Experience

Fundação Maria Cecilia Souto Vidigal

• Brazil
• Civic and Social Organizations
• 1 - 100 Employee

• Communication Manager

  • Feb 2023 - Present



Instituto Alana

• Brazil
• Public Policy Offices
• 1 - 100 Employee

• Editor In Chief and Senior Project Manager - Portal Lunetas

  • Mar 2020 - Feb 2023

  I am the editor-in-chief of the journalism website Lunetas with focus on parenting andBrazilian childhood. At Lunetas, I am responsible for:● ensure the quality of contents and manage our journalists to follow our mission and editorial line● plan the portal strategy for audience growth and engagement, including SEO optimization● trends research and explore new formats of webcontent● expand our network of journalists in different brazilian regions● oversee multiple activities and day-to-day tasks, improving workflow and manage performance Show less

• Customer Relationship Management Specialist

  • Jan 2018 - Dec 2020

  Part of the team that implemented the CRM software (Salesforce) to the entire institution, working in the phases of searching, hiring and customizing the platform; designing and implementing the strategy and tactics and training multiple teams to use and explore its best performance.

• Senior Project Manager - Alana Foundation

  • Jan 2019 - Feb 2020

  Alana Foundation is an independent philanthropic organization that supports initiatives in the areas of environment, inclusive education and health science research through grants and co-funding partnerships. As the project manager, I was responsible for managing multiple activities and day-to-day tasks; designing the strategic priorities and set the tactical planning to achieve our goals; improving workflow and managing performance. I also participated of negotiations and sensitive agreements with valuable partners. At Alana Foundation, I worked in 3 main projects: ● Alana Down Syndrome Center at MIT – worked in the team of communication and PR strategyfor the launch of the Alana Down Syndrome Center at the Massachusetts Institute of Technology. I was part of the Alana DS Center online platform development team, the first website at MIT in compliance with the Web Content Accessibility Guidelines. ● Rainforest XPRIZE – acted in communication strategy, PR and relationship management with worldrenowned partner NGOs in the launch and mobilization phases of the $10 million Rainforest XPRIZE initiative, a five-year competition to improve our understanding of the tropical forest ecosystem.● Aruanas TV series – was responsible for managing the relationship of world-renowned human rights and environmental NGOs (Greenpeace, Amnesty International, WWF and others) in the international launch of the Aruanas TV series (Globo/Maria Farinha Filmes). Show less

• Manager - Believe.Earth Portal

  • May 2017 - Apr 2019

  I worked as the coordinator the and editor-in-chief of solution journalism website Believe.Earth, with articles about science, environment and innovation inspired by UN Global Goals. I led a network of more than 20 journalists, editors and translators worldwide and was responsible for content strategy, tactical planning and workflow/performance improvement.I also produced events and campaigns in partnership with UN Environment-Brazil and other nonprofit organizations. I was on the team responsible for the launch of Believe.Earth on the main stage of Rock in Rio 2017, with Gisele Bundchen as our ambassador. Show less



Ouvidoria - Ouvidores de Histórias

• Brazil
• Entertainment Providers

• Co-founder | Director and producer

  • Jan 2017 - Dec 2020

  I co-founded this nonprofit projetc that explores the oral history method to tell life stories of anonymous people in several types of webcontent. With my partner, we are am responsible for creation, production, social media channels and public relations. I co-founded this nonprofit projetc that explores the oral history method to tell life stories of anonymous people in several types of webcontent. With my partner, we are am responsible for creation, production, social media channels and public relations.



Cidade Lúdica

• Brazil
• Media Production

• Co-Founder | Webcontent, Events Productio and Relationship Management

  • Jan 2016 - Apr 2017

  Co-founder of Cidade Ludica, a group formed by members of civil society with the purpose of promoting initiatives to strengthen our relation with the city and advocate for public policies. I was responsible for the strategy of PR and events, relationship management with nonprofits and coordination of a news portal. Co-founder of Cidade Ludica, a group formed by members of civil society with the purpose of promoting initiatives to strengthen our relation with the city and advocate for public policies. I was responsible for the strategy of PR and events, relationship management with nonprofits and coordination of a news portal.



Kekanto

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Content Director and Head of Community Management

  • Jan 2012 - Jul 2015

  Startup known as the “Brazilian Yelp”, a feed of user reviews of best restaurants, shopping, nightlife, food, entertainment, services, and others. Main achievements:● I was head of Community Management and then Content Director, leading a team of 27 people from 18 cities in 6 Latin American countries (Brazil, Mexico, Colombia, Peru, Chile, Argentina). Responsible for team management, community engagement and content growth.● I designed and set the strategic, tactical and financial plan in the areas of Customer Relationship Management (mobilization and community management) and Communication (PR, events and marketing). ● I co-created strategies in the areas of Product and Branding.● I was responsible for hiring professionals and +60 individual training and bootcamps Show less

• Community Manager Kekanto Curitiba

  • Jul 2011 - Dec 2011

  I was in charge of the creation and development of an enthusiastic community of Kekanto users in Curitiba. I produced +50 cultural and gastronomic events, partnerships with local brands and establishments, mobilizing a community of influencers and achieving record of reviews and pageviews (growth of 25% in a single month). Main activities:● Customer Relationship Management (CRM)● Bloggers partnerships● Branding Partnerships & Events: negotiating, producing and managing experiences with brand and local business ● PR and Social Media Show less



Milk Films

• Curitiba e Região, Brasil

• Film Producer Manager

  • Apr 2010 - Jun 2011

  Producer manager and screenplay for TV programs, institutional and advertising short-films. Producer manager and screenplay for TV programs, institutional and advertising short-films.



Vidas separadas pelo mar

• Itajaí, Santa Catarina

• Book Author

  • Jan 2007 - Dec 2010

  Author of the book report with life stories of industrial fishermen published in 2008. In the book I also tell my own experience on the seas, for five days, as the only woman on a fishing boat. The book was launch in a tour for 10 cities in Brazil, Portugal and Azores (2009/2010) in different places as universites, schools, events, conferences, libraries, book stores. In addition, 40% of the copies were donated to public schools, universities and researchers. Author of the book report with life stories of industrial fishermen published in 2008. In the book I also tell my own experience on the seas, for five days, as the only woman on a fishing boat. The book was launch in a tour for 10 cities in Brazil, Portugal and Azores (2009/2010) in different places as universites, schools, events, conferences, libraries, book stores. In addition, 40% of the copies were donated to public schools, universities and researchers.



Grupo Bandeirantes de Comunicação

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Band Verão - TV Producer and Screenplayer

  • Dec 2009 - Feb 2010

  Band Verão is a daily program television displayed by Band TV Broadcast during the summer. At Band Verão, I was in charge of researching, general production and screenplay. Band Verão is a daily program television displayed by Band TV Broadcast during the summer. At Band Verão, I was in charge of researching, general production and screenplay.



Tac Filmes

• Movies and Sound Recording

• Film Producer, Researcher and Storyhunter

  • May 2006 - Sep 2009

  Media company of TV and cinema. I worked as a researcher, storyhunter, producer and screenwriter/direction assistant of documentaries, shortmovies and advertising films. Main films: ● "Projeto Eu"​ | Documentary/TV series | Director, Producer, Screenwriter and Storyhunter ● "Semivida"​ | Shortfilm | Producer and Director Assistant ● "Dez Ilhas e um Mundo" ​| Documentary | Producer and Researcher ● "83. A Fúria das Águas/A Força dos Homens"​ | Documentary | Producer, Researcher and Storyhunter ● "Crônicas de uma batalha extinta"​ | Documentary/Fiction | Producer ● "Bento"​ - Shortfilm | Documentary/Fiction | Producer Show less



Fundação de Esportes de Itajaí

• Itajaí e Região, Brasil

• Head Of Public Relations

  • Jan 2008 - Dec 2008

  City Hall’s institution responsible for promoting sport activities around the city and local athletes. I was in charge of communication strategies, releases, events, editing of the institutional magazine and press relationship. City Hall’s institution responsible for promoting sport activities around the city and local athletes. I was in charge of communication strategies, releases, events, editing of the institutional magazine and press relationship.



Prefeitura de Itajai

• Government Administration
• 1 - 100 Employee

• Public Relations Intern

  • Apr 2006 - Aug 2006

  I worked as public relations assistant and writing. I also acted in a project of Oral History called "Memória dos Bairros", that tells the history of the neighborhoods by the life stories of its people. Inspired on this projetct, I created and produced a series of short-documentaries for a local radio station. I worked as public relations assistant and writing. I also acted in a project of Oral History called "Memória dos Bairros", that tells the history of the neighborhoods by the life stories of its people. Inspired on this projetct, I created and produced a series of short-documentaries for a local radio station.



Universidade do Vale do Itajaí

• Brazil
• Higher Education
• 700 & Above Employee

• Reporter and TV Producer

  • Feb 2004 - Jan 2006

  TV presenter, screenplayer and producer of reports and investigative series for the daily “Jornal Univali”. Research, storyhunting, production and screenplay of the weekly "Antenado" (medium-length documentary).

• Producer and Reporter

  • Mar 2003 - Jun 2005

  Reporter, producer and screenwriter assistant of the weekly radio programs Falatório, Planeta Terra e Sintonia Total.