Experience

Gnog Media Y Tecnología

• Mexico
• Advertising Services
• 1 - 100 Employee

• CEO & Founder

  • Aug 2017 - Present

  Mexico



IMS Internet Media Services

• United States
• Advertising Services
• 300 - 400 Employee

• Regional Sales Director - LATAM - IMS Connect

  • Dec 2016 - Jul 2017

  Mexico IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Twitter, Waze, LinkedIn, Foursquare, and Spotify have partnered… Show more IMS Internet Media Services (IMS) is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Twitter, Waze, LinkedIn, Foursquare, and Spotify have partnered exclusively with IMS to strengthen their presence in Latin America. IMS helps them navigate the diverse markets by resolving operational, cultural, legal, and commercial challenges unique to each country. Through its market insight, regional expertise and deep understanding of local business needs, IMS has introduced these brands into the region and continues to help them grow. IMS has close relationships with hundreds of brands and agencies throughout Latin America, furthering the company's expertise in this diverse marketplace. IMS is headquartered in Miami, with offices in New York, Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Perú and Uruguay. In charge of IMS Connect. Show less



IgnitionOne

• United States
• Advertising Services
• 1 - 100 Employee

• Country Manager Mexico & Head of New Business LATAM

  • Feb 2016 - Nov 2016

  Mexico City Area, Mexico IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user… Show more IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands. Show less



US Media

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director Mexico

  • Feb 2014 - Feb 2016

  Mexico City Area, Mexico US Media Consulting is focused on improving the efficiencies of media agencies in Latin America. We do this through skilled execution of media services like buying and planning. We also enhance efficiencies for agencies through tech solutions like MediaDesk—the leading programmatic buying platform in Latin America—and other resources focused on media and financial operations, as well as innovation procurement, what we call our process of bringing new media and platforms to Latin America to… Show more US Media Consulting is focused on improving the efficiencies of media agencies in Latin America. We do this through skilled execution of media services like buying and planning. We also enhance efficiencies for agencies through tech solutions like MediaDesk—the leading programmatic buying platform in Latin America—and other resources focused on media and financial operations, as well as innovation procurement, what we call our process of bringing new media and platforms to Latin America to offer agencies compelling new options. • Meet financial targets for business; • Manage key customer relationships and actively develop new business opportunities; • Provide strategic guidance for the company in Mexico. • Responsible for the interface with the Miami office in all routines related to the Rhythm of the Business (MBRs, QBRs and Planning). • Create and manage a strong relationship network in the market. • Act as a spokesperson for USMC in Mexico. • Manage Company’s Mexico operations, including timely delivery of financial and sales data in the required quality; full P&L responsibilities, being responsible for the bottom line profitability of the Mexico unit. • Manage the team, fostering a culture of cross-group collaboration and accountability for results. • Responsible to create and implement plans to increase USMC presence in Mexico, along with positioning the company as a reference in its market. Show less



Turner Brasil

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Digital Ad Sales Director

  • Apr 2013 - Jan 2014

  Sao Paulo A sports media company that disrupted the Brazilian media market by taking premium live sports rights first to Free-to-Air TV and then directly to consumers via apps, including AppleTV. We built the most engaged sports community in the world on Facebook with 11.6 million fans and over 60 million interactions per month. Our revenue lines surpassed all expectations as we pioneered the market by taking customized multiplatform projects to advertisers, integrating TV with digital, social networks… Show more A sports media company that disrupted the Brazilian media market by taking premium live sports rights first to Free-to-Air TV and then directly to consumers via apps, including AppleTV. We built the most engaged sports community in the world on Facebook with 11.6 million fans and over 60 million interactions per month. Our revenue lines surpassed all expectations as we pioneered the market by taking customized multiplatform projects to advertisers, integrating TV with digital, social networks and live events. We grew at 23% CAGR in the past 5 years. As a recognition, Esporte Interativo was voted the most innovative media company in Brazil in 2014, according to the Most Admired Media Companies edition of Meio & Mensagem. In early 2015, we sold the company to Turner/Time Warner. Lead Ad Sales, Marketing, PR and the relationships with telecom and pay TV operators. Built C-level relationships with Advertisers, Ad Agencies and Media Groups. - Responsible for all digital enviroment inside the company( web, wap, app, tablets, etc). - Relationship with digital market( top brazilian online agencies and clients). Show less



ClickMagic

• Chile
• Technology, Information and Internet
• 1 - 100 Employee

• Country Manager Brazil

  • Dec 2010 - Mar 2013

  São Paulo Area, Brazil Pioneering Digital Marketing Company in Latin America providing services based on the latest technologies available including DSP, Mobile Marketing, Retargeting, Video Marketing, Affiliate Marketing, Digital Media Planning, Google, Facebook etc. -Responsible for Clickmagic Brazilian operations. -Key responsibilities in this role include managing the set-up and launch of the ClickMagic Brazil operations including administrative, legal and other tasks as well as business development… Show more Pioneering Digital Marketing Company in Latin America providing services based on the latest technologies available including DSP, Mobile Marketing, Retargeting, Video Marketing, Affiliate Marketing, Digital Media Planning, Google, Facebook etc. -Responsible for Clickmagic Brazilian operations. -Key responsibilities in this role include managing the set-up and launch of the ClickMagic Brazil operations including administrative, legal and other tasks as well as business development, P&L, marketing and communications activities to gain market penetration and raise awareness of the company. -Oversee HR related matters such as people recruitment to build a local team. -Multi-faceted responsibilities with an active participation in the office set-up, the administration, financial and legal management as well as day-to-day company and office management. -Involved in business development and commercial activities, especially in the beginning of the company’s Brazilian business endeavors until a full team is in place. -Drive all sales activities including identifying and contacting potential clients and/or advertising agencies,especially e-commerce making formal business presentations and convert business prospects into clients - Work with digital agencies and ecommerce players throughout Latin America to help them take advantage of SaaS and ad platforms. -Identify key client requirements, coordinating proposals, and the definition, preparation and implementation of Affiliate Programs. -Actively advise clients and share Affiliate Marketing best practices in order to grow and optimize program results, as well as cultivating and maintaining strategic customer relations. -Represent the company at industry conferences and trade show events. -Responsible for all aspects of the local business operation, including planning, directing and maintaining an efficient operation and implementing the company’s policies and procedures throughout the organization Show less



Empório de Mídia

• Advertising Services
• 1 - 100 Employee

• Commercial Director - E-commerce Sales

  • May 2010 - Nov 2010

  - Responsible for developing e-commerce clients - Head of the e-commerce department - Internet Media / Online ad sales - Creating and expanding business opportunities with new/existing clients seeking online advertising through CPM, CPC and CPA solutions. - Behavior target - Online media solution



UOL

• Brazil
• Software Development
• 700 & Above Employee

• Senior Business Manager - E-commerce Sales

  • Apr 2004 - May 2010

  Universo Online SA (UOL) is a Brazil-based online media portal and Internet company. The Company is pioneer in the development of the Internet in Brazil and since it was founded in 1996, UOL has been successful in maintaining its leadership in page views and time online among content portals in Brazil, providing its users with the best internet experience. - Internet Media / e-commerce ad sales - Search for and development of great clients driven to e-commerce and on-line… Show more Universo Online SA (UOL) is a Brazil-based online media portal and Internet company. The Company is pioneer in the development of the Internet in Brazil and since it was founded in 1996, UOL has been successful in maintaining its leadership in page views and time online among content portals in Brazil, providing its users with the best internet experience. - Internet Media / e-commerce ad sales - Search for and development of great clients driven to e-commerce and on-line advertising; - Management of big accounts as Dell,Magazine Luiza, Extra, AMericanas, Submarino, Ponto Frio,Compra Facil, Shoptime, E-facil, Pernambucanas, Marabraz, Fast Shop, LanBox, Saraiva, Anna Pegova, Buscapé, Sack´s, Bondfaro, Polishop, Webmotors, Fnac and others; - Understanding and ability to analyze marketing demographics, and client ROI. - Creating and expanding business opportunities with new/existing clients seeking online advertising through CPM, CPC and CPA solutions - Solid understanding of the Internet advertising environment, search, SEM and SEO. - Development of new media projects and administration processes to Internet; - Responsible for clients and retail/e-commerce area from UOL and BOL; - Prospecting and qualifying potential new advertising accounts - Information analysis (IBOPE) together with the market’s intelligence to develop exclusive projects; Show less



Ambev

• Brazil
• Food and Beverage Services
• 700 & Above Employee

• Marketing and Sales Manager

  • Jan 2002 - Feb 2004

  Management of the marketing and sales team (4 sales managers,8 sales supervisors,4 marketing supervisors,and about 40 salesmen )



Dow

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Commercial Trainee

  • Mar 2000 - Dec 2001