Engineers Australia event, and she has also done the Extended DISC Personality Analysis Assessment for me. Deanna Lane is a captivating public speaker, and she has a refreshing approach to addressing audience. Deanna’s DISC personality analysis is very accurate. She has coached me through reinventing my career, and developing my next strategic move. Her advice is absolutely priceless. Above all, I believe that Deanna’s own business branding and effortless charm speak volumes for her. If you come across Deanna Lane, pay close attention. I know I will always be following her career.
Florencia Pyke
Deanna is a professional colleague of mine as well as I consider her an invaluable mentor. From the day I met Deanna, she was such a breath of fresh air - energetic, passionate and wise. She has been an invaluable source of business acumen and advice for me as well as a great connector for my business and services. Deanna has a breadth of experience across various businesses and industries; she has worked with CEOs from exclusive fashion and media firms like Vogue to top tier Australian law firms like Deacons. In addition to her highly strategic business sense, Deanna has an excellent way with people; she knows how to achieve the outcomes she sets out for herself and for her clients. She has a genuine and caring interest to help those around her and she is always forthcoming with giving her time and advice. Her dedication to help goes beyond her client base as she has had widespread voluntary involvement in community building initiatives with companies like the Bangara Dance Theatre and The Hunger Project. Deanna is an ideas woman who never stops. Her experience is sought by some of Australia's top bluechip companies and her successes and achievements are truly inspirational.
Sarah Dixey
I’ve only been working with Deanna for a short while but in our few meetings she has helped me with goal setting and my personal brand, specifically by helping me to focus on what is most important and motivating for me in my career and how to design and achieve my ideal role. Deanna has utilised a combination of techniques including storytelling, an extended DISC analysis which has helped me create an elevator pitch and personal bio. Deanna is currently providing me with tools and strategies to help me to be more mindful (ie live in the moment), for example, thinking on my feet when put on the spot; how to be more effective in meetings and effective conflict management. She has provided me with a raft of articles and books to better equip me to be more effective as well as pointers for enhancing my personal network. In short Deanna has inspired me to be true to myself and have the courage to meet my full potential.
Credentials
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Certified Professional User - Ikigai - Unlock Your Purpose Coaching
Ikigai Coaching InstituteMay, 2020- Nov, 2024 -
Governance Foundations for Not for Profit Directors
Australian Institute of Company DirectorsNov, 2016- Nov, 2024 -
Master Trainer Certificate - Extended DISC
Extended DISC Australasia LtdNov, 2011- Nov, 2024 -
Situational Leadership - Executive Management Program
Thomson Legal & RegulatoryAug, 2001- Nov, 2024 -
Trade Practices Compliance Certificate
Thomson Legal & RegulatoryAug, 2001- Nov, 2024 -
Executive MBA -(Part - Graduate Management Qualification)
Australian Graduate School of ManagementJan, 1994- Nov, 2024 -
Business Development
Rogen InternationalJan, 1993- Nov, 2024 -
Professional Services Marketing
APM College of Business and CommunicationJan, 1993- Nov, 2024
Experience
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UDIA NSW
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Australia
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Real Estate
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1 - 100 Employee
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National & NSW Media & Communications Manager
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Mar 2021 - Present
Responsible for the strategy and delivery of all media relations and communications to build UDIA’s media profile and elevate important industry issues to decision makers and influencers. Providing editorial guidance and support for UDIA policy, research and events publications. Responsible for the strategy and delivery of all media relations and communications to build UDIA’s media profile and elevate important industry issues to decision makers and influencers. Providing editorial guidance and support for UDIA policy, research and events publications.
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Founder
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Oct 2007 - Present
Founded in 2007 as a boutique business development and marketing communications practice. Engaged by professional services firms, industry associations and professional development institutes to develop business plans, create new revenue streams, design and deliver executive education programs for senior executives and emerging leaders, implement marketing and communications strategies including media relations and media training, align values and purpose with actions; increase the success of bids and tenders. Established a boutique consulting practice, serving a portfolio of clients across a range of industries to energise their business, empower their staff and engage their clients and stakeholders.• Professional Development Mentor to High Potential Teams and Emerging Leaders• Accredited Behavioural Profiler and Certified IKIGAI Career Purpose Coach• Keynote Speaker/Workshop Facilitator/Presenter- Author and Editor of published articles on management, media strategy & protocols and reputational risk management.- Three time nominee for the Telstra Australian Business Awards.
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NABU
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United States
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E-learning
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1 - 100 Employee
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Global Board Member
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May 2019 - Present
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Australian British Chamber of Commerce
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Australia
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International Trade and Development
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1 - 100 Employee
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Queensland State Councillor
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Jul 2019 - Apr 2020
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Australian Institute of Health & Safety
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Australia
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Executive Offices
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1 - 100 Employee
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Independent Director - National Board
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Nov 2018 - Nov 2019
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Board Member
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Oct 2018 - Nov 2019
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Queensland Symphony Orchestra
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Australia
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Performing Arts
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1 - 100 Employee
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Development Consultant
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Jul 2017 - Jun 2019
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Managing Director, Business Development, Marketing & Communication Strategist
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Jul 2004 - Jul 2013
Braddock Lane & Associates assists law firms accounting firms, financial institutions and professional education/industry associations with their strategic business development and marketing needs. Appointed into the following contract consulting roles:General Manager, Marketing Membership and Communications at the Australian Institute of ManagementHead of Faculty Marketing at University of Sydney Faculty of Economics & Business Media adviser to Royal Australasian College of PhysiciansMarketing & Media Consultant to Human Genetics Society of AustralasiaMarketing Consultant to IFSA (now Financial Services Council)Marketing Consultant to Institute of Actuaries AustralasiaMarketing & Media Consultant to Australian Institute of Company Directors
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