Egor Velychko
Head of Customer Loyalty Enhancement Division at lifecell Ukraine- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
Russian Native or bilingual proficiency
-
Ukrainian Native or bilingual proficiency
Topline Score
Bio
Vladimir Leshchenko
Adphone was lucky to meet Egor a week after commercial launch in Kyivstar in 2013. Egor played substantial role in the development of the company from the very beginning and after almost 4 years of tough work in Adphone he left the perfect track record. On the one hand Egor is a very professional person in fields of Sales, Marketing and Project Management, on another hand his great work experience, structural thinking and strategic vision help him to navigate easily in a quite new areas for him (in startups it is very common practice to cover many diverse activities by few people). Regarding Egors’ professional qualities I would like to admit Egor’s flexibility, taking into account his significant experience on top levels in large corporations and his position as CCO in Adphone, he still was ready to deep dive personally into each part of the value chain in order to understand the processes and manage them effectively. His ability to set up goals and motivate employees deserves a big credits. But the highest mark goes to Egors' personal qualities: honest, responsible and man of his words. It was pleasure and fun to work with. Don’t miss opportunity to cooperate with Egor.
Dmitriy Galagan
I’ve worked closely with him over the past three years, on a personal level, he’s active, charismatic manager with set of excellent strategical analytical and communication skills. He was key manager since the day he came at AdPhone to work as a Chief Commercial Officer. Egor helped a lot through the building process of company, helping AdPhone to start work of Call Centres in Kyiv and Poltava. He organized development and launch new digital products in short terms with seriously limited budget and resources. He created broad partner network when signing contracts with more than 50 media partners. I would highly recommend Egor because of his skills, expertise and achievements.
Vladimir Leshchenko
Adphone was lucky to meet Egor a week after commercial launch in Kyivstar in 2013. Egor played substantial role in the development of the company from the very beginning and after almost 4 years of tough work in Adphone he left the perfect track record. On the one hand Egor is a very professional person in fields of Sales, Marketing and Project Management, on another hand his great work experience, structural thinking and strategic vision help him to navigate easily in a quite new areas for him (in startups it is very common practice to cover many diverse activities by few people). Regarding Egors’ professional qualities I would like to admit Egor’s flexibility, taking into account his significant experience on top levels in large corporations and his position as CCO in Adphone, he still was ready to deep dive personally into each part of the value chain in order to understand the processes and manage them effectively. His ability to set up goals and motivate employees deserves a big credits. But the highest mark goes to Egors' personal qualities: honest, responsible and man of his words. It was pleasure and fun to work with. Don’t miss opportunity to cooperate with Egor.
Dmitriy Galagan
I’ve worked closely with him over the past three years, on a personal level, he’s active, charismatic manager with set of excellent strategical analytical and communication skills. He was key manager since the day he came at AdPhone to work as a Chief Commercial Officer. Egor helped a lot through the building process of company, helping AdPhone to start work of Call Centres in Kyiv and Poltava. He organized development and launch new digital products in short terms with seriously limited budget and resources. He created broad partner network when signing contracts with more than 50 media partners. I would highly recommend Egor because of his skills, expertise and achievements.
Vladimir Leshchenko
Adphone was lucky to meet Egor a week after commercial launch in Kyivstar in 2013. Egor played substantial role in the development of the company from the very beginning and after almost 4 years of tough work in Adphone he left the perfect track record. On the one hand Egor is a very professional person in fields of Sales, Marketing and Project Management, on another hand his great work experience, structural thinking and strategic vision help him to navigate easily in a quite new areas for him (in startups it is very common practice to cover many diverse activities by few people). Regarding Egors’ professional qualities I would like to admit Egor’s flexibility, taking into account his significant experience on top levels in large corporations and his position as CCO in Adphone, he still was ready to deep dive personally into each part of the value chain in order to understand the processes and manage them effectively. His ability to set up goals and motivate employees deserves a big credits. But the highest mark goes to Egors' personal qualities: honest, responsible and man of his words. It was pleasure and fun to work with. Don’t miss opportunity to cooperate with Egor.
Dmitriy Galagan
I’ve worked closely with him over the past three years, on a personal level, he’s active, charismatic manager with set of excellent strategical analytical and communication skills. He was key manager since the day he came at AdPhone to work as a Chief Commercial Officer. Egor helped a lot through the building process of company, helping AdPhone to start work of Call Centres in Kyiv and Poltava. He organized development and launch new digital products in short terms with seriously limited budget and resources. He created broad partner network when signing contracts with more than 50 media partners. I would highly recommend Egor because of his skills, expertise and achievements.
Vladimir Leshchenko
Adphone was lucky to meet Egor a week after commercial launch in Kyivstar in 2013. Egor played substantial role in the development of the company from the very beginning and after almost 4 years of tough work in Adphone he left the perfect track record. On the one hand Egor is a very professional person in fields of Sales, Marketing and Project Management, on another hand his great work experience, structural thinking and strategic vision help him to navigate easily in a quite new areas for him (in startups it is very common practice to cover many diverse activities by few people). Regarding Egors’ professional qualities I would like to admit Egor’s flexibility, taking into account his significant experience on top levels in large corporations and his position as CCO in Adphone, he still was ready to deep dive personally into each part of the value chain in order to understand the processes and manage them effectively. His ability to set up goals and motivate employees deserves a big credits. But the highest mark goes to Egors' personal qualities: honest, responsible and man of his words. It was pleasure and fun to work with. Don’t miss opportunity to cooperate with Egor.
Dmitriy Galagan
I’ve worked closely with him over the past three years, on a personal level, he’s active, charismatic manager with set of excellent strategical analytical and communication skills. He was key manager since the day he came at AdPhone to work as a Chief Commercial Officer. Egor helped a lot through the building process of company, helping AdPhone to start work of Call Centres in Kyiv and Poltava. He organized development and launch new digital products in short terms with seriously limited budget and resources. He created broad partner network when signing contracts with more than 50 media partners. I would highly recommend Egor because of his skills, expertise and achievements.
Experience
-
lifecell Ukraine
-
Ukraine
-
Telecommunications
-
700 & Above Employee
-
Head of Customer Loyalty Enhancement Division
-
Jul 2017 - Present
Key responsibilities: • Customer base management and campaign management (cross-sell, up-sell, retention, churn prevention, win-back)• Loyalty programs development and support• Customer experience management and improvement through all Company touch points (field and non-field)• Customer journey development and management (products, new comers, informational and retention)• Research of customer behaviour and customer experience• Development of special offers for targeted marketingMain achievements:• 4.5G - 4g.lifecell.ua/uk/• lifecell Platinum Club - https://platinum.lifecell.ua/en• lifecell Campus - lifecamp.com.ua• Simagotchi - https://www.lifecell.ua/en/simagochi/
-
-
Head of Consumer Sales Development and Support Division
-
Nov 2016 - Jun 2017
Key responsibilities: • Support of Consumer Sales operational processes• Management and control of partners’ remuneration calculation and payments• Development of analitical systems, regular reporting• Planning and development of Consumer Sales• Development and implementation of Consumer Sales Training Strategy• Consumer business budgeting• Loyalty programs development and support • Processes design and automation
-
-
-
ADPHONE International
-
Advertising Services
-
1 - 100 Employee
-
Chief Commercial Officer / Chief Operating Officer
-
Jun 2013 - Oct 2016
Key responsibilities: • Products launch on current and new markets • Commercial strategy development and implementation, • Development and management of sales channels (direct, indirect and target marketing), marketing, PR and content departments• Management of relationships with Partners / support of their activities (Telco’s: Kyivstar, Vodafone, Beeline; Digital Partners: searching engines, social networks, classifieds, yellow pages etc.)• Control and management of digital agency "Adphone" (Ukraine, Russia and Kazakhstan)Main achievements:• Company built from the scratch (organizational structure, relationships with Partners, products etc.)• Developed and launched digital products (Pay-Per-Call solution and Local SEO instrument) as a white label solution of Telco (Kyivstar, Vodafone, Beeline)• Started Call Centres from the scratch (Kyiv, Poltava)• Signed contracts with more than 50 media Partners (classifieds, yellow pages, marketplaces etc.)
-
-
-
Ukrtelecom
-
Ukraine
-
Telecommunications
-
700 & Above Employee
-
B2C Director (Deputy Sales and Service Director)
-
Oct 2013 - Mar 2014
Key responsibilities: • Development and implementation of commercial strategy on B2C segment (marketing, product, pricing), projects and processes management• Management of organization structure, cooperation between the headquarter and branches, management of sales and services channels (direct, indirect and support)• Market analysis and customer sub-segmentation• Provision and control of KPIs via direct and non-direct channels• Operating and capital costs planning and management, control over their useMain achievements:• Were developed and launched churn reduction program which reduced churn on 20%• Were launched several new products (Internet TV, FTTx, Wi-Fi)• Costs of the department were optimized by 30%
-
-
-
Київстар
-
Ukraine
-
Telecommunications
-
700 & Above Employee
-
Deputy Director (B2C)
-
Oct 2012 - Mar 2013
Key responsibilities: • BTL and other marketing activities development and management on the branch area• Sales control and management of customer support (B2B and B2C) via dealers and own retail • Provision, control and distribution of sales KPIs via direct and non-direct channels• Business processes optimization, initiation of sales-growth projects, increase of CSI and NPS• Management of branch staffing and resources supply, provision and preparation of summary reportsMain achievements:• Were developed and launched special service process for SME and most valuable B2C customers, were optimized sales and sales support processes• Were opened 5 new Kyivstar shops, redesigned 3 old branded shops
-
-
Head of SME Sales management unit
-
May 2012 - Dec 2012
Key responsibilities: • Development and management of SME sales channels (direct, retail, agents, target marketing), sales planning• B2B sub-segmentation system development and implementation• Motivation programs development, development and implementation of customer service standards • Management of a dedicated team of telephone sales (50+ specialists), field sales (100+ specialists), dealers• Cross/up-sell, churn prevention/retention and win-back programs development, special marketing offers and loyalty programs development, preparation of business cases• Analysis of the behaviour of subscriber segments, researches conduction to determine customers’ needs, competitors’ actions claimed at the retention and development of customer analysis• Staff management and budget control (OPEX/CAPEX), analytical support and cross-functional interactionMain achievements:• Was developed and launched sub-segmentation model to close the GAP (“B2B sales push” with BCG)• Was developed and implemented Save Desk – re-active and pro-active churn prevention and retention processes on all company TPs, implemented Go-to-market strategy (“B2B sale excellence” with McKinsey)• Were developed processes (acquisition, cross/up-sales, retention/churn prevention, win-back)
-
-
Head of SME Support Unit
-
Dec 2010 - Jun 2012
-
-
Loyalty manager / CRM manager
-
Feb 2007 - Nov 2010
Key responsibilities: • Retention and development of existing customers• Special offers development for retention and development of customers• Formation of a long-term customer loyalty• Management of a dedicated team of telephone sales• Coordination of preparation and launch of cross-functional projects• Preparing and launching campaigns with partners to attract and retain customers• Analysis of the behavior of subscriber segments and preparation of analytical reports• Development and implementation of customer service standards • Researches conduction to determine customers’ needs• Preparation, launching and support of loyalty programs• Preparation of standards for silent subscribers retention and dealing with subscribers who plan to terminate the contract • Competitors' actions claimed at the retention and development of customer analysisMain achievements:• Were developed and launched loyalty programs from the scratch: “Kyivstar Business Club and Co-brand program with Partners” (more than 100 K participants), “Golden subscriber” (more than 500 K participants)
-
-
-
Ukrainian Mobile Communications
-
Ukraine
-
Telecommunications
-
1 - 100 Employee
-
Service expert / Sales expert / KAM
-
Sep 2004 - Sep 2006
Key responsibilities: • Clients acquisition/PrP clients migration to the PoP, customer service support and control of customers debts, preparation of responses on customers claims, control of the quality of reports on Contracts signed by dealers Main achievements:• Targets were fulfilled on 100%+ monthly Key responsibilities: • Clients acquisition/PrP clients migration to the PoP, customer service support and control of customers debts, preparation of responses on customers claims, control of the quality of reports on Contracts signed by dealers Main achievements:• Targets were fulfilled on 100%+ monthly
-
-
Education
-
1999 - 2004
Poltava University of Economics and Trade
Ms. S.program, Poltava
Community
